MTV is an Indian
pay television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of the
original American network and is owned by
JioStar, under a license agreement with
Paramount Networks EMEAA. Most of the programming on the channel is produced in
Hindi
Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
. MTV India has its headquarters in
Vile Parle in
Mumbai
Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
.
Related channels
In 2014,
Viacom 18 launched ''Pepsi MTV Indies'', an
indie music and subculture channel in partnership with
Pepsi Co.
In 2016, MTV Indies was replaced by
MTV Beats, a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting reality series.
VH1 India
VH1 was an Indian pay television music television, music television channel and pop culture channel. It was launched in 2005 as a result of a joint venture between MTV India and Zee-Turner, based on the VH1, American channel of the same name. It ...
airs the international productions of MTV instead of airing them on MTV India, along with international music.
Programming
MTV has
numerous programs, including
MTV Splitsvilla,
MTV Dark Scroll,
MTV Hustle and
Brave Combat Federation.
VJs
Former
*
Amrita Arora
*
Anusha Dandekar
*
Ayushmann Khurrana
*
Gaelyn Mendonca
*
Bani J
*
Baseer Ali
* Benafsha Soonwalla
*
Cyrus Broacha
*
Cyrus Sahukar
* Deepti Gujral
*José Covaco
*
Malaika Arora
*
Maria Goretti
*
Mia Uyeda
*
Mini Mathur
*
Nafisa Joseph
*
Nikhil Chinapa
*
Raageshwari Loomba
*Ramona Arena
*
Rannvijay Singh
*
Rhea Chakraborty
*
Shenaz Treasury
* Siddharth Bhardwaj
*
Soniya Mehra
*
Sophie Choudry
* Sunanda Wong
Awards
* Fully Faltoo Film Awards
* Lycra MTV Style Awards
*
MTV Immies
The MTV Immies are held every year with an aim to award the best talents in the Indian music industry. In 2005 The Immies supported relief for the quake victims of India and Pakistan. Also, proceeds from donor passes were given to the Prime M ...
* MTV VMAs
* MTV Hustle
*
MTV Youth Icon of the Year
MTV Fully Faltoo Films
A series of spoof films under the banner of ''MTV Fully Faltoo Films'' were produced by MTV. The first film
Ghoom, a spoof of the 2004 film
Dhoom was released theatrically on 2 June 2006. Three more spoof films "Jadoo Ek Bar" (
Jodhaa Akbar), "Bechaare Zameen Par" (
Taare Zameen Par) and "Cheque De India" (
Chak De! India) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.
References
External links
*
{{DEFAULTSORT:MTV India
Television stations in Mumbai
MTV channels
MTV_Beats
Television channels and stations established in 1996
Viacom 18
1996 establishments in Maharashtra