Miracle Mile, Los Angeles
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Miracle Mile is a neighborhood in the city of
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
. It contains a stretch of
Wilshire Boulevard Wilshire Boulevard ( wɪɫ.ʃɚ is a prominent boulevard in the Los Angeles area of Southern California, extending from Ocean Avenue (Santa Monica), Ocean Avenue in the city of Santa Monica, California, Santa Monica east to Grand Avenue (Lo ...
known as Museum Row. It also contains two Historic Preservation Overlay Zones: the Miracle Mile and the Miracle Mile North HPOZ.


Geography

Miracle Mile's boundaries are roughly 3rd Street on the north, Highland Avenue on the east, San Vicente Boulevard on the south, and
Fairfax Avenue Fairfax Avenue is a street in the north central area of the city of Los Angeles, California, United States. It runs from La Cienega Boulevard in Culver City at its southern end to Hollywood Boulevard in Hollywood on its northern end. From ...
on the west. Major thoroughfares include Wilshire and Olympic boulevards, La Brea and Fairfax avenues, and 6th Street. Google Maps identifies an irregularly shaped area labeled "Miracle Mile" that runs from Ogden Drive on the west to Citrus Avenue and La Brea Avenue on the east. The area is roughly bordered on the north by 4th Street and on the south by 12th Street.


History

In the early 1920s, Wilshire Boulevard west of Western Avenue was an unpaved farm road, extending through dairy farms and bean fields. Developer A. W. Ross saw potential for the area and developed Wilshire as a commercial district to rival downtown Los Angeles. The "Miracle Mile" nickname first appeared in local newspapers on January 27, 1929. The Miracle Mile development was initially anchored by the May Company Department Store with its landmark 1939 Streamline Moderne building on the west and the E. Clem Wilson Building on the east, then Los Angeles's tallest commercial building. The Wilson Building had a dirigible mast on top and was home to a number of businesses and professionals relocating from downtown. The success of the new alternative commercial and shopping district negatively affected downtown real estate values, and triggered development of the multiple downtowns that characterize contemporary Los Angeles. Ross's insight was that the form and scale of his Wilshire strip should attract and serve automobile traffic rather than pedestrian shoppers. He applied this design both to the street itself and to the buildings lining it. Ross gave Wilshire various "firsts," including dedicated left-turn lanes and timed traffic lights, the first in the United States. He also required merchants to provide automobile parking lots, all to aid traffic flow. Major retailers such as Desmond's, Silverwoods, May Co., Coulter's, Harris and Frank, Ohrbach's, Mullen & Bluett, Phelps-Terkel, Myer Siegel, and Seibu eventually spread down Wilshire Boulevard from Fairfax to La Brea. Ross ordered that all building facades along Wilshire be engineered so as to be best seen through a windshield. This meant larger, bolder, simpler signage and longer buildings in a larger scale. They also had to be oriented toward the boulevard and architectural ornamentation and massing must be perceptible at 30 MPH (50 km/h) instead of at walking speed. These building forms were driven by practical requirements but contributed to the stylistic language of
Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
and
Streamline Moderne Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by Aerodynamics, aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In indu ...
. Ross's moves were unprecedented, a huge commercial success, and proved historically influential. Ross had invented the car-oriented urban form — what
Reyner Banham Peter Reyner Banham (2 March 1922 – 19 March 1988) was an English architectural critic and writer best known for his theoretical treatise ''Theory and Design in the First Machine Age'' (1960) and for his 1971 book ''Los Angeles: The Architectu ...
called "the linear downtown" model later adopted across the United States. The moves also contributed to Los Angeles's reputation as a city dominated by the car. A sculptural bust of Ross stands at 5800 Wilshire, with the inscription, "A. W. Ross, founder and developer of the Miracle Mile. Vision to see, wisdom to know, courage to do." As wealth and newcomers poured into the fast-growing city, Ross's parcel became one of Los Angeles's most desirable areas. Acclaimed as "America's
Champs-Élysées The Avenue des Champs-Élysées (, ; ) is an Avenue (landscape), avenue in the 8th arrondissement of Paris, France, long and wide, running between the Place de la Concorde in the east and the Place Charles de Gaulle in the west, where the Arc ...
," this stretch of Wilshire near the
La Brea Tar Pits La Brea Tar Pits comprise an active Paleontological site, paleontological research site in urban Los Angeles. Hancock Park was formed around a group of tar pits where natural Bitumen, asphalt (also called asphaltum, bitumen, or pitch; ''brea'' ...
was named "Miracle Mile" for its improbable rise to prominence. Although the preponderance of
shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...
s and the development in the 1960s of financial and business districts in downtown and
Century City Century City is a 176-acre (71.2 ha) neighborhood and business district in Los Angeles, California, United States. Located on the Westside to the south of Santa Monica Boulevard around 10 miles (16 km) west of downtown Los Angeles, Cent ...
lessened the Miracle Mile's importance as a retail and business center, the area has regained its vitality thanks to the addition of several museums and commercial high-rises. The black and gold Deco Building in Art Deco style at 5209 Wilshire was built in 1929, and is listed on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
. It was designed by the architecture firm of Morgan, Walls & Clements, which also designed the Wiltern Theatre, the
El Capitan Theatre El Capitan Theatre is a fully restored movie palace at 6838 Hollywood Boulevard in the Hollywood neighborhood in Los Angeles, California, United States. The theater and adjacent Hollywood Masonic Temple (now known as the El Capitan Entert ...
, and other notable buildings in Los Angeles.


