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is a Japanese
light novel A is a type of Genre fiction, popular literature novel from Japan usually classified as young adult fiction, generally targeting Adolescence, teens to Young adult, twenties or older. The definition is very vague, and wide-ranging. The abbr ...
series written by Hajime Asano and illustrated by Seiji Kikuchi.
Media Factory , formerly known as , was a Japanese publisher and brand company of Kadokawa Future Publishing. History The company was founded on December 1, 1986, and was a subsidiary of Recruit (Japanese company), Recruit Co., Ltd., based in Shibuya, Tokyo. ...
published twelve volumes of the series from November 2009 to July 2012 under their
MF Bunko J is a publishing label affiliated with the Japanese publishing company Media Factory. It was established in July 2002 and is a light novel label that is aimed at young men with a focus on visual novel-style plots and harem romantic comedies. Ligh ...
imprint Imprint or imprinting may refer to: Entertainment * ''Imprint'' (TV series), Canadian television series * "Imprint" (''Masters of Horror''), episode of TV show ''Masters of Horror'' * ''Imprint'' (film), a 2007 independent drama/thriller film ...
. A
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
adaptation illustrated by NEET was serialized in Media Factory's
seinen manga is an editorial category of Japanese comics marketed toward young adult men. In Japanese, the word means "youth", but the term " manga" is also used to describe the target audience of magazines like '' Weekly Manga Times'' and '' Weekly Man ...
magazine, ''
Comic Alive is a Japanese seinen manga magazine published by Media Factory. The first issue was released on June 27, 2006. Serialized titles *''Absolute Duo'' *'' Alice or Alice'' (until 2015, part of the supplement magazine ''Comic Cune'') *'' Ano Ko ni Ki ...
'' from July 2010 to November 2013. A
spin-off Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
manga series titled was serialized in
Kadokawa Shoten , formerly , is a Japanese publisher and division of Kadokawa Future Publishing based in Tokyo, Japan. It became an internal division of Kadokawa Corporation on October 1, 2013. Kadokawa publishes manga, light novels, manga anthology magazines ...
's magazine ''Nyantype'' from November 2010 to October 2011. An
anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
television series adaptation by
Feel Feel may refer to: *Feeling Music Bands * Feel (New York band), a 1980s dance and R&B band * Feel (Polish band), a pop rock band Albums * ''Feel'' (Feel album), 2007 * ''Feel'' (George Duke album) or the title song, 1974 * ''Feel'' (Glenn Hughe ...
aired in Japan from July to September 2011. ''Mayo Chiki!'' is an abbreviation of . The anime is licensed by
Sentai Filmworks Sentai Filmworks, LLC (or simply Sentai) is an American entertainment company. Located in Houston, the company specializes in the dubbing and distribution of Japanese animation and Asian cinema. Its post-production arm is Sentai Studios. The ...
in North America.


Plot

The story is about Kinjirō Sakamachi, a 16-year-old high school boy who suffers from
gynophobia Gynophobia or gynephobia (/ˌɡaɪnəˈfoʊbiə/) is a morbid and irrational fear of women, a type of specific social phobia. It is found in ancient mythology as well as modern cases. A small number of researchers and authors have attempted to ...
(abnormal fear of women), which makes his nose bleed every time he has physical contact with a female. While using the men's washroom, he accidentally discovers the popular and handsome butler, Subaru Konoe, is a girl. Now Kinjirō knows about Subaru's secret, he must work together with Subaru and her sadistic mistress, Kanade Suzutsuki, to protect Subaru's secret from being discovered.


