The Merced Theatre is located at 301 W. Main Street, at the corner of Main Street and Martin Luther King Way, in

Merced Merced (; Spanish language, Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 United States census, 2020 census, the city had a population of 86,333, up ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. (29 pages, with maps and four photos) The theatre is significant both for its role as the social and cultural center of Merced from the Depression through the post World War II era and for its mix of

Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...

and

Spanish Colonial Revival architecture The Spanish Colonial Revival architecture (), often known simply as Spanish Revival, is a term used to encompass a number of revivalist architectural styles based in both Spanish colonial architecture and Spanish architecture in general. Thes ...

. The property was added to the

National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...

(NRHP) on May 1, 2009 and the listing was announced as the featured listing in the

National Park Service The National Park Service (NPS) is an List of federal agencies in the United States, agency of the Federal government of the United States, United States federal government, within the US Department of the Interior. The service manages all List ...

's weekly list of June 5, 2009. Merced Theatre tower

The Golden State Theatre Company hired

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

architects the Reid Brothers to design the Merced Theatre. Another notable building they designed is the

Hotel del Coronado The Hotel del Coronado, also known as The Del and Hotel Del, is a historic beachfront hotel in Coronado, California, just across San Diego Bay from San Diego. A rare surviving example of an American architectural genre—the wooden Victorian be ...

San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

. They used what was at the time the most modern

projection Projection or projections may refer to: Physics * Projection (physics), the action/process of light, heat, or sound reflecting from a surface to another in a different direction * The display of images by a projector Optics, graphics, and carto ...

and sound technology, and the theatre was only the second building in Merced to have an

air conditioning Air conditioning, often abbreviated as A/C (US) or air con (UK), is the process of removing heat from an enclosed space to achieve a more comfortable interior temperature, and in some cases, also controlling the humidity of internal air. Air c ...

system. Their use of dramatic atmospheric features included castle facades and ventilators that sent "clouds" floating across the star-bespeckled ceiling. Builder Gian Battista Pasqualetti used steel from the Golden Gate Iron Works, ornamental iron from the San Jose Iron Works, and ornamental tiles from the Hispano Maresque Tile Company in Los Angeles to construct the Reid Brothers design for the multi-level, white

stucco Stucco or render is a construction material made of aggregates, a binder, and water. Stucco is applied wet and hardens to a very dense solid. It is used as a decorative coating for walls and ceilings, exterior walls, and as a sculptural and ...

coated steel framed

reinforced concrete Reinforced concrete, also called ferroconcrete or ferro-concrete, is a composite material in which concrete's relatively low tensile strength and ductility are compensated for by the inclusion of reinforcement having higher tensile strength or ...

building. A high tower rises above the marquee, and the orange

neon Neon is a chemical element; it has symbol Ne and atomic number 10. It is the second noble gas in the periodic table. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with approximately two-thirds the density of ...

block letters proclaiming MERCED can be seen for miles. The lobby includes a

mural A mural is any piece of Graphic arts, graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' ...

of Spanish exploration done by Dutch-born artist Antoon Bonaventure Heinsbergen. Original furnishings include Spanish style wooden sofas and chairs. The theatre originally seated 1,645 for filmed and live performances. For a time the Merced Theatre was part of the United Artist chain of theatres. In the early 1980s the theatre was divided into 4 sections cutting off the entire balcony section from the main theater and splitting both. Over time the theater has suffered some wear and tear, but received a full restoration near to its original single full stage and screen design and currently has a full season of touring shows and films.

References

External links

Merced Theatre
- official site {{National Register of Historic Places History of Merced County, California Buildings and structures in Merced, California San Joaquin Valley Theatres on the National Register of Historic Places in California Theatres completed in 1931 Spanish Colonial Revival architecture in California Tourist attractions in Merced County, California Event venues established in 1931 National Register of Historic Places in Merced County, California Merced Theatre

See also

References

External links