Marijana Matthäus (; ; born 27 September 1971) is a Serbian entrepreneur, businesswoman, writer and European socialite based in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. She is the Founder and Creative Director of Lux Uniforms, which specializes in custom corporate identity business uniforms and Andaj, a luxury outerwear brand.

Early life

Marijana Matthäus (born Marijana Čolić, in Vrbas, Serbia) developed her love for fashion early. As a young adult, she lived in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, where she graduated from Lubin School of Business in 1999. She enrolled at the University of Arts London – London College of Fashion in 2014.

Career

In 1990, Matthäus created Obuća Metro, which became a major shoe brand in Serbia and ran the company from 1990 – 1996 as CEO. In 2003, she opened her first fashion boutique "My Style" in

Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...

and a second one in 2007 in

Salzburg Salzburg is the List of cities and towns in Austria, fourth-largest city in Austria. In 2020 its population was 156,852. The city lies on the Salzach, Salzach River, near the border with Germany and at the foot of the Austrian Alps, Alps moun ...

. A few years later, Matthäus established her own label, Marijana Class (later The Marijana Matthaeus Collection) and held her first fashion show during Belgrade's Fashion Week in 2009. On June 1, 2010, Marijana presented her first line of

swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types and styles may be worn ...

s. The creations were worn by competitors at national beauty pageants. Her fashion show ''I Am Mariana'', was held at Hotel Moskva followed by the Black & White World collection in September 2011. The Flora Fashion Collection was held on the main stage of the Serbian National Theatre in Novi Sad in 2012 and in December of that same year. Matthäus held a second fashion show at Hotel Moskva, where she introduced her new Allure Baroque collection. Matthäus expanded her business operations in 2010 and established a new venture called Lux Uniforms to specialize in custom designed corporate identity business uniforms. Later she established new luxury outerwear brand called Andaj London. This was initially designed for the British market and was launched and presented to media and clients at The Westbury Hotel in

in September 2016. Celebrities and TV personalities often wear her creations, including one of the region’s most famous singers, Svetlana Ceca Ražnatović. She was joined by Milena Vasić, Snežana Dakić, Sanja Marinković, Jelena Jovičić, Vesna Dedić, Katarina Radenković and Ksenija Mijatović.

Other work and ventures

Matthäus became the face of the

Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...

football-themed TV campaign in 2006. On April 27, 2010, Matthäus released her first novel ''Amouage''.

Personal life

Marijana Matthäus married businessman

Miodrag Kostić Miodrag Kostić (Serbian Cyrillic: Миодраг Костић; 25 August 1959 – 13 November 2024) was a Serbian businessman. He was the founder and owner of MK Group, a diversified holding company focusing primarily on agribusiness, green en ...

, in 1990; they had three children. They are grandparents of 2 grandchildren. Her second husband was German football coach and former player

Lothar Matthäus Lothar Herbert Matthäus (; born 21 March 1961) is a German association football, football pundit and former professional player and manager. He captained Germany national football team, West Germany to victory in the 1990 FIFA World Cup and was ...

. She divides her time between

and

Belgrade Belgrade is the Capital city, capital and List of cities in Serbia, largest city of Serbia. It is located at the confluence of the Sava and Danube rivers and at the crossroads of the Pannonian Basin, Pannonian Plain and the Balkan Peninsula. T ...

. She is fluent in 5 languages - Serbian, English, Italian, Hungarian and German. Matthäus is known for her philanthropic endeavors and regularly gives to charities and causes. She regularly asks local celebrities to donate to charities that help women in need.

References

External links

Official website

Lux Uniforms

Andaj London

Obuca Metro
{{DEFAULTSORT:Matthaus, Marijana 1971 births Living people Fashion designers from Belgrade People from Vrbas, Serbia Serbian female models Serbian novelists Serbian autobiographers Serbian socialites Women autobiographers Serbian women in business Serbian women novelists