Mitchell's Fruit Farms Limited, () commonly known as Mitchell's, is a Pakistani food productscompany established by Francis J Mitchell in 1933. It consists of 720 acres of
oasis
In ecology, an oasis (; ) is a fertile area of a desert or semi-desert environmentOkara District
Okara District (Punjabi and ur, ), is a district of Punjab, Pakistan. It became a separate district in 1982, prior to that it was part of Sahiwal District.British India
The provinces of India, earlier presidencies of British India and still earlier, presidency towns, were the administrative divisions of British governance on the Indian subcontinent. Collectively, they have been called British India. In one ...
on a 720-acre plot of land near
Renala Khurd
Renala Khurd (Punjabi, ur, ) is a growing city in the Okara District in the northeast Punjab province of Pakistan. Khurd is a Persian word meaning small.
The city is the headquarters of Renala Khurd Tehsil, an administrative subdivision of ...
,
Okara District
Okara District (Punjabi and ur, ), is a district of Punjab, Pakistan. It became a separate district in 1982, prior to that it was part of Sahiwal District.Punjab, British India government. This would later become the Mitchell's Fruit Farms. Originally the company was registered at
Lahore
Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest ...
in April 1933 under the name Indian Mildura Fruit Farms Limited.
Then Syed Maratib Ali, maternal grandfather of
Jugnu Mohsin
Syeda Maimanat Mohsin (born 1959), commonly known as Jugnu Mohsin, is a Pakistani politician and journalist. She was an independent member of the Provincial Assembly of Punjab until 31 March 2022 and then joined PML(N) on 1 April 2022.
Previou ...
and father of industrialists Syed Babar Ali and Syed Wajid Ali bought it from Francis J. Mitchell in 1958. Syed Maratib Ali's son-in-law S.M. Mohsin was handed over complete control of Mitchell's Fruit Farms. He and his son Mehdi Mohsin ran the company until 2020. Jugnu Mohsin and her husband
Najam Sethi
Najam Aziz Sethi (Urdu, pa, ; born 20 May 1948) is a Pakistani journalist, businessman and cricket administrator, currently serving as the chairman of Pakistan Cricket Board (PCB). He also is the founder of ''The Friday Times'' and ''Vanguar ...
took over the operational control in 2020 and Abdul Raheem became the Chairman of the company.
Future outlook
Mitchell's was one of the first food products companies to get an ISO 9001 quality accreditation in Pakistan. It manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes. The company exports its products to the US, UK and the
Middle Eastern
The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europea ...
Pakistan Stock Exchange
The Pakistan Stock Exchange ( ur, , abbreviated as PSX) is a stock exchange in Pakistan with trading floors in Karachi, Islamabad and Lahore. PSX was classified by MSCI as a frontier market on 8 September 2021.
The PSX was established on ...
Some of them are listed below:
* Mitchell's Mango Squash
* Mithchell's Orange Squash
* Mitchell's Lemon Squash
* Mitchell's Guava Squash
* Mitchell's Pineapple Squash
* Mitchell's Pomegranate Syrup
* Mitchell's Lemon Juice
* Mitchell's Tomato Ketchup
* Mitchell's Chilli Garlic Sauce
* Mitchell's Fruit Punch (new product introduced in 2016)Stiff competition among thirst-quenching drinks Dawn (newspaper), Updated 4 July 2016, Retrieved 16 December 2020
See also
*
List of food companies
This is a list of food companies, current and past businesses involved in food production or processing.
Africa
* All Joy Foods
* Bakers
* BOS Ice Tea
* Cevital
* Choppies
* Clover
* Colcom Foods
* Distell Group Limited
* Famous Brands ...
(see food companies list under
Pakistan
Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...