Lori Fena
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Lori Fena is an American internet activist, entrepreneur, and author, best known as the former director of the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties. It provides funds for legal defense in court, ...
from 1995 to 1998 and author of "The Hundredth Window". Fena is currently the co-founder and VP of Business Development for Personal Digital Spaces and Founder and executive director of the Sustainable Information Economy.


Business

Fena has a BSc in business information systems from
California State University, Los Angeles California State University, Los Angeles (Cal State LA) is a public research university in Los Angeles, California, United States. It is part of the California State University system. Cal State LA offers 142 bachelor's degree programs, 122 m ...
. She worked in interactive video at a Pasadena engineering company, and managed the third-party software licensing business of
Convergent Technologies Convergent Technologies, Inc., was an American computer company formed by a small group of people who left Intel Corporation and Xerox PARC in 1979. Among the founders were CEO Allen Michels, VP Engineering Bob Garrow, head of marketing Kal Hubl ...
(now Unisys). She launched Fena & Bates, an
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
consulting firm, in 1990 with Amy Bates when they both left Convergent. In 1993, she co-founded the Technology Board of Trade with Bates, which was an exchange for technology, including software, patents, and licenses. Fena sold the company to
Corporate Software A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of st ...
, which later became Stream International. Fena was VP of business development at Corporate Software/Stream, and continued as an investor with her husband Edward Zyszkowski, Joe Rizzi, and Thampy Thomas.


Electronic Frontier Foundation

In September 1995, Fena was recruited to the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties. It provides funds for legal defense in court, ...
(EFF) by
Esther Dyson Esther Dyson (born 14 July 1951) is a Swiss-born American investor, journalist, author, commentator and philanthropist. She is the executive founder of Wellville, a nonprofit project focused on improving equitable wellbeing. Dyson is also an ang ...
and John Gilmore to revitalize the activist organization and move its headquarters to
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
. Fena was executive director until January 1998, when she stepped down to return to private consultancy and was succeeded by Barry Steinhardt of the ACLU. She was EFF chairman from January 1998 – 2000. Fena launched the Silver Anvil Award-winning online grassroots Blue Ribbon Campaign for free speech, and founded and spun out
TRUSTe TrustArc Inc. (formerly TRUSTe) is a privacy compliance technology company based in Walnut Creek, California. The company provides software and services to help corporations update their privacy management processes so they comply with government ...
.org, a non-profit web-seal organization that created and enforced the industry standard and EU safe harbor for online personal information. Fena served as founder and chairman of TRUSTe.org from 1997 to 2002. She remained as Chairman Emeritus until the organization's assets were converted by the staff and board to a for-profit corporation in 2008. Fena was featured on CBS
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who distinguished it from other news programs by using a unique style o ...
and testified to congressional committees on privacy and intellectual property.


Later work

In 2000 she became a member of
Doubleclick DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primaril ...
's
consumer privacy Consumer privacy is information privacy as it relates to the consumers of products and services. A variety of social, legal and political issues arise from the interaction of the public's potential expectation of privacy and the collection and d ...
advisory board. Tara Lemmey said that "Lori strongly believes that it's important in every way possible to encourage businesses to do the most right thing in terms of consumer privacy and socially responsible business." She was also a partner in Exprise Investments. In 2003, Fena headed the
Aspen Institute The Aspen Institute is an international nonprofit organization founded in 1949 as the Aspen Institute for Humanistic Studies. It is headquartered in Washington, D.C., but also has a campus in Aspen, Colorado, its original home. Its stated miss ...
's Internet Policy Project on the Accountable Net. Fena served on the Board of Trustees of
Norfolk Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...
Library. Fena authored reports and provided expert testimony in the landmark Federal Court
Lanham Act The Lanham (Trademark) Act (, codified at et seq. () is the primary federal statute governing trademark law in the United States. The Lanham Act establishes a national system of trademark registration and grants owners of federally registe ...
case regarding deceptive advertising and online notice and consent mechanisms used in the collection and resale of college-bound students' personal information which was provided for admissions and financial aid. Currently, Fena is the co-founder and Head of Business Development for Personal Digital Spaces, a cloud-based, blockchain-provenanced application services platform that provides real-time data management and monetization services.


Book

Fena, Lori & Jennings, Charles. ''The Hundredth Window: Protecting Your Privacy and Security in the Age of the Internet'' (2000) Simon & Schuster Free Press. Jason Catlett of Junkbusters.com argued that "It's really not a pro-privacy book." Massive Attack's album 100th Window was named after the book.


Personal life

Fena is from Anchorage, Alaska. Her mother Nancy worked as a reservation agent with Wien Air Alaska, and her father James was in the USAF. She is married to Edward Zyszkowski, and has a daughter and son.


References


External links


Linkedin profile
{{DEFAULTSORT:Fena, Lori Living people 1961 births Writers from Anchorage, Alaska American information technology businesspeople Internet activists California State University, Los Angeles alumni