A mood board is a type of visual presentation or '

collage Collage (, from the , "to glue" or "to stick together") is a technique of art creation, primarily used in the visual arts, but in music too, by which art results from an assembly of different forms, thus creating a new whole. (Compare with pasti ...

' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic. They may be physical or digital, and can be effective presentation tools.

Uses

Graphic designer A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming ...

interior designer Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. With a keen eye for detail and a Creativity, creative flair, an ...

s, industrial designers,

photographer A photographer (the Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who uses a camera to make photographs. Duties and types of photograp ...

s, user interface designers and other creative artists use mood boards to visually illustrate the style they wish to pursue. Amateur and professional designers alike may use them as an aid for more subjective purposes such as how they want to decorate their bedroom, or the vibe they want to convey through their fashion. Mood boards can also be used by authors to visually explain a certain style of

writing Writing is the act of creating a persistent representation of language. A writing system includes a particular set of symbols called a ''script'', as well as the rules by which they encode a particular spoken language. Every written language ...

, or an imaginary setting for a story line. In short, mood boards are not limited to interior decorating purposes, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea. In creative processes, mood boards can balance coordination and creative freedom. Mood boards can be used in marketing for advertisements and branding. They are used to help creative teams stay on the same page while also adhering to the image that the brand wants to project outward. They can also be helpful for sticking to a specific creative concept when creating a series of ads.

Types

;Physical: One way of creating a mood board is using a foam board which can be cut up with a

scalpel A scalpel or bistoury is a small and extremely sharp bladed instrument used for surgery, anatomical dissection, podiatry and various handicrafts. A lancet is a double-edged scalpel. Scalpel blades are usually made of hardened and tempered ...

and can also have spray mounted cut-outs put onto it. Cardboard, paper, and cork-board can also be used as an alternative base for a mood board. Some examples of ideas used to convey a mood are food, music, and colors. Mood boards can be decorated with string, stickers, pretty tape, magazine pictures, original art, original pictures, and fabrics, as well as any other decoration that happens to inspire the creator. They can take the form of various shapes and sizes. ;Digital: Creating mood boards in a digital form allows for easier collaboration and modification. They can be created with digital design software, such as Adobe Creative Cloud Express and

Figma Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows. The feature set of Figma focuses on user interface and user experience design, with an empha ...

, or online via sites such as

Pinterest Pinterest is an American social media service for publishing and discovery of information in the form of digital Bulletin board, pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pint ...

, Shuffles (a product of Pinterest), and ShopLook. Users of these platforms often use images that others have shared online to create a vision that they might not have necessarily been able to create themselves with the physical objects around them.

References

{{reflist Design Posters

Uses

Types

See also

References