Mother's Pride is a brand name for a variety of breads produced by

British Bakeries British Bakeries is produces a variety of bakery products. British Bakeries parent company is Premier Foods. British Bakeries had two factories in Bradford, one in Thornbury and one on Thornton Road, which closed recently as well as further fac ...

, a division of

Premier Foods Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loy ...

. The company also bakes Nimble (reduced calorie) and

Hovis Hovis Ltd is a British company that produces flour and bread. The brand originated in Stoke-on-Trent and was first mass-produced in Macclesfield, Cheshire, in 1886. It became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mer ...

branded loaves as well as supermarket 'own brand' ranges. British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of

Allied Bakeries An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not explicit agreement has been worked out among them. Members of an alliance are called ...

( Sunblest) and ensure an outlet for their flour products. Mother's Pride, which had been sold in the north of England since at least 1936 (an advert appears for Mother's Pride bread produced by W J Brookes & Sons, Bakers, Old Trafford, Manchester 16 in the 1935 "A Hundred Years of Road Passenger Transport in Manchester", published by Manchester Corporation Transport in that year), was marketed as a national brand by the new division in 1956. During the 1970s and 80s, it was a best-selling brand of white bread in the UK. The 1960s advertising jingle was: ''"Mother's Pride's a family, A family of bread"''. One well-known advertisement featured singer

Dusty Springfield Mary Isobel Catherine Bernadette O'Brien (16 April 1939 – 2 March 1999), known professionally as Dusty Springfield, was an English singer. With her distinctive mezzo-soprano sound, she was a popular singer of blue-eyed soul, pop and dra ...

singing a jingle called ''"Knocker-Upper"'' (which, in the UK, can refer to someone who wakes up other people).This is featured in the 1994 documentary "Dusty: Full Circle".

References

{{food-product-stub Premier Foods brands Brand name breads

See also

References