Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in

Wolfenbüttel Wolfenbüttel (; ) is a town in Lower Saxony, Germany, the administrative capital of Wolfenbüttel District Wolfenbüttel (; ) is a town in Lower Saxony, Germany, the administrative capital of Wolfenbüttel (district), Wolfenbüttel Distri ...

Jägermeister ( , ) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation, and the drink contin ...

is the primary product of Mast-Jägermeister SE. They also produce the lesser known SchlehenFeuer, a brand of

sloe gin Sloe gin is a British red liqueur made with gin and Prunus spinosa, blackthorn fruits (sloes), which are the drupe fruit of the ''Prunus spinosa'' tree, which is a relative of the plum. As an alcoholic drink, sloe gin contains between 15 per c ...

. In the past, they manufactured a multitude of

liquor Liquor ( , sometimes hard liquor), spirits, distilled spirits, or spiritous liquor are alcoholic drinks produced by the distillation of grains, fruits, vegetables, or sugar that have already gone through ethanol fermentation, alcoholic ferm ...

s and liqueurs.

History

Wilhelm Mast founded Mast-Jägermeister SE (then a KG) in Wolfenbüttel in 1878. His son Curt Mast developed the recipe for the

herb Herbs are a widely distributed and widespread group of plants, excluding vegetables, with savory or aromatic properties that are used for flavoring and garnishing food, for medicinal purposes, or for fragrances. Culinary use typically distingu ...

flavored 70-

proof Proof most often refers to: * Proof (truth), argument or sufficient evidence for the truth of a proposition * Alcohol proof, a measure of an alcoholic drink's strength Proof may also refer to: Mathematics and formal logic * Formal proof, a co ...

(35%)

liqueur A liqueur ( , ; ) is an alcoholic drink composed of Liquor, spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-age ...

, which he first brought to market in 1935.

Günter Mast Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liqu ...

was the managing director for many years until his death in 2011.

Production

Mast-Jägermeister SE produced 76.5 million 0.7 liter bottles in the financial year 2006 and grew by 15 percent in 2005. Most of the production (56.6 million) was exported to over 70 countries world-wide.

References

External links

Mast-Jägermeister SE - Enterprise web page
{{DEFAULTSORT:Mast-Jagermeister Distilleries in Germany Companies based in Lower Saxony German brands Food and drink companies established in 1878 19th-century establishments in the Duchy of Brunswick Wolfenbüttel