Magic Quadrant (MQ) is a series of
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
reports published by
IT consulting firm
It or IT may refer to:
* It (pronoun), in English
* Information technology
Arts and media Film and television
* ''It'' (1927 film), a film starring Clara Bow
* ''It! The Terror from Beyond Space'', a 1958 science fiction film
* ''It!'' (1967 ...
Gartner
Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...
that rely on proprietary
qualitative
Qualitative descriptions or distinctions are based on some quality or characteristic rather than on some quantity or measured value.
Qualitative may also refer to:
*Qualitative property, a property that can be observed but not measured numericall ...
data analysis
Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, en ...
methods to demonstrate market trends, such as direction, maturity and participants.
[
] Their analyses are conducted for several specific technology industries and are updated every 1–2 years: once an updated report has been published its predecessor is "retired".
Rating
Gartner rates vendors upon two criteria: ''completeness of
vision
Vision, Visions, or The Vision may refer to:
Perception Optical perception
* Visual perception, the sense of sight
* Visual system, the physical mechanism of eyesight
* Computer vision, a field dealing with how computers can be made to gain und ...
''
and ''ability to execute''.
[
]
; Completeness of Vision
: Reflects the vendor’s innovation, and whether the vendor drives or follows the market.
; Ability to Execute
: Summarizes factors such as the vendor’s financial viability, market responsiveness, product development, sales channels and customer base.
These component scores lead to a vendor position in one of four quadrants:
; Leaders
: Vendors in the Leaders quadrant have the highest composite scores for their Completeness of Vision and Ability to Execute. A vendor in the Leaders quadrant has the market share, credibility, and marketing & sales capabilities needed to drive the acce