ManiaTV is a

digital Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...

television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...

that produces, packages and distributes premium

live Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film * ''Live'' (2023 film), a Malayalam-language film *'' Live: Phát Trực Tiếp'', a Vietnamese-langua ...

celebrity Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...

TV shows for the 13-34 youth/young adult market. According to

comScore Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. History Comscore was founded in July 1999 in Resto ...

, ManiaTV reaches over 10 million viewers each month. It was founded by Drew Massey.

History

ManiaTV Network launched in 2004 as the world's first Internet television network. In early 2008, ManiaTV moved to

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, from its original base of operations in

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

. The move was to place the company closer to the talent and partnerships in the

entertainment industry Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

. The new home included a production house with

sound stage A sound stage (also written soundstage) is a large, soundproof structure, building or room with large doors and high ceilings, used for the production of theatrical film-making and television productions, usually located on a secured movie or te ...

, allowing many of the shows to be filmed

in-house Outsourcing is a business practice in which companies use external providers to carry out business processes that would otherwise be handled internally. Outsourcing sometimes involves transferring employees and assets from one firm to another. ...

. The company has worked with every major

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

delivering

branded entertainment Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image ...

before the term branded entertainment existed. Nearly 100 different advertisers have worked with ManiaTV. In March 2009, the company was unable to renegotiate a credit facility with Comerica. On July 10, 2009, the ''

New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' announced that the founder of ManiaTV, Drew Massey, who had retired to

Chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

two years earlier, had raised additional money to buy out the company and relaunch with a focus exclusively on celebrity TV shows. TV veteran

Warren Littlefield Warren W. Littlefield (born May 11, 1952) is an American television executive. Born in Montclair, New Jersey, Littlefield attended Montclair High School and graduated from Hobart and William Smith Colleges in Geneva, New York, where he was awar ...

joined the new company board.

Programming

ManiaTV's youth programming slate has included celebrities,

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

action sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extre ...

gaming Gaming may refer to: Games and sports The act of playing games, as in: * Legalized gambling, playing games of chance for money, often referred to in law as "gaming" * Playing a role-playing game, in which players assume fictional roles * Playing ...

and

comedy Comedy is a genre of dramatic works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. Origins Comedy originated in ancient Greec ...

. Shows include ''

Tom Green Live! ''Tom Green's House Tonight'' (formerly known as ''Tom Green Live!'') is a talk show hosted by Tom Green. In addition to its primary Internet broadcast on ''TomGreen.com'', the show has been syndicated on television stations throughout North ...

'' and ''Dave Navarro's Spread TV'', ''Dave Navarro's Dr. Dave'', ''Dave Navarro's Relative Reality'', ''Gastineau Girls' G-Spot TV'', ''The Chuck Norris Show'', ''Stage 5 Live Concerts'', ''The Arcade'', ''Laugh of the Day with the National Lampoon's Lemmings'', ''Top 5'', ''Gameology'', ''Grudge Match'', ''Video Game Report'', ''War Room'', ''All Access'', ''At the Show'', ''Sam's Circle'', ''Truth in Music'', ''Comedy Roadtrip'', ''Hollywood Junket Queen'', ''Jonah Ray's Barbequay'' and ''Laugh of the Day''. Founder Drew Massey has announced that several new celebrity-hosted TV shows will launch in the 2009/2010

television season A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming platfo ...

References

USA Today Article

StreamingMedia.com Article

External links

{{DEFAULTSORT:Maniatv! Internet television channels Television channels and stations established in 2004