Mickey's is a brand of

malt liquor In the United States of America, Malt liquor is a type of mass market beer with high alcohol content, (typically above 5%), made with malted barley and resembling those for American-style lagers. Manufacture Malt liquor is a strong lager or ale ...

made by the

Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the ...

, a subsidiary of

Molson Coors Molson Coors Beverage Company is a Canadian-American Multinational corporation, multinational Drink industry, drink and brewing company, brewing company headquartered in Chicago, Illinois. Molson Coors was formed in 2005 through the merger of Mo ...

. It has a 5.6%

ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...

. The brand was created by Sterling Brewery in

Evansville, Indiana Evansville is a city in Vanderburgh County, Indiana, United States, and its county seat. With a population of 118,414 at the 2020 United States census, 2020 census, it is Indiana's List of cities in Indiana, third-most populous city after India ...

, which brewed it from 1962 through 1972, when the company was purchased by the G. Heileman Brewing Company. In 1996, G. Heileman was acquired by the

Stroh Brewery Company The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel Brewing Company, Goebel, Schaefer Beer, Schaefer, Joseph ...

who then sold the brand to Miller during their 1999 closure. Mickey's is known for its bright green barrel-shaped, waffle-ribbed wide-mouthed 12-ounce bottle. It features an image of a

hornet Hornets (insects in the genus ''Vespa'') are the largest of the Eusociality, eusocial wasps, and are similar in appearance to yellowjackets, their close relatives. Some species can reach up to in length. They are distinguished from other Vespi ...

on the label and the cap, and rebus puzzles beneath it. At some point Mickey's began to sponsor the

Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promoter (entertainment), promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor ( ...

, using the phrase, "Get Stung", and has featured several UFC fighters on 24 ounce cans. Mickey's is also available in 12, 16, 22, 32, and 40 ounce sizes.

Popular culture

There is a reference to Mickey's in the track "Frank's Wild Years" by

Tom Waits Thomas Alan Waits (born December 7, 1949) is an American musician, composer, songwriter, and actor. His lyrics often focus on society's underworld and are delivered in his trademark deep, gravelly voice. He began in the American folk music, fo ...

on his 1983 album ''

Swordfishtrombones ''Swordfishtrombones'' is the eighth studio album by American singer-songwriter Tom Waits, released in 1983 on Island Records. It was the first album that Waits self-produced. Stylistically different from his previous albums, ''Swordfishtrombones ...

'' where, on his way home from work, the song’s title character "stopped at the liquor store, picked up a couple of Mickey's Big Mouths, and drank them in the car down by the Shell station." There is also a reference to Mickey’s in the track “Panhandlin’ Prince” by Ugly Kid Joe from their 1992 album '' America's Least Wanted'' which contains the lyrics “Sitting on a rusty park bench, baby. Not much else to do. Smoke cigarettes and drink my Mickey’s Fine Malt Liquor Brew”

References

External links

Historic Evansville - Sterling BreweryMiller Brewing CompanyMickeys.com
American beer brands SABMiller Products introduced in 1962 Molson Coors brands {{Beer-stub