McCoy's is a brand of

crinkle-cut Crinkle-cutting is slicing that leaves a corrugated surface. It can be done to enhance the texture or mechanical properties of food. Crinkle-cutting French fries makes them absorb more fry oil, as well as increasing their ability to retain dipping ...

crisps Potato chips (North American English and Australian English; often just chip) or crisp (British English and Hiberno-English) are thin slices of potato (or a thin deposit of potato paste) that has been deep fried, baked, or air fried until ...

made in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

KP Snacks KP Snacks Limited is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The ''KP'' stands for “Kenyon Produce”. The company is based in Slough, England. History The company was founded ...

. It was first produced in 1985 and is marketed under the slogan "The Real McCoy's – Accept No Imitations" ("Don't Deny the Beast" in current advertising), exploiting the Scottish

idiom An idiom is a phrase or expression that largely or exclusively carries a Literal and figurative language, figurative or non-literal meaning (linguistic), meaning, rather than making any literal sense. Categorized as formulaic speech, formulaic ...

" the real McCoy". McCoy's is the third-biggest brand in the bagged crisps market, with 5 million packets consumed each week and nearly a third of all UK households consuming the product. It was once promoted by United Biscuits "as the only overtly male-targeted crisp brand".McCoy's brand on United Biscuits web site
The core product comes in a variety of flavours, which include Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. The specials range includes Jalapeño Chilli with Cheese, Cheddar with Mango Chutney, Oriental Ribs, Thai Sweet Chicken and Peppered Rib Eye Steak. ''McCoy’s Jackets'', launched in early 2007, are ridge cut potato chips with their skins left on. They come in Chilli Beef, Sour Cream & Chive, and Melted Cheese & Bacon flavours. ''McCoy's Specials Tortillas'' are a range of ridged tortilla chips launched in 2006. In early 2012, the Oriental Ribs flavour was renamed BBQ Ribs. In 2019, the Tortillas were relaunched as MUCHOS, and come in Nacho Cheese, Smoked Chilli Chicken and Sour Cream & Onion flavours. In September 2013, McCoy's unveiled a packaging concept in which the crisp bag is opened along the longer side to allow bigger hands to fit in. The concept was developed by BTL Brands. On 7 April 2022, it was noted that McCoy's would regularly introduce trends of flavours which would be on the shelf for a limited time.

Flavours

Ridge Cut Classic Flavours * Cheddar & Onion

reen A rhyne (Somerset), rhine/rhyne (Gloucestershire), or reen (South Wales) (all pronounced "reen"; from Old English ''ryne'' or Welsh Language, Welsh ''rhewyn'' or ''rhewin'' "ditch") is a drainage ditch, or canal, used to turn areas of wetla ...

- 47.5G, 70G * Salt & Malt Vinegar lue- 47.5G, 70G * Salted ed- 47.5G Ridge Cut Meaty Flavours * Bacon Sizzler urple- 47.5G * Chargrilled Chicken ark Orange- 47.5G * Flame Grilled Steak rown- 47.5G, 70G Ridge Cut Spicy Flavours * Mexican Chilli right Orange- 47.5G * Paprika ellow- 47.5G * Sizzling King Prawn

ink Ink is a gel, sol, or solution that contains at least one colorant, such as a dye or pigment, and is used to color a surface to produce an image, text, or design. Ink is used for drawing or writing with a pen, brush, reed pen, or quill. ...

- 47.5G * Thai Sweet Chicken reen-Blue- 47.5G Chip Shop Flavours * Curry Sauce ellow* Salt & Vinegar lue* Salted ed Thick Cut Flavours *Salted *Salt & Cider Vinegar *Cheddar & Red Onion *Beef & Onion *Crispy Bacon *BBQ Chicken Former Flavours *Barbecue Chicken ellow-Brown*Ham & Mustard ark Pink*BBQ Ribs (previously Oriental Ribs) urple*Lamb Vindaloo

*Chicken Jalfrezi ellow*Sour Cream & Jalapeño - Jackets range

*Melted Cheese & Bacon Flavour - Jackets range old*Chilli Con Carne Flavour - Jackets range urgundy* Cheddar And Onion with a Jalapeño twist * Salt & Malt Vinegar with a chilli twist *Roast Onion (1990s) Ridge Cut MultiPacks - packs of 27g (30g packs pre 2016) *The Classics 6 pack (Salt & Malt Vinegar x2 / Salted x2 / Cheddar & Onion x2) *Mighty Meaty 6 pack (Sizzling King Prawn x2 / Flame Grilled Steak x2 / Thai Sweet Chicken x2) *Nicely Spicy 6 pack (Mexican Chilli x2 / Thai Sweet Chicken x2 / Sizzling King Prawn x2) *Salted 6 pack *Salt & Malt Vinegar 6 Pack *Cheddar & Onion 6 Pack *Flame Grilled Steak 6 Pack *Sizzling Prawns 6 Pack *The Classics 18 pack (Salt & Malt Vinegar x6 / Salted x6 / Cheddar & Onion x6) *The Classics 5 pack (Salt & Malt Vinegar x2 / Salted x1 / Cheddar & Onion x2) *Jackets - jacket potato flavours 6 pack Thick Cut MultiPacks - packs of 30g *Thick Cut Classics 5 pack (Salt & Cider Vinegar x2 / Salted x1 / Cheddar & Red Onion x2) *Thick Cut Meaty 5 pack (Beef & Onion x2 / Crispy Bacon x1 / BBQ Chicken x2) *Cheddar & Red Onion 5 pack Tortillas *Hot Chilli 50g ed*Nacho Cheese 50g ellow*Cool Ranch 220g lue*Hot Chilli 220g *Nacho Cheese 220g *BBQ Chicken 220g

Darts sponsorship

McCoy's was the sponsor of the

Premier League Darts Premier League Darts, known for sponsorship purposes in 2024 as BetMGM Premier League Darts, is a darts tournament which launched on 20 January 2005 on Sky Sports. Now played weekly from February to May, the event originally started as a fortnig ...

for two years, in

2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...

and

2013 2013 was the first year since 1987 to contain four unique digits (a span of 26 years). 2013 was designated as: *International Year of Water Cooperation *International Year of Quinoa Events January * January 5 – 2013 Craig, Alask ...

References

External links

Official website
{{United Biscuits British snack foods United Biscuits brands Products introduced in 1985 Food and drink introduced in 1985 Brand name potato chips and crisps

Flavours

Darts sponsorship

See also

References

External links