MindFire Inc. provides personalized URLs and landing page technology to the graphic arts and marketing communication industries. MindFire's main product, LookWho’sClicking, is a web-based application that simplifies the creation, management and tracking of personalized URLs, VIP

landing pages In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized se ...

, pay per click (PPC) and mass media landing pages, as well as automated follow-up email and real-time reporting.“Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns To KODAK DARWIN Authoring Tool.�
Eastman Kodak Company
. 2007-9-20. The company typically delivers LookWho’sClicking through print service providers, agencies, and consultants. MindFire headquarters are in Southern California, but the company also has offices in

Idaho Idaho ( ) is a landlocked U.S. state, state in the Pacific Northwest and Mountain states, Mountain West subregions of the Western United States. It borders Montana and Wyoming to the east, Nevada and Utah to the south, and Washington (state), ...

New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...

and Asia-Pacific.“MindFireInc Co-Sponsors with HP and Dscoop the Corazón Project to Build Homes for Needy Families in Mexico.�
OutputLinks
. 2008-2-21.

History

MindFire Inc. was started in 1999 by Moe Farsheed (CEO) and Dave Rosendahl (EVP Operations). They partnered with companies like First American who were looking for better ways to track information about the demographics of their clients, or Cal State Fullerton's Institute for Economic and Environmental Studies who wanted to research the regional economy and environment. In 2005, MindFire changed their approach and began selling to print service providers, who were then able to offer the software to their clients. Partners that integrate MindFire services into their software offerings include

Hewlett Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company. It was founded by Bill Hewlett and David Packard in 1939 in a one-car garage in Palo Alto, Californi ...

Kodak The Eastman Kodak Company, referred to simply as Kodak (), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated i ...

, and

Canon Canon or Canons may refer to: Arts and entertainment * Canon (fiction), the material accepted as officially written by an author or an ascribed author * Literary canon, an accepted body of works considered as high culture ** Western canon, th ...

Software

LookWho’sClicking software tracks response and online activity, gathering information about the recipients’ preferences, automatically routing leads to the appropriate salesperson by email, and generating reports that provide real-time insight into how the campaign is doing. LookWho’sClicking has four workflows (known as campaign blueprints)—the Attract Blueprint, the Click-Capture Blueprint, the Hand Off Blueprint, and the Attract Express Blueprint. The Attract Blueprint is used with personalized URLs, the Click-Capture Blueprint is used with PPC advertising, the Hand Off Blueprint attracts users to the page and then transfers them to a third-party website, and the Attract Express is similar to Click-Capture, but uses other types of mass media such as television or radio to reach their audience.

Awards

*Inc. 500 No. 327 Fastest Growing Private Companies 2009Inc500, MindFireInc, 2009
*Inc. 500 No. 20 Fastest Growing Software Companies 2009 *Print09 Must See 'Ems Recognition for MarketFire 2009 *Inc. 500 No. 152 Fastest Growing Private Companies 2008Inc500, MindFireInc, 2008
*Inc. 500 No. 6 Fast Growing Software Companies 2008

Philanthropic work

In 2008, MindFire, Inc. along with

, co-sponsored a Corazón Project Day after the 2008 DSCOOP annual conference in

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

. Many attendees of the DSCOOP conference chose to stay an extra day in order to go down to Tecate, Mexico and build a house for a needy family.“HP Co-Sponsors Corazón's ‘Build a House in a Day’ Project for Dscoop Conference.�
Graphic Arts Online
. 2008-3-27. MindFire and Hewlett Packard both made contributions to pay for the materials needed to build the home.

Notes

{{DEFAULTSORT:Mindfire, Inc Companies based in Irvine, California Software companies based in California Software companies of the United States