Marché Du Film
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The ''Marché du Film'' (), also called Cannes Film Market, is an annual
marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...
for films and one of the world's largest film markets. Established in 1959, it is held annually in conjunction with the
Cannes Film Festival The Cannes Film Festival (; ), until 2003 called the International Film Festival ('), is the most prestigious film festival in the world. Held in Cannes, France, it previews new films of all genres, including documentaries, from all around ...
. In the 2020s, more than 12,500 film industry professionals annually present around 4,000 films and projects at ''Marché du Film'', generating multi-million dollar deals and a total turnover of between $600,000 and $1 billion. Its main purpose is to bring together the different players from the audiovisual industry to make connections and discuss business opportunities such as collaborations and co-productions, financing, and distribution.


History


20th century

Before the Marché du Film was created, film production companies rented the
Antibes Antibes (, , ; ) is a seaside city in the Alpes-Maritimes Departments of France, department in Southeastern France. It is located on the French Riviera between Cannes and Nice; its cape, the Cap d'Antibes, along with Cap Ferrat in Saint-Jean-Ca ...
cinema rooms to show their films, while producers and professionals discussed business in hotels and apartments they had rented during the
Cannes Film Festival The Cannes Film Festival (; ), until 2003 called the International Film Festival ('), is the most prestigious film festival in the world. Held in Cannes, France, it previews new films of all genres, including documentaries, from all around ...
. As early as in 1950, Robert Favre Le Bret, Executive Director of the Festival de Cannes, suggested including a film market in the Festival de Cannes, but his idea was rejected because the festival committee stressed out artistic significance and values of the Cannes festival and didn’t want to clutter it with commerce. For a whole decade, le Festival de la rue d'Antibes ran in parallel with the Cannes Film Festival, sometimes coinciding with important events. Seeing the success of the film market, the Cannes Film Festival Committee finally agreed to include it in its programme. In 1959, by two members of the Chambre Syndicale des Producteurs de Film Français (lit. "Trade Union Chamber of French Film Producers"), Émile Natan and Bertrand Bagge, with the patronage of
André Malraux Georges André Malraux ( ; ; 3 November 1901 – 23 November 1976) was a French novelist, art theorist, and minister of cultural affairs. Malraux's novel ''La Condition Humaine'' (''Man's Fate'') (1933) won the Prix Goncourt. He was appointed ...
and Robert Le Bret, the ''Marché du Film'' was officially established. In 1980, L'Association du Festival ("the festival association") decided to establish the Secrétariat Général du Marché du Film ("General Secretariat of the film market"), with Michel Bonnet and Marcel Lathière in charge. They started to slowly set up the Marché du Film by introducing fares for films subscriptions and booth rentals. Up until the mid-1990s, however, most of the deals and meetings took place in the hotels and rented apartments where festival guests stayed. Marché du Film was shown in the basement of the
Palais des Festivals et des Congrès The Palais des Festivals et des Congrès (''Palace of Festivals and Conferences'') is a convention centre in Cannes, France. It is the primary venue for the annual Cannes Film Festival, the Cannes Lions International Festival of Creativity, MIP ...
. In 1994, when Tarantino's
Pulp Fiction ''Pulp Fiction'' is a 1994 American independent crime film written and directed by Quentin Tarantino from a story he conceived with Roger Avary.See, e.g., King (2002), pp. 185–7; ; It tells four intertwining tales of crime and violence ...
grossed over $200 million at the worldwide box office, a sum never before seen in
Independent Film An independent film, independent movie, indie film, or indie movie is a feature film or short film that is film production, produced outside the Major film studios, major film studio system in addition to being produced and distributed by independ ...
, the business community saw a monetary opportunity in independent cinema. In 1995, ''Marché du Film'' was headed by Jérôme Paillard, a former professional oboist, sound engineer, and finance director of the Erato Disques label. It was his initiative to move the events of the Film Market to the pavilions on La Croisette and to extend the range of films on show beyond those on the main programme at Cannes. It was also Payard's idea to publish a guide to the film market with photos of all the participants (this guide has been nicknamed "the bible" by ''Marché du Film'' regulars). The number of market participants in 1995 was over two thousand. In 1998, they launched Cannesmarket.com, a B2B-platform for members of the film industry, which by 2003 had grown into Cinando. By 2000, the number of participants had doubled, and by 2005 there were more than 8,000.