Buildings

Landmark buildings past and present, as well as some of the well-known businesses lining Wilshire during its main period as a retail center of Los Angeles (1930s–1960s). Architects: MWC = Morgan, Walls, & Clements, WB =
Welton Becket Welton David Becket (August 8, 1902 – January 16, 1969) was an American modern architect who designed many buildings in Los Angeles, California. Biography Becket was born in Seattle, Washington and graduated from the University of Washingt ...
& Associates Styles: AD = Art Deco, Ch = Churrigueresque, ︎SCR =
Spanish Colonial Revival The Spanish Colonial Revival architecture (), often known simply as Spanish Revival, is a term used to encompass a number of revivalist architectural styles based in both Spanish colonial architecture and Spanish architecture in general. Thes ...
, SM =
Streamline Moderne Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by Aerodynamics, aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In indu ...
''Italics'' indicate demolished buildings.


Museum Row

The
Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Page Museum). LACMA was founded in 1961 ...
(LACMA), The Petersen Automotive Museum, Craft Contemporary, George C. Page Museum, and La Brea Tar Pits pavilions, among others, create "Museum Row" on the Miracle Mile. The
Academy Museum of Motion Pictures The Academy Museum of Motion Pictures is a film museum opened in 2021 located in Los Angeles, California. The first large-scale museum of its kind in the United States, it houses more than 13 million objects, and is dedicated to the history, sc ...
for the
Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization in Beverly Hills, California, U.S., with the stated goal of adva ...
, designed by
Renzo Piano Renzo Piano (; born 14 September 1937) is an Italian architect. His notable works include the Centre Georges Pompidou in Paris (with Richard Rogers, 1977), The Shard in London (2012), Kansai International Airport in Osaka (1994), the Whitney ...
, is located in the former May Company Department Store on the corner of Wilshire Boulevard and Fairfax Avenue. A new contemporary structure for the museum's theaters is located behind the building.


Historic Preservation Overlay Zones

Miracle Mile contains two Historic Preservation Overlay Zones. The Miracle Mile comprises 1,347 properties. Its boundaries are Wilshire Boulevard to the north, San Vicente Boulevard to the south, La Brea Avenue to the east, and Orange Grove Avenue to the west. It is located in the city's Wilshire community plan area. The Miracle Mile North primarily consists of single-family residences which are uniform in scale, massing and setbacks, the majority of which were built from 1924 to 1941. Its boundaries are Gardner and Detroit streets, between Beverly Boulevard and Third Street. It is located in the city's Wilshire community plan area.


