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Alan L. Light (b. September 15, 1953) is a publisher involved in
comics a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Panel (comics), panels of images. Textual devices such as speech balloons, Glo ...
and pop culture
fandom A fandom is a subculture composed of Fan (person), fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significan ...
. He is best known as the founder of ''The Buyer's Guide for Comic Fandom'' (later known as the ''
Comics Buyer's Guide ''Comics Buyer's Guide'' (''CBG''; ), established in 1971, was the longest-running English-language periodical reporting on the American comic book industry. It awarded its annual Comics Buyer's Guide Fan Awards from 1983 to circa 2010. The publ ...
''), which was the longest-running English-language periodical reporting on the American comic book industry.


Publishing ventures

Light grew up in the
Quad Cities The Quad Cities is a region of five cities (originally Tri-Cities, later four, see #History, History) in the U.S. states of Iowa and Illinois: Davenport, Iowa, Davenport and Bettendorf, Iowa, Bettendorf (the fifth to be included) in southeaster ...
region of
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
and
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
; his first foray into publishing was as a 16-year-old when he produced the comics fanzine ''All Dynamic Magazine''.


''The Buyer's Guide for Comic Fandom''

As a 17-year-old in February 1971, Light founded ''The Buyer's Guide for Comic Fandom'' (''TBG'') as a tabloid-format monthly newspaper. Run out of Light's parents' basement in
East Moline, Illinois East Moline is a city in Rock Island County, Illinois, United States. The population was 21,374 at the 2020 census. East Moline is one of the Quad Cities at the confluence of the Rock and Mississippi rivers, along with neighboring Moline and ...
, ''TBG'' began primarily as an advertising venue – known in comics fandom as an "adzine", i.e. a
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
devoted to ads. ''TBG'''s frequency was soon changed to twice-monthly, and prominent fans Don and
Maggie Thompson Maggie Thompson (born Margaret Curtis; November 29, 1942) is an American longtime editor of the now-defunct comic book industry news magazine ''Comics Buyer's Guide'', science fiction fan, and collector of comics. Early life Margaret (nickname ...
began a monthly column, "Beautiful Balloons." The Thompsons administered the Goethe Awards, which originated with their fanzine ''Newfangles'' and then shared close ties with ''TBG.''Miller, John Jackson
"Comics Buyer's Guide: A Look Back: Launched as The Buyer's Guide for Comic Fandom, how a publication started by a teenager ran for nearly 1,700 issues,"
''Comichron''. Accessed Jan. 22, 2020.
Thompson, Maggie
"Comics Fan Awards 1961-1970"
''Comics Buyer's Guide'' (August 19, 2005).
(Perhaps not coincidentally, ''TBG'' was given the Goethe Award for Favorite Fanzine in 1972.)Miller, John Jackson
"GOETHE/COMIC FAN ART AWARD WINNERS, 1971-74,"
''Comics Buyer's Guide'' (July 19, 2005).
A news column, "What Now?" by Murray Bishoff, was added with issue #26; the Thompsons' and Bishoff's columns provided the editorial content required by the
United States Postal Service The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agencies of the United States government, independent agency of the executive branch of the federal governmen ...
to qualify for second class mail (along with paid subscriptions being instituted). ''TBG'' went weekly in July 1975. According to the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'', Light "recorded all of the panels and speeches" at the 1975
San Diego Comic-Con San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...
"and put together highlights for a limited-edition 12-inch
LP record The LP (from long playing or long play) is an Analog recording, analog sound storage medium, specifically a phonograph record format characterized by: a speed of  revolutions per minute, rpm; a 12- or 10-inch (30- or 25-cm) diameter; use ...
that also featured an interview with
Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
co-creator
Jerry Siegel Jerome "Jerry" Siegel ( ; October 17, 1914 – January 28, 1996) Roger Stern. ''Superman: Sunday Classics: 1939–1943'' DC Comics/ Kitchen Sink Press, Inc./ Sterling Publishing; 2006 was an American comic book writer. He was the co-creator of ...
." (Light was given an
Inkpot Award The Inkpot Award is an honor bestowed annually since 1974 by Comic-Con International. It is given to professionals in the fields of comic books, comic strips, animation, science fiction, and related areas of popular culture, at Comic-Con Internati ...
at the 1975 San Diego Comic-Con.) Besides Bishoff and the Thompsons, other columnists and contributors to ''TBG'' included Martin L. Greim,
Shel Dorf Sheldon "Shel" Dorf (July 5, 1933 – November 3, 2009) was an American comic book enthusiast and the founder of San Diego Comic-Con.Spurgeon, Tom.Shel Dorf, 1933-2009, ''The Comics Reporter'' (self-published), 4 November 2009. Accessed 4 Novembe ...
,
Peter David Peter Allen David (September 23, 1956 – May 24, 2025), often abbreviated PAD, was an American writer of comic books, novels, television, films, and video games.Buxton, Marc (March 29, 2014)"From 'Future Imperfect' to '2099': Peter David's Grea ...
,
Tony Isabella Jenny Blake Isabella (born December 22, 1951), who writes under the names Tony Isabella and Jenny Blake, is an Americans, American comic book writer, editor, actor, artist and critic. She is the creator of Marvel Comics superhero Bill Foster (com ...
,
Catherine Yronwode Catherine Anna Yronwode (née Manfredi; May 12, 1947) is an American writer, editor, graphic designer, typesetter, and publisher with an extensive career in the comic book industry. She is also a practitioner of folk magic. Early life Catherine ...
, and
Heidi MacDonald Heidi MacDonald (born November 15) is an American writer and editor of comic books based in New York City. She runs the comics industry news blog '' The Beat''. Career MacDonald is a former editor for DC Comics' Vertigo imprint and ''Disney Ad ...
;MacDonald, Heidi
"RIP: Comics Buyer’s Guide (1971-2013),"
''The Beat'' (Jan. 9, 2013).
as well as cartoonists such as Marc Hansen,
Dan Vebber Dan Vebber is an American writer best known for his television work on animated shows such as ''The Simpsons'', '' Space Ghost Coast to Coast'', '' Futurama'', ''Daria'', ''Napoleon Dynamite'' and ''American Dad!''. He was also a writer on '' Buffy ...
,
Fred Hembeck Fred Hembeck (born January 30, 1953) is an American cartoonist best known for his parodies of characters from major American comic book publishers. His work has frequently been published by the firms whose characters he spoofs. His characters are ...
,
Mark Martin Mark Anthony Martin (born January 9, 1959), nicknamed "the Kid", is an American former stock car racing driver. He most notably drove the No. 6 Ford Motor Company, Ford for Roush Racing for the majority of his career. From 1989 to 2009, Martin wo ...
, and
Batton Lash Batton Lash (born Vito Marangi, October 29, 1953 – January 12, 2019) was an American comics creator who came to prominence as part of the 1990s self-publishing boom. He is best known for the series ''Wolff and Byrd, Counselors of the Macabre'' ( ...
. By 1976, Light had moved ''The Buyer's Guide'' headquarters to
Rapids City, Illinois Rapids City is a village in Rock Island County, Illinois, United States. The population was 964 at the time of the 2020 census; up from 959 at the 2010 census. Geography According to the 2010 census, Rapids City has a total area of , all land. ...
. Light sold ''The Buyer's Guide'' to
Krause Publications Krause Publications is an American publisher of hobby magazines and books. The company was started by Chester L. Krause (19232016) in 1952 and published '' Numismatic News''. In the coin collecting community the company is best known for its ...
in 1983, having published 481 issues. Kraus rechristened the publication ''The Comics Buyer's Guide'' and continued it until 2013; altogether the journal published 1,699 issues.