21st century


2010s

In 2012, more than half of the screenings were in European countries, with a total of 4,000 films sold at the Marché du Film that year, half of which were fully completed. Modern ''Marché du Film'' is a flagship event for the global film industry, with a multi-million pound budget and no fewer than 12,000 participants, 3,200 producers, 1,200 agents and 800 festival managers. Over 400 pavilions, collectively known as the International Village, stretch along La Croisette, and some are also spread across new locations on the Riviera. It includes the largest database with industry contact details, project lists and event schedules. Although generally there is no public disclosure of sums and a significant number of agreements take place behind the scenes, Jérôme Payard estimates the total volume of deals made during the film market to be in the range of US$600 million to US$1 billion. In 2016, 11,900 participants registered for the film market, with China almost catching up with the US and France and the UK in terms of the percentage of attendees. A total of 1,426 screenings of 985 feature films took place and 1,050 additional projects were presented. One of the biggest deals of the year was
STX Entertainment STX Entertainment is an American independent entertainment and media company. Founded in March 2014 by film producer Robert Simonds and TPG Growth managing partner Bill McGlashan, the studio produces film, television, and digital media projec ...
's purchase of
Martin Scorsese Martin Charles Scorsese ( , ; born November17, 1942) is an American filmmaker. One of the major figures of the New Hollywood era, he has received List of awards and nominations received by Martin Scorsese, many accolades, including an Academ ...
's The Irishman for $50 million. A total of 3,420 films were marketed, with 1,600 European and 830 American. Participants noted an increasing trend in the number of deals for films that are at a very early stage of completion: projects with a finished script, an approved director and actors and little footage are being sold. In addition, the market segment formerly occupied by DVD and pay-TV has virtually disappeared.


2020s

Due to the
quarantine A quarantine is a restriction on the movement of people, animals, and goods which is intended to prevent the spread of disease or pests. It is often used in connection to disease and illness, preventing the movement of those who may have bee ...
imposed as a result of the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, Marché du Film 2020 ran online via a
video-on-demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...
platform partnership between Cinando and Shift72. More than 150 events were held, with 250 participants presenting their virtual stands. In 2021, one of the biggest deals was STX's $75m purchase of global distribution rights to Gerard Butler's ''Greenland'' sequel. In 2022, Jérôme Paillard introduced his successor as director of the Marché du Film, Guillaume Esmiol, former head of innovation at TF1 Group and marketing director at start-up Wefound. Paillard and Esmiol co-directed the Marché du Film 2022; in December of the same year Paillard retired. Also in 2022, "Ukraine in Focus" program was launched, while key initiatives like Goes to Cannes, Cannes Docs Showcase, and Producers Network were dedicated to Ukrainian projects. The Marché du Film had a strong focus on
Indian cinema The cinema of India, consisting of motion pictures made by the Indian film industry, has had a large effect on world cinema since the second half of the 20th century. Indian cinema is made up of various film industries, each focused on p ...
. The total number of participants in 2022 was 12,000, with another 13 joining the event online, but in general there has been a decline in comparison to the pre-COVID days. Guillaume Esmiol became the new director of the Film Market in 2023, with Jérôme Paillard stepping down after 27 years in charge. A new motto was created for the event: "the heart of the film industry". The beach at Palace of Festivals and Congresses became a plaza dedicated to new film trends: VR,
streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
, and
machine learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...
. On the ground floor of the palace, a Producers' Club was opened. The 2023 film market attracted an even greater number of participants, with at least 13,000 coming to Cannes. The biggest deal announced was
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
's purchase of North American distribution rights to
Todd Haynes Todd Haynes (; born January 2, 1961) is an American film director, screenwriter, and producer. His films span four decades with themes examining the personalities of well-known musicians, dysfunctional and dystopian societies, and blurred gender ...
' drama '' May December''.


Industry programs

A number of programs are provided during the Marché du Film for the benefit of producers, directors, festival programmers, sales agents, and other film industry professionals: ;Cannes XR Cannes XR is a program dedicated to immersive technologies and entertainment. ;Cannes Docs Cannes Docs is dedicated to documentaries. It is also a B2B platform designed to connect professionals to other documentary professionals, promote festival, company or organization, expand network and develop projects. ;Cannes Next Cannes Next is dedicated to innovative technologies in moviemaking. ;Animation Day The ''Marché du Film'' has partnered with the Annecy Festival for Animation Day: a program, dedicated to animated films. ;Goes to Cannes Goes to Cannes spotlights work-in-progress projects looking for sales agents, distributors or festival selection. ;Frontières Organised by the Fantasia International Film Festival in partnership with the ''Marché du Film'' – Festival de Cannes, ''Frontières'' is an international co-production market and networking platform specifically focused on genre film financing and co-production between Europe and North America. ;Producers Network Launched 15 years ago, the Producers Network hosts producers from all around the world for a series of meetings and unique events specifically designed to create opportunities to build peer networks and get international co-production projects off the ground. ;impACT impACT is a joint initiative of
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
and the ''Marché du Film'', launched to promote ethics, inclusion, representation and social responsibility in cinema industry.


References


Sources

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External links

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Cannes Film Festival
{{DEFAULTSORT:Marche Du Film Cannes Film Festival Film markets 1959 establishments in France