Mecklenburgische Brauerei Lübz is a brewery in the German city of

Lübz Lübz () is a town in the Ludwigslust-Parchim district, in Mecklenburg-Western Pomerania, in north-eastern Germany. It is situated on the river Elde, northeast of Parchim. History The first mention of ''Lubicz'' comes from 1224. The name is of ...

. It is best known for the Lübzer brand. With over 160 employees, it is the biggest employer in the city and one of the largest breweries in the region.

Holsten Brewery Holsten Brewery (Holsten-Brauerei AG) is a brewing company founded in 1879 in what is now Hamburg's Altona-Nord quarter. The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager ''Holsten Pilsener' ...

holds a majority stake in the company; Holsten, in turn, is owned by

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. Th ...

History

The Mecklenburgische Brauerei Lübz was founded in the year 1877 by August Krüger. During the following decades, it was operated under a variety of names, such as ''Bürgerliches Brauhaus GmbH zu Lübz'' (1905), ''Vereinsbrauerei Mecklenburger Wirte GmbH zu Lübz'' (1907), and ''Vereinsbrauerei Mecklenburger Wirte AG, Lübz'' (1921). After

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

, the brewery was dismantled, but production was able to resume in 1947. It could not be seized, as the majority stakeholder (55%) was an American citizen, so the operations continued on a fiduciary basis. A new brewery was constructed in 1969, after which it was folded into the Getränkekombinat Schwerin as " VEB Brauerei Lübz. The brewery owned the only beer canning line in East Germany and the beer was exported to West Germany. After

German reunification German reunification () was the process of re-establishing Germany as a single sovereign state, which began on 9 November 1989 and culminated on 3 October 1990 with the dissolution of the East Germany, German Democratic Republic and the int ...

, the brewery was acquired by the Hamburg-based

, which invested heavily in modernization. In 2004, Holsten was acquired by

. The Mecklenburgische Brauerei Lübz has a production capacity of . Alongside and , it is one of the largest breweries in Mecklenburg-Vorpommern and has sponsored football teams such as

F.C. Hansa Rostock FC Hansa Rostock () is a German association football club based in the city of Rostock, Mecklenburg-Western Pomerania. The club is also called as "the cog" because of its club crest. They have emerged as one of the most successful clubs from ...

and

FC Energie Cottbus FC Energie Cottbus (Lower Sorbian: ''Energija Chóśebuz'') is a German football club based in Cottbus, Brandenburg. It was founded in 1963 as SC Cottbus in what was East Germany. After the reunification of Germany, Energie played six seasons i ...

References

{{Authority control 1877 establishments in Germany Beer brands of Germany Breweries in Germany Companies based in Mecklenburg-Western Pomerania Ludwigslust-Parchim