MLMA (acronym for Me Love Me A Lot) is a pseudonymous

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

n-born artist, rapper, and fashion designer. She is known for surreal, sometimes grotesque imagery in a variety of artistic media.

Career

MLMA began her artistic career after quitting a design job with MIXXMIX in 2014. Her initial plans were to develop an independent line of socks, owing to a belief that most fashionable socks were either of poor quality or poor design. She began to distribute many of her artistic creations via

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

, often using simple art supplies sourced from

dollar store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sells th ...

s. In 2017, MLMA went viral on Instagram after starting the "wavy brows" trend, a style imitated by Instagram

influencers A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

and a

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

filter. In music, MLMA is known for songs which, "while rooted in

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

, borrow heavily from

K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...

and

electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...

." Her October 2018 single "Sweetie" was reviewed positively by ''Paper'' magazine as "brimming over with disaffected nonchalance... in a laconic, half-rapped tone." In May 2020, MLMA released a new single, "You Can't Kill Me I'm Alive." She has been described as being part of the

SoundCloud rap SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one ...

movement. MLMA is a lead designer at Korean

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk fashion, punk, Skateboarding#Culture, skateboarding, 1980s no ...

label Skoot (sometimes stylized SKØØT), of which she is also a co-founder. Her involvement with Skoot began after attracting attention at a solo art show in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. Many promotional images for the brand were taken from house parties, with the clothes modeled by MLMA's personal friends. Skoot's sometimes eccentric style features original artwork by MLMA along with heavily

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

-inspired imagery, making reference to prominent franchises like ''

Neon Genesis Evangelion , also known as ''Evangelion'' or ''Eva'', is a Japanese mecha anime television series produced by Gainax and Tatsunoko Production, and directed by Hideaki Anno. It was broadcast on TV Tokyo and its affiliates from October 1995 to March 1 ...

''.

Billie Eilish Billie Eilish Pirate Baird O'Connell ( ; born December 18, 2001) is an American singer-songwriter and musician. She first gained public attention in 2015 with her debut single "Ocean Eyes (song), Ocean Eyes", written and produced by her broth ...

was an early supporter of the brand, wearing Skoot apparel in her

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

for the song " Therefore I Am" and also during her performance at the

American Music Awards of 2020 The 48th Annual American Music Awards were held on November 22, 2020, at the Peacock Theater, Microsoft Theater in Los Angeles, recognizing the most popular artists and albums of 2020. Nominees were officially announced live on October 26, 2020, ...

. Since then, artists and groups who have worn Skoot include

Rico Nasty Maria-Cecilia Simone Kelly (born May 7, 1997), known professionally as Rico Nasty, is an American rapper from Prince George's County, Maryland. She began Self-publishing, self-releasing while in high school, and had released five solo mixtapes by ...

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

Rosalía Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...

Blackpink Blackpink (, stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment. The group is composed of four members: Jisoo, Jennie (singer), Jennie, Rosé (singer), Rosé, and Lisa (rapper), Lisa. Regarded by ...

Grimes Claire Elise Boucher (; born March 17, 1988), known professionally as Grimes, is a Canadian musician, singer, songwriter, and record producer. Her lyrics often touch on science fiction and feminist themes. The visuals in her videos are elabora ...

, and

Jackson Wang Jackson Wang ( zh, t=王嘉爾, s=王嘉尔; born Wang Ka-yee; 28 March 1994) is a Hong Kong rapper, singer, and songwriter. After a career as a competitive fencer, he joined the South Korean boy band Got7, which debuted under JYP Entertainm ...

. MLMA has appeared at

haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...

events, often with an absurdist or whimsical style. She walked a show at

Paris Fashion Week Paris Fashion Week (, commonly ) is a series of designer presentations held semi-annually in Paris, France, with spring/summer and autumn/winter events held each year. Dates are determined by the Fédération de la Haute Couture et de la Mode. Pa ...

2018 holding a replica of her own head. In 2020, MLMA was the public face of the "KFC Crocs" campaign, a promotional collaboration between

KFC KFC Corporation, doing business as KFC (an abbreviation of Kentucky Fried Chicken), is an American fast food restaurant chain specializing in fried chicken and chicken sandwiches. Headquartered in Louisville, Kentucky, it is the world's se ...

and

Crocs Crocs, Inc. is an American footwear company based in Broomfield, Colorado. It manufactures and markets the Crocs brand of foam footwear. Crocs, Inc. terms these "clogs," but they do not contain wood like traditional clogs. History 2002–20 ...

. MLMA appeared in a commercial promoting the shoes and personally modeled a platform version of the KFC Crocs at

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...

. The shoes were distributed to celebrities like

Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...

before becoming available for sale to the general public.

Personal life

MLMA was raised in a working-class neighborhood of

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

. She spends about half her time in

, where she has family. In August 2020, MLMA posted several photographs of

Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, record producer, and actor. His music blends various genres including hip-hop, Pop music, pop, Contemporary R&B, R&B, Tra ...

to her Instagram account, causing hip-hop news outlets to speculate about the possibility of a romantic attachment between the two.

References

External links

Instagram profile
{{Authority control Living people South Korean women fashion designers Canadian women fashion designers Canadian fashion designers 21st-century Canadian rappers Canadian women rappers South Korean women rappers Canadian women artists South Korean women artists Pseudonymous artists Year of birth missing (living people) 21st-century women rappers 21st-century South Korean rappers