Media multiplier is a
synergistic
Synergy is an interaction or cooperation giving rise to a whole that is greater than the simple sum of its parts. The term ''synergy'' comes from the Attic Greek word συνεργία ' from ', , meaning "working together".
History
In Christi ...
effect of the increased effectiveness of advertising appearing simultaneously in two or more different media platforms (for example, television and print). The media multiplier theory suggests that consumers exposed to advertising in multiple types of media will be more susceptible to the advertising message.
See also
*
Media mix
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass e ...
*
media strategy
References
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Advertising