Mintel Group Ltd is a global, privately owned

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

firm based in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, UK. Mintel

database In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and a ...

analysis Analysis (: analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (38 ...

, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries. The corporation maintains offices in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

Belfast Belfast (, , , ; from ) is the capital city and principal port of Northern Ireland, standing on the banks of the River Lagan and connected to the open sea through Belfast Lough and the North Channel (Great Britain and Ireland), North Channel ...

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Kuala Lumpur Kuala Lumpur (KL), officially the Federal Territory of Kuala Lumpur, is the capital city and a Federal Territories of Malaysia, federal territory of Malaysia. It is the largest city in the country, covering an area of with a census population ...

Düsseldorf Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state after Cologne and the List of cities in Germany with more than 100,000 inhabitants, seventh-largest city ...

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

, and

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

History

Mintel was founded in 1972 in London. The first edition of Mintel’s flagship consumer market report, ''British Lifestyles'', was launched in 1984. In 1997, Mintel became the first market research supplier to provide access to its research online. The company launched the Global New Products Database (GNPD) in the United States in 1998, which monitors new product activity globally in the consumer packaged goods markets. Mintel’s launched the first European and U.S. market research reports in 2001. Mintel partnered with Information Resources, Inc. in 2007 to create the Mintel GNPD IRIS, monitoring successes and failures in sales of new products.

Products

Mintel Comperemedia, acquired by Mintel as American Mailbox Monitor, was rebranded and launched in 1999. In 2003, it started tracking direct mail and print advertising sent to United States and Canada. In 2006, Mintel Comperemedia launched an email panel and began tracking the trends and straggles in email marketing. Menu Insights was launched in 2004. Mintel Inspire was launched in 2007, pairing market research with editorial on major market trends and future developments. In 2008, Mintel Oxygen and Mintel Beauty Innovation were launched, Mintel Global Market Navigator in 2009, Mintel Food and Drink in 2010, and Mintel Beauty and Personal Care in 2011. Mintel Spark was launched in 2024 as a product concept generator.

Acquisitions

New Product News Magazine was acquired in 1998 and in 1999, Mintel acquired American Mailbox Monitor (AMBM) and rebranded the company as Comperemedia. In 2005, Paris-based Cosmetic Research was acquired. The market intelligence firm Access Asia was acquired in October 2011.

References

{{Reflist Companies based in the City of London Market research companies of the United Kingdom Market research companies of the United States British companies established in 1972 Business services companies established in 1972 Research and analysis firms of the United Kingdom 1972 establishments in England