Michael H. Reichmann (25 June 1944
– 18 May 2016
), better known by his monogram MR, was a Canadian landscape, travel and street fine-arts photographer, as well as videographer, author, blogger, workshopper, independent technical consultant, camera tester, software developer and
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
.
Reichmann was the president of
Batteries Included in the mid-1980s. In his various capacities at Batteries Included, he was frequently interviewed in consumer and industry publications such as ''
InfoWorld
''InfoWorld'' (abbreviated IW) is an information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a web-only publication. Its parent company today is International Data Group, and its sister ...
.''
He founded one of the earliest web sites dedicated to photography, ''
The Luminous Landscape'' (''LuLa''), between 1995 and 1997.
In his last years, he created the ''Luminous Endowment'' project, a charitable fund to assist talented photographers through grants. Both projects are continued by Kevin Raber and others.
Reichmann proposed a new digital exposure method called
exposing to the right
In digital photography, exposing to the right (ETTR) is the technique of adjusting the exposure of an image as high as possible at base ISO (without causing unwanted saturation) to collect the maximum amount of light and thus get the optimum pe ...
(ETTR) in 2003.
He was also an advocate of open
raw image
A camera raw image file contains unprocessed or minimally processed data from the image sensor of either a digital camera, a motion picture film scanner, or other image scanner. Raw files are named so because they are not yet processed and the ...
file formats.
Reichmann died in 2016 of
bladder cancer
Bladder cancer is any of several types of cancer arising from the tissues of the urinary bladder. Symptoms include blood in the urine, pain with urination, and low back pain. It is caused when epithelial cells that line the bladder become ma ...
.
See also
*
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the governme ...
(CBC)
*
Sinar
Sinar Photography AG is a Swiss company based in Zurich manufacturing specialized high-resolution view cameras for studio, reproduction, landscape and architecture photography.
Sinar's view-cameras allow both the lens and the film back or sens ...
*
Panasonic
formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb ...
*
Voice over IP
Voice over Internet Protocol (VoIP), also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. The terms Interne ...
*
The Nature Conservancy
The Nature Conservancy (TNC) is a global environmental organization headquartered in Arlington, Virginia. it works via affiliates or branches in 79 countries and territories, as well as across every state in the US.
Founded in 1951, The Natu ...
*
OpenRAW
OpenRAW was an initiative to raise awareness of a serious problem with top-end digital photography and to help solve that problem. The problem concerns long-term access and viewing of the raw images often used by professional and experienced ama ...
References
Further reading
*
*
External links
*
"The Luminous Landscape" project"The Luminous Endowment" project
1944 births
2016 deaths
Landscape photographers
Nature photographers
Travel photographers
Street photographers
Canadian portrait photographers
People from Toronto
Canadian people of German descent
Deaths from bladder cancer
Deaths from cancer in Ontario
{{Canada-photographer-stub