Characters

; : :A second-year high school student who discovers Subaru's secret. Frequently referred to simply as Jirō, he suffers
gynophobia Gynophobia or gynephobia (/ˌɡaɪnəˈfoʊbiə/) is a morbid and irrational fear of women, a type of specific social phobia. It is found in ancient mythology as well as modern cases. A small number of researchers and authors have attempted to ...
resulting in nosebleeds whenever a girl touches him. This is the result of the abuse he suffered from both his mother and sister using him as a dummy to practice wrestling; seeing him bleed was the ''only'' thing that stopped them, so his nosebleeds are self defensive. ; : :A second-year high school student who works as a butler for the Suzutsuki family and suffers from
aichmophobia Aichmophobia () is a kind of specific phobia, the morbid fear of sharp things. It is derived from the Greek language, Greek ''aichmē'' (point) and ''phobos'' (fear). This fear may also be referred to as belonephobia or enetophobia. Sometimes th ...
. When she was young she was noted to be antisocial and was not close to anyone, which worried her mother. She dresses like a male due to family circumstances where one of the family has to serve Kanade's family as a butler. ; : :The daughter and only child of the high school's principal, who appears to behave as a rich man's polite and elegant daughter, but she is quite sadistic. She enjoys tormenting and teasing Kinjirō by using his gynophobia against him. She does, however, give serious thought to finding a way to cure his gynophobia. Although her methods tend to be overly complicated or humiliating in some way, she does not deny she finds them amusing. ; : :Kureha is Kinjirō's younger sister who is a first-year in high school and loves wrestling. She is a member of the handcrafting club. After watching and following Kinjirō and Subaru, believing him a male pervert cross-dresser, she attacks Subaru to reclaim Kinjirō, only to be quickly defeated. After this incident, and still believing Subaru to be male, she falls in love with Subaru, much to Kinjirō's chagrin. In the manga, she is devastated to learn Subaru is a girl when Subaru announces it. ; : :Usami is a member of the Shooting Star Subaru-Sama fan club (or the S4), but quit afterward and is also a member of the handcrafting club. She is shown to have considerable leg power which she uses in the form of kicks. She is also shown to be a good cook, partly because she lives on her own and has to cook her own meals. In the anime, she is annoyed that Jiro became friends with Subaru because he got to do it before she did. While initially annoyed by some of Jiro's traits or lack of abilities which Subaru has, she eventually sees him for who he is and eventually falls in love with him. In the manga, she gets more time alone with Jiro, dates him and even kisses him in the winter time. She also once proposed to Jiro by saying that she wanted him and her "to be a family", which is the Japanese way of saying, "Will you marry me?" ; : :The cat-eared student who is spying Kinjirō and Subaru. She is a busty first-year and a member of the crafts club along with Kureha, she is also revealed to be the chairman of the "Let's warmly protect Subaru-Sama committee" (Serve Subaru Observational Committee in the English dub) and is shown to have a fetish for glasses and boy love, which is expressed through her manga drawing of Kinjirō and Subaru, much to their chagrin. ; : :Subaru's father, head butler of the Suzutsuki family and Kanade's father's butler. He loathes Kinjirō, partly because Subaru ends up explaining he accidentally groped her and he is suspicious of his intentions towards Subaru. In the manga, it is revealed that he and Jiro's mother were lovers. ; : :Kinjirō and Kureha's father, and their mother's coach. He suffered at her hands much as Kinjirō does at his sister's. Before dying from an illness, he asked Kinjirō to become a good man. Kinjirō uses his name so no one will make a fun of his full name. ; :Schrodinger is Nakuru's older sister. She only appears in the manga adaptation and the light novels. She is very protective of her younger sister and excels in sports. After hearing about him dating her sister, she challenges Kinjirō to a series of events during the sports festival. ; :Kinjirō and Kureha's mother, and female pro wrestler. She is called "Queen of Knockouts". She has beaten everyone she has sparred with. Now no one wants to face her, she travels around the world fighting dangerous animals. She was involved physically with Subaru's father many years before she eventually met Jiro's father.


Media


Novels

The first volume of the novel was published on November 25, 2009. Twelve volumes of the novel were published in all by
Media Factory , formerly known as , was a Japanese publisher and brand company of Kadokawa Future Publishing. History The company was founded on December 1, 1986, and was a subsidiary of Recruit (Japanese company), Recruit Co., Ltd., based in Shibuya, Tokyo. ...
under their
MF Bunko J is a publishing label affiliated with the Japanese publishing company Media Factory. It was established in July 2002 and is a light novel label that is aimed at young men with a focus on visual novel-style plots and harem romantic comedies. Ligh ...
imprint.


