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McCafé is a coffee-house-style food and beverage chain, owned by
The chain spread to 13 countries by 2002, with the first one in the United States opened in
McDonald's
McDonald's Corporation is an American multinational fast food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...
. Conceptualised and launched in Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
, Australia, in 1993, and introduced to the public with help from McDonald's CEO Charlie Bell and then-chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's and, by 2003, were the largest coffee shop brand in Australia and New Zealand. After McDonald's Australia experimented with automatic espresso-pronto machines in the last decade and it failed to catch on, all Australian stores were subsequently renovated and converted to McCafé outlets.
History
The McCafé concept was designed to help create atmosphere and foot-traffic at the entrance to the McDonald's stores onSwanston Street
Swanston Street is a major thoroughfare in the centre of Melbourne, Victoria, Australia. It is one of the main streets of the Melbourne central business district and was laid out in 1837 as part of the original Hoddle Grid. The street vertical ...
, Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
. The idea was developed between Charlie Bell and the local Regional Corporate team (David Bayes, Mike Tregurtha and Jim Vasiliadis).
International expansion
The chain spread to 13 countries by 2002, with the first one in the United States opened in Chicago
(''City in a Garden''); I Will
, image_map =
, map_caption = Interactive Map of Chicago
, coordinates =
, coordinates_footnotes =
, subdivision_type = List of sovereign states, Count ...
, Illinois
Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Roc ...
, in May 2001 when there were about 300 worldwide. In 2004 McCafé opened in Costa Rica and in France, and the next year, the concept was launched in Italy. In June 2006 the first McCafé in Bulgaria
Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Mac ...
opened at the Mall of Sofia
Mall of Sofia is a shopping centre in the centre of Sofia, the capital of Bulgaria. It was opened on 9 June 2006 and is located at the intersection of Aleksandar Stamboliyski Boulevard and Opalchenska Street in the centre of the city. Part of ...
. In 2007, the chain expanded to Japan as part of McDonald's efforts to boost sales with healthier soup and sandwich offerings and reach out to new customers who favoured traditional coffee shops. Despite being a relatively small part of McDonald's overall strategy, there are 1,300 worldwide.
The first McCafé in Peru was opened in late 2006 in San Isidro, then it arrived in Paraguay
Paraguay (; ), officially the Republic of Paraguay ( es, República del Paraguay, links=no; gn, Tavakuairetã Paraguái, links=si), is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to th ...
in 2007.
In August 2008, McDonald's expanded their McCafé concept to South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring count ...
, where the McDonald's franchise is already a household name and one of the largest fast-food chains in the country.
At the end of 2009 McCafé drinks were available at McDonald's restaurants in the United States.
McCafé opened in El Salvador
El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south by ...
on July 6, 2010, located in McDonald's restaurants in the Zona Rosa and Próceres Boulevard with the goal of providing the aroma, flavor and texture of 100% Salvadorian gourmet coffee.
McCafé opened in Madrid
Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), an ...
, Spain on June 28, 2008, located in McDonald's Montera restaurants.
In July 2010 the McCafé added real fruit smoothies to their drink list. In November 2010 they added mocha and hot chocolate to their drink list. In July 2011 they added Frozen Strawberry Lemonade and the Mango Pineapple Smoothie to the U.S. menu.
In 2011 McDonald's started expansion of McCafé in Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian invas ...
. There are six McCafés in Kyiv
Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...
, one in Lviv
Lviv ( uk, Львів) is the largest city in western Ukraine, and the seventh-largest in Ukraine, with a population of . It serves as the administrative centre of Lviv Oblast and Lviv Raion, and is one of the main cultural centres of Ukra ...
, one in Odesa
Odesa (also spelled Odessa) is the third most populous List of cities in Ukraine, city and List of hromadas of Ukraine, municipality in Ukraine and a major seaport and transport hub located in the south-west of the country, on the northwestern sho ...
, one in Dnipro
Dnipro, previously called Dnipropetrovsk from 1926 until May 2016, is Ukraine's fourth-largest city, with about one million inhabitants. It is located in the eastern part of Ukraine, southeast of the Ukrainian capital Kyiv on the Dnieper R ...
and one in Kharkiv
Kharkiv ( uk, wikt:Харків, Ха́рків, ), also known as Kharkov (russian: Харькoв, ), is the second-largest List of cities in Ukraine, city and List of hromadas of Ukraine, municipality in Ukraine.McDonald's Canada launched McCafé across the nation after being available only in select stores prior to this announcement. With the introduction of McCafé in Canada, participating McDonald's stores have added mocha, cappuccino, espresso, americano, latte, iced latte, iced mocha and hot chocolate to their menus. With McCafé, McDonald's is now in direct competition with Coffee Time, Country Style, Second Cup,
McDonald's McCafé USA
McCafé Australia
McDonald's McCafé - U.S Hispanic Market Website
!-- Gets redirected to Spanish McDonalds page -->
McDonald's of Western Washington, USA McCafe Website (archived page)
{{Food chains in South Korea McDonald's subsidiaries Fast-food franchises Fast-food chains of the United States Bakery cafés Coffeehouses and cafés in Australia Coffeehouses and cafés in the United States Restaurants established in 1993 Multinational companies
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
As of November 2021, the company had 33,833 stores in 80 ...
