meWATCH is a Singaporean digital
video on demand service brand owned by
Mediacorp. It was launched on 1 February 2013 as an
over-the-top media service
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...
and an entertainment and lifestyle website Toggle.
On 1 April 2015,
xinmsn
xinmsn was an Internet portal
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicate ...
, an internet portal which is a joint venture between MediaCorp and
Microsoft, was closed down and merged with Toggle. On 30 January 2020, Toggle was renamed meWATCH.
Content
meWATCH offers to worldwide audiences video streaming or on-demand content of programs from Mediacorp's archived library as well as original webseries. In addition, meWatch also offers
live streaming
Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...
of Mediacorp's free-to-air channels (exclusive to Singapore only). It also offers catch-up TV for viewers to watch shows they have missed on prime time TV shows from the previous few days.
In 2016, meWATCH (then Toggle) began to offer made-for-digital productions under the brand Toggle Originals. Certain original series, such as ''
I Want to Be a Star'' may be telecasted on Mediacorp's television channels, typically in the late night programming slots.
In 2019, meWATCH began offering additional content from
HBO Go for Singapore residents only. In the same year, Mediacorp and Wattpad inked partnership for developing scripted series and films for meWATCH and Mediacorp FTA channels, based on books made by Wattpad writers that are based in Singapore. In 30 May 2019, meWATCH began offering on-demand Korean movies from
tvN Movies.
On 30 January 2020, Toggle was renamed meWATCH.
At the same time, Mediacorp made a content deal with
HOOQ to stream the latter's original content. However, on 27 March 2020, HOOQ filed for liquidation, shut down on 30 April 2020,
and eventually was acquired by
Coupang in July 2020 in order to being used as the basis of its streaming service named
Coupang Play.
References
External links
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{{VOD services
Mediacorp
Subscription video on demand services
Streaming media systems
2013 establishments in Singapore