Transportation

Los Angeles Metro's D Line subway is being extended along Wilshire Boulevard to the Veterans Affairs Hospital, from its current terminus at Western Avenue in Koreatown. In 1985, A federal ban on tunneling operations in the area was passed at the behest of the district's
congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
ional representative Henry Waxman after an
explosion An explosion is a rapid expansion in volume of a given amount of matter associated with an extreme outward release of energy, usually with the generation of high temperatures and release of high-pressure gases. Explosions may also be generated ...
, caused by the buildup of
methane Methane ( , ) is a chemical compound with the chemical formula (one carbon atom bonded to four hydrogen atoms). It is a group-14 hydride, the simplest alkane, and the main constituent of natural gas. The abundance of methane on Earth makes ...
seeping up through the district's long-depleted oil wells, destroyed a department store. The ban was implemented despite the fact that methane deposits abound in most of Los Angeles. In late 2005, the ban was overturned, owing to tunneling techniques that make it possible to mitigate the methane concern. A westerly extension of the subway was then supported by many civic officials in Los Angeles, Beverly Hills, and Santa Monica, the three cities through which the proposed extension runs. In early 2008, the project—which is destined to terminate in Santa Monica—received $5 billion in federal funds. In late 2008, Measure R passed, releasing $10 billion in reserve funds to start work on public transit projects in Los Angeles County. Service to three new stations, La Brea Station, Fairfax Station and La Cienega Station, is expected to begin in 2025.


Education

The area is within the
Los Angeles Unified School District Los Angeles Unified School District (LAUSD) is a State school, public school district in Los Angeles County, California, United States of America. It is the largest public school system in California in terms of number of students and the List ...
, Board District 4.Board District 4 Map
Los Angeles Unified School District Los Angeles Unified School District (LAUSD) is a State school, public school district in Los Angeles County, California, United States of America. It is the largest public school system in California in terms of number of students and the List ...
. Retrieved on November 24, 2008.


Landmarks

Landmarks include The
Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Page Museum). LACMA was founded in 1961 ...
, the Petersen Automotive Museum,
SAG-AFTRA The Screen Actors Guild–American Federation of Television and Radio Artists
, the El Rey Theatre,
La Brea Tar Pits La Brea Tar Pits comprise an active Paleontological site, paleontological research site in urban Los Angeles. Hancock Park was formed around a group of tar pits where natural Bitumen, asphalt (also called asphaltum, bitumen, or pitch; ''brea'' ...
, Park La Brea Apartments, 5900 Wilshire, Ace Gallery, the Zachary All building (5467), the Olympia Medical Center, and the
Academy Museum of Motion Pictures The Academy Museum of Motion Pictures is a film museum opened in 2021 located in Los Angeles, California. The first large-scale museum of its kind in the United States, it houses more than 13 million objects, and is dedicated to the history, sc ...
. Johnie's Coffee Shop is leased mostly for
filmmaking Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...
, but was also utilized as the west coast campaign office for
Bernie Sanders presidential campaign, 2016 In the 2016 presidential campaign, Vermont Senator Bernie Sanders sought the Democratic Party's nomination in a field of six major candidates and was the runner up with 46% of the pledged delegates behind former Secretary of State Hillary Cl ...
. At the border on the Northwest corner is the
Writers Guild of America, West The Writers Guild of America West (WGAW) is a labor union representing film, television, radio, and new media writers. It was formed in 1954 from five organizations representing writers, including the Screen Writers Guild. It has around 20,000 m ...
, and at the border on the North is the
Farmers Market A farmers' market (or farmers market according to the AP stylebook, also farmer's market in the Cambridge Dictionary) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or ...
, and The Grove, followed by Pan-Pacific Park.


See also

* Harold A. Henry, president,
Los Angeles City Council The Los Angeles City Council is the Legislature, lawmaking body for the Government of Los Angeles, city government of Los Angeles, California, the second largest city in the United States. It has 15 members who each represent the 15 city council ...
* Ace Gallery


References


Notes


External links

*
[Miracle Mile:">''Los Angeles Times'', Real Estate section, Neighborly Advice column: "[Miracle Mile:
/nowiki> "Older, it's got plenty of mileage left" (13 June 2004)]
Historic Photo Essay of the Miracle Mile District

Miracle Mile Residential Association

Miracle Mile Action Committee and Miracle Mile Safety Patrol


{{Los Angeles Mid-Wilshire, Los Angeles Neighborhoods in Los Angeles Wilshire Boulevard Art gallery districts Art in Greater Los Angeles Los Angeles Historic Preservation Overlay Zones Central Los Angeles Edge cities in Greater Los Angeles Former shopping districts and streets in Los Angeles