Merger guidelines in the United States are a set of internal rules promulgated by the
Antitrust Division of the
Department of Justice (DOJ) in conjunction with the
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
(FTC). These rules have been revised over the past four decades. They govern the process by which these two regulatory bodies scrutinize and/or challenge a potential
merger. Grounds for challenges include increased
market concentration and threat to
competition
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indi ...
within a
relevant market.
The merger guidelines have sections governing both
horizontal integration and
vertical integration.
History
The first merger guidelines set forth by the DOJ were the 1968 Merger Guidelines. The guidelines were developed by former
U.S. Assistant Attorney General Dr.
Donald Turner, an
economist
An economist is a professional and practitioner in the social sciences, social science discipline of economics.
The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...
and lawyer with expertise in the field of
industrial organization
In economics, industrial organization is a field that builds on the theory of the firm by examining the structure of (and, therefore, the boundaries between) firms and markets. Industrial organization adds real-world complications to the per ...
.
[Oliver E. Williamson, The Merger Guidelines of the U.S. Department of Justice-In Perspective](_blank)
Accessed November 4, 2007.
These merger guidelines were criticized in some quarters for excess concern with issues of market structure such as
barriers to entry
In theories of Competition (economics), competition in economics, a barrier to entry, or an economic barrier to entry, is a fixed cost that must be incurred by a new entrant, regardless of production or sales activities, into a Market (economics) ...
and
concentration ratio
In economics, concentration ratios are used to quantify market concentration and are based on companies' market shares in a given industry.
A concentration ratio (CR) is the sum of the percentage market shares of (a pre-specified number of) t ...
s at the expense of efficiency and
economies of scale
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
.
[Remarks of Assistant Attorney General Charles A. James](_blank)
They were, however, a step forward in two ways: they gave more accurate advice to corporate management as to when and how mergers would be examined and brought new economic ideas into antitrust enforcement, specifically the
"structure-conduct-performance" model of
industrial organization
In economics, industrial organization is a field that builds on the theory of the firm by examining the structure of (and, therefore, the boundaries between) firms and markets. Industrial organization adds real-world complications to the per ...
.
They remained largely unchanged until 1982 when
Associate Attorney General Bill Baxter, under the authority of
U.S. Attorney General William French Smith, released a new set of guidelines, which made heavier use of modern concepts of
microeconomic theory, including using the
Herfindahl index to measure
market concentration. The newer guidelines took a more favorable view of
economies of scale
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
and efficiency of production as rationales for integration.
Moreover, they raised the level of market concentration necessary for the government to scrutinize mergers, effectively treating competition as a means to greater efficiency rather than as an independent goal. This approach was controversial: some antitrust lawyers saw it as a loosening of previous restraints on corporate consolidation, and some
State Attorneys General responded to Baxter's changes by tightening merger enforcement at the state level.
The guidelines were revised again in 1984. The only portion of the 1984 guidelines that remains in effect i
Section Four which governs the examination of market effects of
vertical integration. These guidelines were replaced by the 1992 Merger Guidelines, which fine-tuned previously established tools and policies, such as the
SSNIP test and rules governing the acquisition of failing firms. The 1992 Guidelines were revised in 1997, almost concurrently with the FTC's challenge of the
Staples-
Office Depot merger in federal court.
The 1997 Horizontal Merger Guidelines were replaced on August 19, 2010.
[2010 Horizontal Merger Guidelines](_blank)
/ref> These guidelines introduced the concept of "upward pricing pressure" resulting from a merger between competing firms. The 2010 revisions, while deemed by some to be an improvement, attracted criticism from law and economics scholars who contend that they do not update efficiencies analysis, that they may not be recognized by the courts and that they do not embody principles that reflect dynamic competition.[''See'' J. Gregory Sidak & David J. Teece, ''Rewriting the Horizontal Merger Guidelines in the Name of Dynamic Competition'', 16 GEO. MASON L. REV. 885 (2009), https://www.criterioneconomics.com/docs/rewriting-horizontal-merger.pdf.]
Notes
See also
*United States antitrust law
In the United States, antitrust law is a collection of mostly federal laws that govern the conduct and organization of businesses in order to promote economic competition and prevent unjustified monopolies. The three main U.S. antitrust statute ...
* Second request (law)
External links
*Merger guidelines documents:
''1968 Merger Guidelines''
** ttp://www.usdoj.gov/atr/hmerger/11251.htm ''1997 Merger Guidelines''
''2010 Horizontal Merger Guidelines''
FTC International antitrust coordinator Debra Valentine
{{United States antitrust law, state=collapsed
Mergers and acquisitions
United States antitrust law