DynaPubs Enterprises

Concurrently with publishing ''TBG'', Light founded DynaPubs Enterprises, whose main business was publishing black-and-white reprints of material from the
Golden Age of Comic Books The Golden Age of Comic Books describes an era in the history of American comic books from 1938 to 1956. During this time, modern comic books were first published and rapidly increased in popularity. The superhero archetype was created and ma ...
. ''Flashback'' featured reprints of Golden Age superhero comics; DynaPubs longest-running series was ''Vintage Funnies'', which published 85 issues (it had been preceded by ''Golden Funnies''). Light operated DynaPubs from 1971 to 1976.


DynaPubs Titles published

* ''Favorite Funnies'' (12 issues, Sept. 14, 1973 – Dec. 1973) — preceded by ''Golden Funnies'' * ''Feature Showcase'' (2 issues, 1974) — ''
Buck Rogers Buck Rogers is a science fiction adventure hero and feature comic strip created by Philip Francis Nowlan first appearing in daily American newspapers on January 7, 1929, and subsequently appearing in Sunday newspapers, international newspapers, b ...
'' and other classic
comic strip A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
reprints * ''Flashback'' vol. 1 (2 issues, 1971) * ''Flashback'' vol. 2 (38 issues, Nov. 1973 – 1976) * ''Golden Funnies'' (15 issues, June 1, 1973 – Sept. 7, 1973) — succeeded by ''Favorite Funnies'' and ''Vintage Funnies'' * ''Special Edition Series'' (3 issues, 1974 – 1975) —
Fawcett Comics Fawcett Comics, a division of Fawcett Publications, was one of several successful comic book publishers during the Golden Age of Comic Books in the 1940s. Its most popular character was Captain Marvel, the alter ego of radio reporter Billy Bats ...
and
Quality Comics Quality Comics was an American comic book publishing Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, ...
reprints * ''Vintage Funnies'' (85 issues, Sept. 14, 1973 – Apr. 25, 1975) — preceded by ''Golden Funnies'' Note: Vintage Funnies continued the numbering of Golden Funnies and thus ended with # 100.


