Mark López is a digital media executive, former EVP and General Manager of Univision Interactive Media at
Univision Communications
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mex ...
[ Retrieved 2015-4-15] and Head of U.S. Hispanic Audience at
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
.
[ Retrieved 2011-3-30]
Education
López holds a bachelor's degree from
Rensselaer Polytechnic Institute
Rensselaer Polytechnic Institute (; RPI) is a private university, private research university in Troy, New York, United States. It is the oldest technological university in the English-speaking world and the Western Hemisphere. It was establishe ...
and an
MBA
A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...
from the
MIT Sloan School of Management
The MIT Sloan School of Management (branded as MIT Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts.
MIT Sloan offers bachelor's, master's, and doctoral degree progra ...
.
Career
López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting,
and then became the Director of Strategic Alliances at J2 Communications.
[''CENCOM']
http://www.cencom.org/ecom-prodshow/4286.html
After working at J2 Communications, López was part of the team that started
Terra Networks
Terra was a Spanish Internet multinational company owned by Telefónica. It was headquartered in Spain and had offices in Brazil, Chile, Colombia, Mexico, the United States and Peru. Part of the Telefónica Group (the former Spanish public tele ...
in the U.S., and was named Chief Operating Officer of Terra Networks USA in 2007.
He then worked for
AOL
AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc.
The service traces its history to an online ...
as Publisher of their U.S. Hispanic audience.
[ Retrieved 2011-4-5]
In November 2010, he was hired as head of U.S. Hispanic Audience at
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
, a new position at the company.
[ Retrieved 2011-4-1][ Retrieved 2011-4-5]
In May 2015, Lopez joined
Univision Communications
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mex ...
to lead the digital business reporting to
Isaac Lee
Isaac Lee Possin (born 1971) is a Colombian journalist, entrepreneur and film & television producer. He is the founder and CEO of EXILE Content Studio, a media company developing premium original content for audiences across the U.S. and Lati ...
President of Univision Digital. He left
Univision Communications
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mex ...
in December 2016.
He has served on the board of the
IAB and its Multicultural Council and is Board Advisor to the Center of Hispanic Marketing Communications at
Florida State University
Florida State University (FSU or Florida State) is a Public university, public research university in Tallahassee, Florida, United States. It is a senior member of the State University System of Florida and a preeminent university in the s ...
.
[ Retrieved 2011-3-30]
References
{{DEFAULTSORT:Lopez, Mark
Living people
Google employees
Rensselaer Polytechnic Institute alumni
MIT Sloan School of Management alumni
Year of birth missing (living people)