Morton's Potato Chips was a potato chip company popular in

Texas, United States Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

. This company was popular for their corn chips called Chip-Os, and for the fact that

The Carpenters The Carpenters were an American vocal and instrumental duo consisting of siblings Karen Carpenter, Karen (1950–1983) and Richard Carpenter (musician), Richard Carpenter (born 1946). They produced a distinctive soft musical style, combining ...

– a vocal and instrumental American duo, consisting of siblings

Karen Karen may refer to: * Karen (name), a given name and surname * Karen (slang), a term and meme for a demanding white woman displaying certain behaviors People * Karen people, an ethnic group in Myanmar and Thailand * House of Karen, a historic ...

and

Richard Carpenter Richard Carpenter may refer to: * Richard Carpenter (theologian) (1575–1627), English clergyman and theological writer * Richard Carpenter (ca. 1700–1750), original owner of the Belvale property in Virginia * Richard Cromwell Carpenter (1812� ...

– did a commercial for them in the 1970s. Morton's was a notable potato chip company in Dallas in the 1960s and 1970s.Hensell, Lesley Hensell. Brand's fate proves the value of promotional plan, Media and Marketing, Dallas Business Journal, Friday, March 28, 1997
/ref> The Carpenters sponsored Morton's in 1971.Carpenters' Fan Newsletter, Issue 81, July 1984
In addition to having bags of potato chips, Morton's also distributed tin cans of potato chips, which have often available for sale on

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. Morton Foods merged with

General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...

in 1964.{{Cite web, url=https://news.google.com/newspapers?nid=861&dat=19640131&id=ZkROAAAAIBAJ&sjid=YksDAAAAIBAJ&pg=3628,3186147, title=The Victoria Advocate - Google News Archive Search

The Carpenters' commercial

According to

, the jingle was written in the Carpenters key, and it worked out perfectly for them. Close to You: Remembering the Carpenters. The jingle included many special effects including warping of images and intricate zooms, as demonstrated in the image shown below right. In '' Close to You: Remembering the Carpenters'', Carpenter notes that the backing track for the jingle was previously recorded in the Carpenters' key, but then Karen and Richard recorded their overdubbed vocals. The video was recorded on Yonge Street in

Toronto, Ontario Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

, Canada in 1971 during a major worldwide Carpenters tour. The Carpenters rarely did commercials, and this advertisement for Morton's Potato Chips was one of only a few commercials they chose to endorse.

References

Snack food manufacturers of the United States Manufacturing companies based in Texas Food and drink companies based in Texas 1964 mergers and acquisitions