, Tim Hortons
Tim Hortons Inc., commonly nicknamed Tim's, or Timmie's is a Canadian multinational coffeehouse and restaurant chain. Based in Toronto, Tim Hortons serves coffee, doughnuts, and other fast-food items. It is Canada's largest quick-service rest ...
, and Timothy's in the Canadian coffee market.
On June 16, 2012, McDonald's launched the first McCafé Malaysia in Kota Damansara, with a few others subsequently opening in the Bandar Utama, Subang Jaya, Titiwangsa, and Taman Connaught outlets – all located in Klang Valley as well as in Greenlane, Birch House, IJM Promenade and Penang International Airport
Penang International Airport is an airport in northern Malaysia. The airport is located near Bayan Lepas at the southeastern tip of Penang Island, south of the city centre.Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
, McCafé operates under the name "McD Café". The first coffee shop opened in July 2012 at Sabiha Gökçen Airport. As of April 2016, there are eight Mcd Cafés on the Asian side of Istanbul
Istanbul ( , ; tr, İstanbul ), formerly known as Constantinople ( grc-gre, Κωνσταντινούπολις; la, Constantinopolis), is the List of largest cities and towns in Turkey, largest city in Turkey, serving as the country's economic, ...
, six on the European side, 3 in Antalya
Antalya () is the fifth-most populous city in Turkey as well as the capital of Antalya Province. Located on Anatolia's southwest coast bordered by the Taurus Mountains, Antalya is the largest Turkish city on the Mediterranean coast outside the Ae ...
, 2 each in Adana
Adana (; ; ) is a major city in southern Turkey. It is situated on the Seyhan River, inland from the Mediterranean Sea. The administrative seat of Adana province, it has a population of 2.26 million.
Adana lies in the heart of Cilicia, ...
and Kocaeli, and one each in Afyonkarahisar
Afyonkarahisar (, tr, afyon "poppy, opium", ''kara'' "black", ''hisar'' "fortress") is a city in western Turkey, the capital of Afyon Province. Afyon is in the mountainous countryside inland from the Aegean coast, south-west of Ankara along t ...
, Aksaray
Aksaray (, Koine Greek: Ἀρχελαΐς ''Arhelays'', Medieval Greek: Κολώνεια ''Koloneya'', Ancient Greek: Γαρσάουρα ''Garsaura'') is a city in the Central Anatolia region of Turkey and the capital of Aksaray Province. In 202 ...
, Ankara
Ankara ( , ; ), historically known as Ancyra and Angora, is the capital of Turkey. Located in the central part of Anatolia, the city has a population of 5.1 million in its urban center and over 5.7 million in Ankara Province, mak ...
and Kırşehir.
In December 2012, McDonald's announced that it would be bringing the McCafé brand and line of products to all of the McDonald's restaurants in the United Kingdom. This would include the addition of iced frappés and iced fruit smoothies, and a rebranding of the standard McDonald's coffee to "McCafé".
On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai area in Mumbai, Maharashtra.
McDonald's introduced a coffee line called "McCafé" nationwide in the United States. In August 2014, the company announced it was going to start to selling its coffee for home brewing in supermarkets
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limite ...
across the United States. Manufactured and distributed in partnership with Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
, the coffee is available in prepackaged bags and K-Cups.
In December 2015, McDonald's Canada opened its first standalone McCafe store in Toronto Union Station's newly built York concourse area.
On March 20, 2018, the first McCafé in Minsk, Belarus, was opened. Another McCafé opened its doors in Minsk on June 24, 2018, and one more was planned to open by the end of 2018.
In 2019 McCafé opened in different cities of Pakistan.
The first McCafé in Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bo ...
opened in February 2022 in Järvenpää
Järvenpää (; sv, Träskända) is a town and municipality in Finland. It is located on the Helsinki– Riihimäki railway track in Uusimaa region, some north of Helsinki. Neighbouring municipalities are Tuusula, Sipoo and Mäntsälä. Peopl ...
.
In May 2022 McCafé was opened in different cities of Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...
.
See also
*List of coffeehouse chains
This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and department stores, or ...
References
External links
McDonald's McCafé USA
McCafé Australia
McDonald's McCafé - U.S Hispanic Market Website
!-- Gets redirected to Spanish McDonalds page -->
McDonald's of Western Washington, USA McCafe Website (archived page)
{{Food chains in South Korea McDonald's subsidiaries Fast-food franchises Fast-food chains of the United States Bakery cafés Coffeehouses and cafés in Australia Coffeehouses and cafés in the United States Restaurants established in 1993 Multinational companies