Loredana Zefi (; born 1 September 1995), also known mononymously as Loredana, is a Swiss-born Kosovo Albanian rapper. Her debut single, "", was a commercial success in Albania and German-speaking Europe, and received two gold certifications in Austria and Germany. In September 2018, Loredana signed with German subsidiary of

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...

and released the commercially successful single " Bonnie & Clyde" with husband

Mozzik Gramoz Aliu (; born 29 September 1995), known professionally as Mozzik, is a Kosovo-Albanian rapper and singer. Born and raised in Ferizaj, Aliu began to make music at an early age before pursuing a professional career as a rapper. He rose to s ...

. Her debut studio album, '' King Lori'', followed in September 2019 and reached the top three in the latter countries and Switzerland. It featured several successful singles, including "", "", "", as well as the rapper's first number-one single in Germany, "". Loredana released four subsequent number-one single's, "", "", "" and "", in 2020. Her second studio album, ''Medusa'' (2020), reached the top 20 in Austria, Germany and Switzerland, respectively. Following a brief hiatus, Loredana and Mozzik released their first collaborative album, ''No Rich Parents'', in 2021, which featured the number-one single "". She has received several awards and nominations, including the Bravo Otto Awards, MTV Europe Music Awards and

Swiss Music Awards The Swiss Music Awards (SMA) is Switzerland's largest award ceremony for music, and serves to promote the national music scene and showcase its cultural diversity. The event allows newcomers to introduce their music to a broader public, while also ...

Life and career

1995–2018: Early life and career beginnings

Loredana was born on 1 September 1995 into a Kosovo Albanian family from Ferizaj in the city of

Lucerne Lucerne ( , ; High Alemannic: ''Lozärn'') or Luzern ()Other languages: gsw, Lozärn, label= Lucerne German; it, Lucerna ; rm, Lucerna . is a city in central Switzerland, in the German-speaking portion of the country. Lucerne is the capital o ...

, Switzerland. Her family is of the Catholic faith. At the age of 18, she became interested in music and wrote songs for other artists along with German producer Macloud. In 2018, Loredana gained widespread attention as an

influencer An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

for her short

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

videos featuring dancing and lip-syncing content, as well as her relationship with Kosovo-Albanian rapper

. Her debut single, "", was subsequently released in June 2018. It was commercially successful in Albania and German-speaking Europe, and was certified gold in Austria and Germany. " Bonnie & Clyde" in collaboration with Mozzik was released as her second single in September 2018. The Albanian and German-language hip hop and R&B track was as commercially successful as its predecessor "Sonnenbrille". In the same year, she released her third single "

Milliondollar$mile "Milliondollar$mile" is a song by Swiss rapper Loredana. Composition and reception With a length of two minutes and 54 seconds, "Milliondollar$mile" was independently released as a single for digital download and streaming in various countr ...

", which saw a moderate success.

2019–present: ''King Lori'' and ''Medusa''

In 2019, Loredana collaborated a second time with her partner Mozzik on " Romeo & Juliet" peaking at number two in Germany. The two follow-up singles " Labyrinth" and "

Jetzt rufst du an "Jetzt rufst du an" () is a song recorded by Swiss-Albanian rapper Loredana released as the second single from her debut studio album, '' King Lori'' (2019). The song was written by the aforementioned rapper, and composed and produced by German p ...

", all entered the charts in Austria and Germany. The same year, Loredana released her seventh single " Eiskalt" featuring Mozzik, which achieved to be certified gold in Germany and Austria. The single marks the third time that both artists have collaborated musically on a recording. A month later, she released her debut studio album, '' King Lori'', featuring the commercially successful singles "

Genick "Genick" (; ) is a song recorded by Swiss-Albanian rapper Loredana released as the fifth single from her debut studio album, '' King Lori'' (2019). The song was written by the aforementioned rapper, and composed and produced by German producers Ma ...

", "

Mit dir "Mit dir" () is a song by Swiss rapper Loredana. A German-language song, it was written by the rapper herself, and composed and produced by German producers Macloud and Miksu. The official music video for the song was uploaded on 19 December 2 ...

" and the number-one single "

Kein Plan "Kein Plan" (; ) is a song recorded by Swiss rapper Loredana featuring German rapper Mero, released as the fourth single from her debut studio album '' King Lori'' (2019). The German-language rap song was written by the aforementioned rappers a ...

". In November 2019, she emerged as the winner of the Best Swiss Act at the

2019 MTV Europe Music Awards The 2019 MTV EMAs (also known as the MTV Europe Music Awards) was held at the FIBES Conference and Exhibition Centre in Seville, Spain, on 3 November 2019. The ceremony's host was Becky G. This was the fourth year, as well as the second consecuti ...

. In 2019, Loredana was the second most Googled personality in Switzerland. In January 2020, the number one single "

Kein Wort "Kein Wort" (; ) is a song recorded by German-Moroccan rapper Juju and Swiss-Albanian rapper Loredana featuring German producers Miksu and Macloud. It was composed and produced by the aforementioned producers together with German composers Krutsc ...

" was released in collaboration with German rapper Juju. In March 2020, she embarked on the King Lori Tour, which was later cancelled due to the

pandemic A pandemic () is an epidemic of an infectious disease that has spread across a large region, for instance multiple continents or worldwide, affecting a substantial number of individuals. A widespread endemic disease with a stable number of i ...

of the coronavirus disease 2019-20 (COVID-19) in China and its spread to other countries. The same month, she released her next number one singles " Angst" featuring English producer Rymez, and "

Du bist mein "Du bist mein" (; ) is a song by Swiss-Albanian rapper Loredana, German-Lebanese rapper Zuna and Dutch producer SRNO. It was released on 27 March 2020 through Groove Attack and Loredana. Commercially, the song peaked at number one in Germany, whe ...

" with German rapper Zuna.

Personal life

Loredana Zefi began a relationship with Kosovo-Albanian rapper Mozzik and married him in 2018. She gave birth to the couple's first daughter Hana on 18 December 2018 in Lucerne, Switzerland. The couple separated in October 2019. They were back together again in March 2021, working on a new music project.

Discography

*'' King Lori'' (2019) *''Medusa'' (2020) *''No Rich Parents'' (2021)

Tours

* 2020: King Lori Tour (cancelled due

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...

) * 2021: Loredana Tour (cancelled due COVID-19 pandemic)

Awards and nominations

References

{{DEFAULTSORT:Zefi, Loredana 1995 births 21st-century Swiss musicians Living people People from Lucerne Kosovan rappers Kosovan emigrants to Switzerland MTV Europe Music Award winners Sony Music Publishing artists People from Ferizaj