The
MTV Video Music Award
The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
for Breakthrough Video was first awarded in 1988, replacing the award for
Most Experimental Video. Along with Best Direction in a Video, this award was considered to be one of the most important professional categories at the VMAs, as every once in a while it was even presented during the main show (unlike most technical awards which were presented during the pre-show).
The award for Breakthrough Video was given out every year from 1988 to 2005, after which it was retired. In 2009, however, MTV decided to bring back this category and continued to present it until 2010, after which it was retired again.
R.E.M.
R.E.M. was an American alternative rock band formed in Athens, Georgia, in 1980 by drummer Bill Berry, guitarist Peter Buck, bassist Mike Mills, and lead vocalist Michael Stipe, who were students at the University of Georgia. One of the fir ...
and
Fatboy Slim
Norman Quentin Cook (born Quentin Leo Cook, 31 July 1963), also known as Fatboy Slim, is an English musician and DJ who helped popularise the big beat genre in the 1990s. His music makes extensive use of Sampling (music), samples from eclectic ...
are the two biggest winners of this award, as they each have won it twice.
Art of Noise
Art of Noise (also the Art of Noise) were a British avant-garde synth-rock group formed in early 1983 by engineer/producer Gary Langan and programmer J. J. Jeczalik, along with keyboardist/arranger Anne Dudley, producer Trevor Horn, and ...
, meanwhile, is the only artist or group to have won this award under its two incarnations: Most Experimental Video in 1985 and Breakthrough Video in 1989.
Recipients
1980s
1990s
2000s
2010s
Notes
References
{{DEFAULTSORT:Mtv Video Music Award - Breakthrough Video
MTV Video Music Awards
Awards established in 1988
Awards disestablished in 2010