Malorie Urbanovitch (born 1987) is a Canadian fashion designer from

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known for her ethically conscious clothing, a pared-down aesthetic and utilitarian designs. In 2017, ''

The Globe and Mail ''The Globe and Mail'' is a Newspapers in Canada, Canadian newspaper printed in five cities in Western Canada, western and central Canada. With a weekly readership of more than 6 million in 2024, it is Canada's most widely read newspaper on week ...

'' called her one of Canada's top new designers.

Education

Urbanovitch graduated in film studies from the

University of Alberta The University of Alberta (also known as U of A or UAlberta, ) is a public research university located in Edmonton, Alberta, Canada. It was founded in 1908 by Alexander Cameron Rutherford, the first premier of Alberta, and Henry Marshall Tory, t ...

. While at school, she made clothes on the side for fun. After participating in a local runway show on a whim, she was prompted to take fashion more seriously. At her second show in

Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...

, she won an award which led to her first collection being presented in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Career

Urbanovitch launched her namesake clothing line in 2012 which included knitted sweaters, hand painted pieces and 3D printed accessories. Since then, she has presented her collections several times at

World MasterCard Fashion Week Toronto Fashion Week (TFW), held in February (for fall/winter collections) and September (for spring/summer collections) of each year, is a semi-annual event celebrating fashion, arts and culture where Canadian and international fashion collecti ...

, where she won the Mercedes-Benz Start Up award in 2013. In 2015, she was nominated for an emerging designer prize at the

Canadian Arts and Fashion Awards The Canadian Arts & Fashion Awards (CAFA) are an annual award ceremony to recognize and celebrate outstanding achievement and emerging talent in Canadian fashion. The awards were established to encourage the economic development of the Canadian fa ...

. Her 2016 collection was described as "... one of her best as she brought vintage inspired looks with contemporary cuts to the runway using a northern winter inspired color palette mixed in with the chic allure of 1980s Industrialism." Urbanovitch regularly works as a stylist at the Fashion with Compassion fund raising event, where she approached buyers from

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about stocking her line. Since 2015, her clothing can be found at the Canadian department store. Concerned about animal rights, Urbanovitch chose ethnically sourced angora from Nova Scotia for her 2014 collection, as opposed to China where the rabbits are mistreated. Being a feminist, she has selected non-conventional models for her runway shows and also aims to make clothing that is utilitarian, thereby comfortable for women to wear.

References

External links

Official website
{{DEFAULTSORT:Urbanovitch, Malorie 1988 births Living people Canadian fashion designers Canadian women fashion designers People from Edmonton