Maximilian Adelbert Baer Jr. (born December 4, 1937) is an American former actor, producer, comedian, and director widely known for his role as Jethro Bodine, the dim-witted relative of Jed Clampett (played by
Buddy Ebsen) on ''
The Beverly Hillbillies
''The Beverly Hillbillies'' is an American television sitcom that was broadcast on CBS from 1962 to 1971. It had an ensemble cast featuring Buddy Ebsen, Irene Ryan, Donna Douglas, and Max Baer Jr. as the Clampetts, a poor backwoods family ...
''.
Early life
Baer was born in
Oakland, California
Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
, on December 4, 1937, the son of
boxing
Boxing is a combat sport and martial art. Taking place in a boxing ring, it involves two people – usually wearing protective equipment, such as boxing glove, protective gloves, hand wraps, and mouthguards – throwing Punch (combat), punch ...
champion
Max Baer and his wife Mary Ellen Sullivan. His paternal grandfather was of German Jewish descent, and his mother was of Irish descent. His brother and sister are James Manny Baer and Maude Baer. His uncle was boxer and actor
Buddy Baer.
He attended
Christian Brothers High School in Sacramento, where he earned letters in four sports and twice won the junior title at the
Sacramento Open golf tournament. Playing with
Charlie Sifford, he later won the
pro–am tournament at the 1968
Andy Williams - San Diego Open.
Baer served as a
medical technician in the
U.S. Air Force at
Gunter Air Force Base, Alabama.
Baer later earned a bachelor's degree in business administration from
Santa Clara University
Santa Clara University is a private university, private Jesuit university in Santa Clara, California, United States. Established in 1851, Santa Clara University is the oldest operating institution of higher learning in California. The university' ...
, with a minor in philosophy.
Career
Baer began acting professionally in 1960 at
Warner Bros.
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
, where he made appearances on television programs such as ''
Maverick'', ''
Surfside 6'', ''
Hawaiian Eye
''Hawaiian Eye'' is an American detective television series that ran from October 1959 to April 1963 on the American Broadcasting Company, ABC television network.
Premise
Private investigator Tracy Steele (Anthony Eisley) and his half-Hawaiian ...
'', ''
Cheyenne
The Cheyenne ( ) are an Indigenous people of the Great Plains. The Cheyenne comprise two Native American tribes, the Só'taeo'o or Só'taétaneo'o (more commonly spelled as Suhtai or Sutaio) and the (also spelled Tsitsistas, The term for th ...
'', ''
The Roaring 20's'', and ''
77 Sunset Strip''.
His career took off two years later, when he joined the cast of ''
The Beverly Hillbillies
''The Beverly Hillbillies'' is an American television sitcom that was broadcast on CBS from 1962 to 1971. It had an ensemble cast featuring Buddy Ebsen, Irene Ryan, Donna Douglas, and Max Baer Jr. as the Clampetts, a poor backwoods family ...
''.
''The Beverly Hillbillies''
In 1962, Baer was cast in the role of the naïve but well-meaning
Jethro Bodine, Jed Clampett's cousin Pearl's son.
He also played Jethro's twin sister Jethrine, though her voice was dubbed by actress
Linda Kaye Henning.
He continued to take other parts during the nine-year run of ''The Beverly Hillbillies'' and appeared on the television programs ''
Love, American Style
''Love, American Style'' is an American anthology comedy television series that aired on ABC from September 29, 1969, to January 11, 1974. The series was produced by Paramount Television. During the 1971–72 and 1972–73 seasons, it was a pa ...
,'' as well as in the Western ''
A Time for Killing.''
He declined to appear in the 1981 TV movie ''
Return of the Beverly Hillbillies'' and his character was recast as a result.
Later career
Following the cancellation of ''The Beverly Hillbillies'' in 1971, Baer made numerous guest appearances on television, but he found his TV acting career hampered by
typecasting
In film, television, and theatre, typecasting is the process by which a particular actor becomes strongly identified with a specific character, one or more particular roles, or characters having the same traits or coming from the same social or ...
. He concentrated on feature
motion pictures
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
, especially behind the camera, writing, producing, and directing. Baer wrote and produced the drama ''
Macon County Line'' (1974),
in which he played Deputy Reed Morgan, the highest-grossing movie per dollar invested at the time. Made for less than US$200,000, it earned upwards of US$30 million at the box office, a record that lasted until ''
The Blair Witch Project
''The Blair Witch Project'' is a 1999 American psychological horror film written, directed, and edited by Daniel Myrick and Eduardo Sánchez. One of the most successful independent films of all time, it is a " found footage" pseudo-docume ...
'' surpassed it in 1999.
Baer also wrote, produced, and directed the drama ''
The Wild McCullochs'' (1975), and played the role of Culver Robinson.
Baer is credited with being one of the first to use the title of a popular song as the title and plot anchor of a film, acquiring the rights to
Bobbie Gentry
Bobbie Gentry (born Roberta Lee Streeter; July 27, 1942) is an American retired singer-songwriter. She was one of the first female artists in the United States to compose and produce her own material.
Gentry rose to international fame in 1967 ...
