''Modisto de señoras'' ("Ladies' Fashion Designer" or "Fashion Designer for Ladies" in English) is a 1969 Mexican sex comedy film directed by René Cardona Jr., and starring Mauricio Garcés,

Zulma Faiad Zulma Aurora Faiad (born February 21, 1944, in Buenos Aires, Argentina) is an Argentine vedette and actress. Biography Zulma Faiad grew up with her sister Virginia Faiad in the bosom of an Argentine middle-class family. Her father was Jacinto ...

Irma Lozano Irma Lozano (24 August 1943 – 21 October 2013) was a Mexican actress. She appeared in more than twenty soap operas. Selected filmography References External links * 1944 births 2013 deaths Mexican television actresses Deaths fr ...

Claudia Islas Elizabeth Islas Brasdefer (born July 17, 1946 in Pachuca de Soto, Hidalgo, Mexico) is a Mexican telenovela actress who is better known as Claudia Islas (). She is very famous for her beauty and was called "Mexican Brigitte Bardot" in the past. ...

and

Patricia Aspíllaga Patricia is a feminine given name of Latin origin. Derived from the Latin word '' patrician'', meaning 'noble', it is the feminine form of the masculine given name Patrick. Another well-known variant is Patrice. According to the US Social Securi ...

. It is considered perhaps "the most popular and representative" of the series of films that featured Garcés as an upper middle class ladies' man.

Plot

D'Maurice (Mauricio Garcés) is a fashion designer who pretends to be effeminate in order to fit into the world of ''

haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...

'', and taking advantage of that appearance, D'Maurice, a womanizer, seduces all his female clients while making fun of all their husbands, who confidently believe they leave their wives in good hands, such as Rebeca (Claudia Islas), the young and beautiful wife of the rich Don Álvaro, (Carlos López Moctezuma), a parody of the typical ''

nouveau riche ; ), new rich, or new money (in contrast to old money; ) is a social class of the rich whose wealth has been acquired within their own generation, rather than by familial inheritance. These people previously had belonged to a lower social cla ...

'' in the high society of Mexico. Suspecting the deception, his competitors, Perugino, Antoine and Mao (Enrique Rocha, Hugo Goodman and Carlos Nieto respectively), determined to unmask him, hire a detective (who is also effeminate) and a beautiful woman (Patricia Aspíllaga) to obtain evidence to ruin D'Maurice. Meanwhile, Magda (Irma Lozano), a beautiful waitress, falls in love with the gallantry of D'Maurice, while worrying about his sudden swings from extreme manliness to effeminacy. D'Maurice in turn confronts Luigi, a dangerous mobster, by getting involved with his mistress, Doris (Zulma Faiad), a renowned Argentine vedette with no talent other than a voluptuous beauty.

Cast

* Mauricio Garcés as D'Maurice *

as Doris Martell *

as Waitress / Mrs. Mendoza Robles *

as Rebeca *

Enrique Rocha Enrique Rocha (January 5, 1940 – November 7, 2021) was a Mexican actor. He made his debut in the film industry in the film Guadalajara en Verano directed by Julio Bracho in the last decade of the Golden Age of Mexican cinema. Filmography ...

as Perugimo * Hugo Goodman as Antoine * Carlos Nieto as Mao *

Carlos López Moctezuma Carlos López Moctezuma Pineda (19 November 1909 – 14 July 1980) was a Mexican film actor. He appeared in more than 210 films between 1938 and 1980. He starred in the film ''Happiness'', which was entered into the 7th Berlin Internationa ...

as Don Alvaro *

as Barbara *

Raúl Meraz Raúl Meraz Estrada (March 13, 1927 – April 20, 1996) was a Mexican actor of film and television. Selected filmography *''Balajú'' (1944) - Pueblerino (uncredited) * '' The Little House'' (1950) - Invitado a fiesta *''La fiera'' (1956) - Jos ...

as Luigi * Irlanda Mora as Irlanda *

Queta Carrasco Queta Carrasco (July 4, 1913 — August 8, 1996) was a Mexican character actress. Early life Enriqueta Carrasco Navarrete was born in Mexico City, the daughter of Honorato Carrasco and Ada Navarrete. Her father was an engineer and her mother was ...

(as Enriqueta Carrasco) *

Alma Thelma Alma or ALMA may refer to: Arts and entertainment * ''Alma'' (film), a 2009 Spanish short animated film * ''Alma'', an upcoming film by Sally Potter * ''Alma'' (Oswald de Andrade novel), 1922 * ''Alma'' (Le Clézio novel), 2017 * ''Alma'' (p ...

as Thelma (as Alma Thelma Domínguez) * Armando Acosta *

Julia Acher Julia may refer to: People *Julia (given name), including a list of people with the name *Julia (surname), including a list of people with the name *Julia gens, a patrician family of Ancient Rome *Julia (clairvoyant) (fl. 1689), lady's maid of Qu ...

René Barrera René ('' born again'' or ''reborn'' in French) is a common first name in French-speaking, Spanish-speaking, and German-speaking countries. It derives from the Latin name Renatus. René is the masculine form of the name ( Renée being the femi ...

* Juan Garza *

Queta Lavat (23 February 1929 – 4 December 2023), known professionally as Queta Lavat, was a Mexican actress. She was the sister of actor Jorge Lavat and voice actor José Lavat, and mother of Mexican sports anchor Pablo Carrillo. She was best known for ...

as Condesa / Cuquis (uncredited) *

Enrique Pontón Enrique () is the Spanish variant of the given name Heinrich of Germanic origin. Equivalents in other languages are Henry (English), Enric (Catalan), Enrico (Italian), Henrik (Swedish, Danish, and Norwegian), Heinrich (German), Hendrik, Henk (Du ...

as Spy cameraman (uncredited)

Analysis

The film has been noted for featuring male gay characters, and as such has been considered an example of an LGBT-themed Mexican film. José César del Toro noted the symbolism of Garcés's character being stated to be 41 years old, as 41 is a number associated with homosexuality in Mexican popular culture, and Karen Cordero and Iván Acebo Choy in ''Sin centenario ni bicentenario: revoluciones alternas'' said that "the actor's charisma and his command of comedy even manage to make is character'ssexual ambiguity to be seen as pertinent within the plot; ultimately it's just a tool for his conquests."

References

External links

* {{DEFAULTSORT:Modisto de señoras 1969 films 1960s Spanish-language films 1969 LGBTQ-related films 1960s sex comedy films Films directed by René Cardona Jr. Films about fashion LGBTQ-related sex comedy films Mexican LGBTQ-related films Mexican sex comedy films 1960s Mexican films