Løren (musician)

Lee Seung-joo (), better known by his stage name Loren (, stylized as LØREN), is a South Korean singer-songwriter and producer under The Black Label, and releases music through his own indie label Fire Exit Records. He debuted as a singer on November 13, 2020, with his heavy rock track "Empty Trash". He is credited as a arranger on G-Dragon's 2017 song, " 개소리 (Bullshit)", and as a lyricist on Blackpink's songs " Pretty Savage", " You Never Know", and "Lovesick Girls."

Early life and education

Loren was born to South Korean parents. His father is Lee Hae-jin, Naver's founder and Global Investment Officer (GIO), and his mother is Lee Young-rin. He also has one sister, Lee Yeon-joo. When Loren was around 5th grade, he moved to Singapore and studied at the Singapore American School.

Career

2015–2017: Career begins and contract with The Black Label

Between the age of 19 and 20, Lee's main goal was to make rap and dubstep beats. He would send the music he made to people he thought might listen to his work, including The Black Label. They offered Lee the chance to work with them and practice as a producer in 2017. Lee soon went on to Seoul's nightclub scene to hone his skills as an EDM producer and DJ under the name of DJ Boid. Through this work, Lee got the chance to work with one of the best-selling and well-known artists in Korea, G-Dragon. From this connection, Lee obtained a producer credit, under the name Cawlr, on one of GD's hits, " Bullshit (개소리)".

Lee also worked as a model, posing for ''W'' Korea and for the brand of Korean designer Choi Moo-yul, Vlad Vladis. In October 2017, a celebrity launch party hosted by Italian fashion house Fendi called "F is for.." celebrated Taeyang's collection with the brand in Hong Kong. Lee was one of the DJs at the event, alongside other well-known DJs in the Asian music scene.

2018–2022: Work with Blackpink, solo debut and first fashion appearances

In 2020, Lee participated in Blackpink's The Album; he is credited as a co-lyricist on three of the eight tracks - " Pretty Savage", " You Never Know", and "Lovesick Girls". Lee also had a cameo appearance in the music video for "Lovesick Girls". Before participating in the music video, Lee featured in two studio live streams with Rosé as a guitarist. Additionally, Rosé, on her 25th birthday, surprised her fans by uploading on her personal Youtube channel three covers of songs by Coldplay, Neck Deep and Oasis. The Black Label states that he isn't a singer under the company and that his company is separate from the label.

Lee said the meaning of his name comes from one of the tattoos on his chest, "LØNER". The word is formed by changing the positions of R and N. Lee's fandom is called Løners, inspired by the same tattoo.

Lee made his debut on November 13, 2020, with the release of "Empty Trash". The song is influenced by early 2000s rock bands with heavier rock sounds. Lee released his second single, "Need (ooo-eee)", on July 21, 2021. It is a post-grunge, melancholy punk pop song, with lyrics which recalls the summers of his childhood. In November 2021, he released his third song, "All My Friends Are Turning Blue". This song marks the first time Lee played with a band.

Fashion magazine Dazed Korea put Lee on the cover of its 2022 March issue with Rosé. Eight covers were published, all with Rosé and Lee wearing Yves Saint Laurent's fresh collection. Lee was also spotted at the Paris Fashion Week in March 2022 at Yves Saint Laurent's fashion show by Anthony Vaccarello. In April of the same year, he uploaded on Instagram a photo of him alongside the logo of the fashion brand, Saint Laurent, announcing Lee as a model and representative of Saint Laurent's 2022 Eyewear Campaign. Lee was the first male solo artist from Korea chosen by the brand as their model.

2023–present: Release of first album

In March 2023, alongside the announcement of his debut EP ''Put Up a Fight'', Lee signed to the recording label 88rising, through which he would release his project in partnership with The Black Label. ''NME'' regarded his album as "a collection of defiant alternative rock anthems, soaring guitar riffs inspiring the kind of adrenaline that comes with a battle for survival."

Lee shared that the five songs on the album were the ones he felt most dear about as they pushed his musical boundaries. ''Put Up a Fight'' allowed him to express the frustration from the public eye and how quickly people have an opinion about somebody just because someone else says so, and also about the self-doubt he faced while writing the album.

After a successful showcase at SXSW, Løren performed as part of Coachella's 2023 line-up, marking his first appearance there.

In 2024, he released the single "Gasoline" in cooperation with 88rising's group 1999 Write The Future.

Influences

Lee states that his music is mainly influenced by the style of the 90s and 2000s. The songwriters and performers he most admires are Julian Casablancas, Jack White, Damon Albarn, Liam Gallagher, Kurt Cobain, and Pete Doherty. In an interview with ''NME'', he talked about how music helped him throughout his teenage years, as the message of freedom of speech and opinions charmed him. At that time, he recalls, artists like Paramore, Muse and Vampire Weekend had sparked his love as well.

Discography

Extended plays

Singles

Composition credits

All song credits are adapted from the Korea Music Copyright Association's database unless stated otherwise.

Videography

Music videos

References

{{DEFAULTSORT:Loren
Living people
1995 births
South Korean male singer-songwriters
South Korean pop rock singers
South Korean rock guitarists
South Korean record producers
South Korean male models
English-language singers from South Korea
South Korean expatriates in Singapore
South Korean expatriates in Japan
The Black Label artists