''Film Collector's World''

In 1976, Light added another tabloid to his publishing roster: ''Film Collector's World'' (''FCW''), which was at first edited by Don and
Maggie Thompson Maggie Thompson (born Margaret Curtis; November 29, 1942) is an American longtime editor of the now-defunct comic book industry news magazine ''Comics Buyer's Guide'', science fiction fan, and collector of comics. Early life Margaret (nickname ...
, and later by Rick Best. ''FCW'' featured, among other items, the Thompsons' regular column, "View from a Darkened Room."
Krause Publications Krause Publications is an American publisher of hobby magazines and books. The company was started by Chester L. Krause (19232016) in 1952 and published '' Numismatic News''. In the coin collecting community the company is best known for its ...
bought ''Film Collector's World'' along with ''The Buyer's Guide'' in 1983; ''FCW'' was rechristened ''Movie Collector's World''. Much later, the magazine was acquired by, and absorbed into, ''
Classic Images ''Classic Images'' is a monthly American mail-subscription newspaper in tabloid format, founded in 1962 by film collector Samuel K. Rubin, dedicated to film and television of the "Golden Age". Its offices are located in Muscatine, Iowa, and it i ...
''.


Feud with Gary Groth

Gary Groth Gary Groth (born September 18, 1954) is an American comic book editor, publisher and critic. He is editor-in-chief of ''The Comics Journal'', a co-founder of Fantagraphics Books, and founder of the Harvey Awards. Early life Groth is the son ...
, publisher of ''The Nostalgia Journal'' (later renamed ''
The Comics Journal ''The Comics Journal'', often abbreviated ''TCJ'', is an American magazine of news and criticism pertaining to comic books, comic strips and graphic novels. Known for its lengthy interviews with comic creators, pointed editorials and scathing r ...
''), initiated a long-running feud with Light in 1976. (This came after Light allegedly offered to buy the competing ''Nostalgia Journal'' for $12,000 in 1975.) Groth's first editorial in ''The New Nostalgia Journal'', in issue #27 (July 1976), called out Light for what Groth claimed were his "expedient" business practices, and the accusations continued for a number of years afterward. Groth and Light, both teenage fanzine publishers at the time, had been friends before Light published the final issue of Groth's comics fanzine, ''Fantastic Fanzine''. Ron Frantz's history of the
WE Seal of approval program WE Seal of Approval Program (WSA) was a consumer protection/anti mail fraud program that assisted collectors of nostalgia between 1970 and 1984 who had been victimized by fraudulent advertisers in hobbyist magazines. It aided collectors of comic boo ...
(WSA), ''Fandom: Confidential'', outlines Groth's confrontations with Light at conventions and via late-night
collect call A collect call in Canada and the United States, known as a reverse charge call in other parts of the English-speaking world, is a telephone call in which the calling party wants to place a call at the called party's expense. Collect calls were or ...
s. Light in turn cashed a check for a ''Comics Journal'' advertisement that he refused to print. Groth acquired a copy of the WSA mailing list, and without authorization, used it to solicit subscriptions; Groth later apologized for what he claimed was a misunderstanding, and soon after broke ties with WSA. In 1983, when Light sold ''The Buyer's Guide'', a Groth editorial denounced Light, calling him "fandom's first real business predator. His career of hustling is a monument to selfish opportunism and spiritual squalor." As a result, Light filed a
libel Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
suit against Groth, claiming that he had damaged Light's reputation; the suit was eventually dropped."Alan Light Drops Libel Suit Against Fantagraphics, Gary Groth," ''The Comics Journal'' #112 (Nov. 1986), p. 12.


Later activities

Light's sales of his publications to Kraus in 1983 enabled him to pursue his interest in photographing film and pop music celebrities. He attended the
Grammy Awards The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious a ...
,
Emmy Awards The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
, and
Academy Awards The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence in ...
on a number of occasions. Light later retired to
Iowa City, Iowa Iowa City is the largest city in Johnson County, Iowa, United States, and its county seat. At the time of the 2020 United States census, 2020 census the population was 74,828, making it the state's List of cities in Iowa, fifth-most populous c ...
.


Awards

For his work promoting comics
fandom A fandom is a subculture composed of Fan (person), fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significan ...
, Light was given an
Inkpot Award The Inkpot Award is an honor bestowed annually since 1974 by Comic-Con International. It is given to professionals in the fields of comic books, comic strips, animation, science fiction, and related areas of popular culture, at Comic-Con Internati ...
at the 1975
San Diego Comic-Con San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...
.


Further reading

* ''Comic Book Marketplace'' #58 (Apr. 1998) * Dean, Michael
"Born of Bile: Newswatch Examines Its Own Navel,"
''The Comics Journal'' (August 22, 2000). * John Jackson Miller, Maggie Thompson and Brent Frankenhoff. "Weeks of Wonder: The TBG Years. A Guide to The Buyer's Guide for Comic Fandom 1971–1983". ''Comics Buyer's Guide 1997 Annual'', pp. 59–101. * Schelly, Bill. ''The Golden Age of Comic Fandom'' (Hamster Press, 1995) — biographical entry


References


Citations


Sources

* *


External links


"DynaPubs - TBG days: Photos from the TBG - DynaPubs days, 1971 to 1983"
by Alan Light
Light's celebrity photographs on Wikimedia Commons


{{DEFAULTSORT:Light, Alan 1953 births LGBTQ people from Illinois Living people Inkpot Award winners