Manga

The
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
adaptation began its serialization on July 27, 2010 in the
Media Factory , formerly known as , was a Japanese publisher and brand company of Kadokawa Future Publishing. History The company was founded on December 1, 1986, and was a subsidiary of Recruit (Japanese company), Recruit Co., Ltd., based in Shibuya, Tokyo. ...
's seinen manga magazine, ''
Comic Alive is a Japanese seinen manga magazine published by Media Factory. The first issue was released on June 27, 2006. Serialized titles *''Absolute Duo'' *'' Alice or Alice'' (until 2015, part of the supplement magazine ''Comic Cune'') *'' Ano Ko ni Ki ...
''. The series was collected into seven manga volumes, published under the Alive Comics
imprint Imprint or imprinting may refer to: Entertainment * ''Imprint'' (TV series), Canadian television series * "Imprint" (''Masters of Horror''), episode of TV show ''Masters of Horror'' * ''Imprint'' (film), a 2007 independent drama/thriller film ...
. On February 29, 2012, it was announced that the manga would be licensed in English by
Seven Seas Entertainment Seven Seas Entertainment is an American publishing company located in Los Angeles, California. It was originally dedicated to the publication of original English-language manga, but now publishes licensed manga and light novels from Japan, as w ...
. In all seven volumes were released from December 11, 2012, to September 2, 2014. The series has also been licensed in Taiwan and released through
Sharp Point Press Sharp Point Press () is a Taiwanese publisher of manga and music. It was founded in July 1982. History *1982 - Company established. Mainly publishes military and models related books. *1985 - Started publishing annual Zodiac fortune telling hand ...
. A
spin-off Spin-off, Spin Off, Spin-Off, or Spinoff may refer to: Entertainment and media *Spinoff (media), a media work derived from an existing work *''The Spinoff'', a New Zealand current affairs magazine * ''Spin Off'' (Canadian game show), a 2013 Canad ...
manga of the series titled was published in
Kadokawa Shoten , formerly , is a Japanese publisher and division of Kadokawa Future Publishing based in Tokyo, Japan. It became an internal division of Kadokawa Corporation on October 1, 2013. Kadokawa publishes manga, light novels, manga anthology magazines ...
's
bishōjo In Japanese popular culture, a , also romanized as ''bishojo'' or ''bishoujo'', is a cute girl character. characters appear ubiquitously in media including manga, anime, and computerized games (especially in the ''bishojo'' game genre), and al ...
magazine, ''Nyantype''.


Anime

The anime television series was produced by
Feel Feel may refer to: *Feeling Music Bands * Feel (New York band), a 1980s dance and R&B band * Feel (Polish band), a pop rock band Albums * ''Feel'' (Feel album), 2007 * ''Feel'' (George Duke album) or the title song, 1974 * ''Feel'' (Glenn Hughe ...
and directed by Keiichiro Kawaguchi. It was broadcast on the
Tokyo Broadcasting System (formerly ) is a Japanese media and licensed broadcasting holding company. It is the parent company of the television network TBS Television and radio network TBS Radio. It has a 28-affiliate television network called Japan News Network, as ...
from July 7 to September 29, 2011.


Episodes


Reception

Theron Martin of
Anime News Network Anime News Network (ANN) is a news website that reports on the status of anime, manga, video games, Japanese popular music and other related cultures within North America, Australia, Southeast Asia and Japan. The website offers reviews and ot ...
criticized the series for its indistinguishable animation and for not deviating away enough from its given genre, but concluded that " delivers just enough on its humor, character development, fan service, and charm to be entertaining, however, and for series like this, that's enough."


References


External links


Official light novel website

Official anime website

TBS's official anime website
* * {{Feel 2009 Japanese novels 2011 Japanese television series debuts Anime and manga based on light novels Cross-dressing in anime and manga Feel (animation studio) Kadokawa Corporation franchises Kadokawa Shoten manga Light novels Media Factory manga MF Bunko J Romance anime and manga Seinen manga Sentai Filmworks Seven Seas Entertainment titles TBS Television (Japan) original programming Television shows based on light novels