Löfbergs, officially Löfbergs Lila AB, is a coffee roastery in

Karlstad Karlstad (, ) is the 20th-largest city in Sweden, the seat of Karlstad Municipality, the capital of Värmland County, and the largest city in the province Värmland in Sweden. The city proper had 67,122 inhabitants in 2020 with 97,233 inhabitan ...

, Sweden. It was founded in 1906 by the three brothers Josef, Anders and John Löfberg. Löfbergs is the second-largest coffee brand in the Swedish market, with a 24.5% market share in 2023. Löfbergs is today one of the largest coffee roasteries in the

Nordic countries The Nordic countries (also known as the Nordics or ''Norden''; ) are a geographical and cultural region in Northern Europe, as well as the Arctic Ocean, Arctic and Atlantic Ocean, North Atlantic oceans. It includes the sovereign states of Denm ...

. The company is still family-owned and is now in the third and fourth generation. The main office and one of the roasteries are located in Karlstad. They own 50% of Peter Larsens Kaffe in Viborg, Denmark. Löfbergs also owns Kobbs tea. The company has 200 employees. By 1999 the company had a 20% market share in Sweden. In recent years Löfbergs have strengthened their position in the market, with an emphasis on social responsibility and working for a better environment. Löfbergs is one of Europe's largest importers of organic and

fair trade coffee Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greate ...

, as well as being Sweden's major supplier of coffee to restaurants, cafés and companies. Löfbergs sponsors the ice hockey team

Färjestad BK Färjestad Bollklubb (; abbreviated as FBK) is a Swedish professional ice hockey team based in Karlstad. Färjestad has had 21 Swedish Championship final appearances, winning ten times since the Swedish Hockey League (SHL; formerly Elitserie ...

as well as

Löfbergs Arena Löfbergs Arena is an arena located in Karlstad, Sweden, situated just above the river delta of Klarälven. It is primarily used for ice hockey, and is the home arena of Färjestad BK. It opened in 2001 following a complete overhaul and major e ...

. For many years, Färjestad's team colours were the same purple and yellow as Löfbergs's colours, but that was changed for the 2006–07 season. In August 2012, the roastery dropped () from its brand to become Löfbergs. Löfbergs operates a coffee bar called in their hometown of

. The company previously operated a café on Kungsgatan in central

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

, which opened in 2015; however, the location closed in January 2022.

References

External links

Löfbergs official website

References

External links

See also