's
hit song
A hit song, also known as a hit record, hit single, or simply hit, is a recorded song or instrumental that becomes broadly popular or well-known. Although ''hit song'' means any widely played or big-selling song, the specific term ''hit record'' ...
and producing the 1976 film ''
Ode to Billy Joe'', which he also directed. Made for US$1.1 million, the film grossed $27 million at the box office, and earned over US$2.65 million outside the US, US$4.75 million from television, and US$2.5 million from video. The film starred
Robby Benson
Robby Benson (born Robin David Segal; January 21, 1956) is an American actor, director, and musician. He rose to prominence as a teen idol in the late 1970s, appearing in the films ''Ode to Billy Joe (film), Ode to Billy Joe'' (1976), ''One on ...
and
Glynnis O'Connor.
Since the success of ''Ode to Billy Joe'', the motion picture industry has produced more than 100 song-title movies. Baer pursued the rights to the hit song "
Like a Virgin", recorded by the singer
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
in 1984. When
ABC tried to prevent him from making the film, he sued and won a judgment of more than US$2 million.
He directed the 1979 comedy ''Hometown U.S.A.'' before retiring to his home at
Lake Tahoe
Lake Tahoe (; Washo language, Washo: ''dáʔaw'') is a Fresh water, freshwater lake in the Sierra Nevada of the Western United States, straddling the border between California and Nevada. Lying at above sea level, Lake Tahoe is the largest a ...
, Nevada.
Other ventures
In 1985, Baer began investigating the gambling industry. He noted that tourists paid a US$5 to $6 admission to tour the "Ponderosa Ranch", in
Incline Village, Nevada, which was the location for filming exterior scenes for episodes of TV's popular program ''
Bonanza
''Bonanza'' is an American Western television series that ran on NBC from September 12, 1959, to January 16, 1973. Lasting 14 seasons and 431 episodes, ''Bonanza'' is NBC's longest-running Western, the second-longest-running Western series on ...
''. The Ponderosa was a cattle ranch with horses, barns, Bonanza displays, restaurants, hay rides, and a wedding chapel, and tourists enjoyed the Ponderosa because of the ''Bonanza'' connection. Baer decided that tourists would also pay for something dealing with ''The Beverly Hillbillies''. He began using his Jethro Bodine role as a marketing opportunity toward the gambling and hotel industry. Baer obtained the sublicensing rights, including food and beverage rights, to ''The Beverly Hillbillies'' from CBS in 1991. His business partner estimates the cost of obtaining the rights and developing the ideas at US$1 million. Sixty-five ''Beverly Hillbillies'' slot machines were built in 1999 and placed in 10 casinos.
In late 2003, Baer attempted the redevelopment of a former
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
location in
Carson City
Carson City, officially the Carson City Consolidated Municipality, is an independent city and the capital of the U.S. state of Nevada. As of the 2020 census, the population was 58,639, making it the 6th most populous city in the state. The m ...
into a ''Beverly Hillbillies''-themed hotel and casino, but was unsuccessful due to building code conflicts and other developers on the neighboring properties. On May 4, 2007, he announced the sale of the property and the purchase of another parcel just outside Carson City, in neighboring Douglas County, where he expected less resistance to his plans. Baer purchased a parcel in north Douglas County for US$1.2 million, and would purchase an additional once he obtained the required zoning variances. The plans were for a gambling area with 800 slot machines and 16 tables, flanked by various eateries, including "Jethro's All You Ken Et Buffet". The project would feature a showroom, cinema complex and a 240-room, five-story hotel.
Plans for Baer's casino included a mock oil derrick spouting a 20- to flame.
As of July 2012, development of Jethro's Casino had been suspended. Ongoing litigation involving Baer, the developer and Douglas County has delayed the development of the project indefinitely.
In 2014, Baer sued CBS after claiming a secret deal with a Des Moines-based Jethro's BBQ was interfering with his opportunity to cash in on his role from the iconic television show. The lawsuit claims that Baer negotiated a deal with CBS in 1991 for the rights to use the fictional character and other motifs from the show to create a chain of restaurants, hotels, and casinos.
Recent years
He remained close friends with
Buddy Ebsen until Ebsen's death from pneumonia on July 6, 2003. Just before his acting mentor's death, he and
Donna Douglas visited Ebsen in the hospital.
In January 2008, Baer's live-in girlfriend, 30-year-old Penthouse model Chere Rhodes, died from suicide in the 70-year-old's Lake Tahoe home. Her suicide note mentioned "relationship problems".
The 2015 death of co-star
Donna Douglas left Baer as the last surviving regular cast member of ''The Beverly Hillbillies''.
Filmography
List of credits
References
External links
*
*
*
Official site of ''Jethro's Beverly Hillbillies Mansion & Casino''
{{DEFAULTSORT:Baer, Max, Jr.
1937 births
American male child actors
American male film actors
American male screenwriters
American male television actors
American people of Czech-Jewish descent
American people of German-Jewish descent
American people of Scotch-Irish descent
Film directors from California
Film producers from California
Jewish American military personnel
Living people
Male actors from Oakland, California
Male actors from Sacramento, California
Military personnel from California
Santa Clara University alumni
Screenwriters from California
Western (genre) television actors
Writers from Oakland, California
Writers from Sacramento, California
American male comedians
Comedians from Oakland, California
Comedians from Sacramento, California
Jewish American comedians
Jewish male comedians