Monteith's Brewery Company was originally a family-owned brewing company until it was bought by
DB Breweries
DB Breweries is a New Zealand–based brewing company, owned by Heineken Asia Pacific. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu. Asia Pacific Br ...
. It continued to brew its beers on the
West Coast of New Zealand until DB decided that the cost of keeping production there was no longer viable. The
Greymouth
Greymouth () (Māori language, Māori: ''Māwhera'') is the largest town in the West Coast, New Zealand, West Coast List of regions in New Zealand, region in the South Island of New Zealand, and the seat of the Grey District Council. The populat ...
brewery was closed on 22 March 2001, but reopened four days later following a public outcry.
The beers are now produced in
Auckland
Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
, and
Timaru
Timaru (; ) is a port city in the southern Canterbury Region of New Zealand, located southwest of Christchurch and about northeast of Dunedin on the eastern Pacific Ocean, Pacific coast of the South Island. The Timaru urban area is home to peo ...
as well as
Greymouth
Greymouth () (Māori language, Māori: ''Māwhera'') is the largest town in the West Coast, New Zealand, West Coast List of regions in New Zealand, region in the South Island of New Zealand, and the seat of the Grey District Council. The populat ...
. On 25 July 2012, the newly transformed Greymouth brewery was officially reopened after 18 months of refurbishment.
The brand Monteith's has existed only since 1990 and the connection back to the original Stuart Monteith, who didn't even name his brewery after himself (it was called Phoenix), is tenuous at best.
In 1927, Monteith's Phoenix Brewery was one of five – in Reefton, Hokitika and Kumara – that amalgamated to become Westland Breweries, a company headed by Stuart's son, William Monteith. The new organisation was based at Turumaha Street, Greymouth, but there was no brewery on site, just a bottling plant until 1949 when a centralised brewery started to take over the operations of the other breweries in the group.
One by one, the breweries making up Westland Breweries were closed, with the original Monteith-owned Phoenix Brewery in Reefton pumping out its last beer in 1963, leaving the centralised Greymouth plant the only one servicing the area. In 1969, the expanding empire of Dominion Breweries took over and the brewery became known as DB Westland Breweries.
Though run under the DB banner, Westland Breweries for a long time produced beers popular on the Coast and reflecting the history of the brewery as a group enterprise: Westbrew Golden Lager, Tira Pale Ale, Westland Extra Stout, Westbrew Bitter, Monteith's Pale Ale (the first sign of Monteith's as brand), Morley's Special Stout and Westland Golden Draught.
In 1990, when DB was going through its rebranding exercise, it decided to drop the “DB” tag from the brewery name and “create” some history around one of the original driving forces behind West Coast brewing: the Monteith family. It gambled on renaming the brewery Monteith's and creating a range of products under that label.
Controversy
DB Breweries attracted controversy during a legal battle over the exclusive use of the name
Radler. Radler is a style of beer, in the same way that
Pilsner
Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery.
History
...
or
Stout
Stout is a type of dark beer that is generally warm fermented, such as dry stout, oatmeal stout, milk stout and imperial stout. Stout is a type of ale.
The first known use of the word "stout" for beer is in a document dated 1677 in the E ...
are. However, DB has trademarked the term "Radler" since 2001.
The Society of Beer Advocates asked the Intellectual Property Office of New Zealand (IPoNZ) for the brewery's Radler trademark to be revoked. The issues of this trademark were brought to public attention when a small independent brewery (
Green Man Brewery) in
Dunedin
Dunedin ( ; ) is the second-most populous city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from ("fort of Edin"), the Scottish Gaelic name for Edinburgh, the capital of S ...
,
Otago
Otago (, ; ) is a regions of New Zealand, region of New Zealand located in the southern half of the South Island and administered by the Otago Regional Council. It has an area of approximately , making it the country's second largest local go ...
released its own Radler (since renamed to Cyclist).
IPoNZ handed down its decision on 14 July 2011.
The trademark has been upheld, citing the fact that the term "Radler" was not well known in New Zealand at the time the trademark was taken out.
Products
In addition to the beer varieties listed in the box, Monteith's produces Crushed Apple Cider and Crushed Pear Cider.
See also
*
Beer in New Zealand
References
Further reading
*
External links
Monteith's Brewery CompanyDB Breweries
{{Heineken International
Heineken brands
Breweries of New Zealand
Beer in New Zealand
1868 establishments in New Zealand