A logojet is an

airliner An airliner is a type of airplane for transporting passengers and air cargo. Such aircraft are most often operated by airlines. The modern and most common variant of the airliner is a long, tube shaped, and jet powered aircraft. The largest ...

with an

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

paint scheme or custom advertising

aircraft livery An aircraft livery is a set of comprehensive insignia comprising color, graphic, and typographical identifiers which operators (airlines, governments, air forces and occasionally private and corporate owners) apply to their aircraft. As aircraf ...

). Logojets, or logplanes used for advertising companies remain uncommon due to the time and cost of repainting an entire airliner. When accommodating advertisements, the aircraft's normal livery often disappears completely from the

fuselage The fuselage (; from the French language, French ''fuselé'' "spindle-shaped") is an aircraft's main body section. It holds Aircrew, crew, passengers, or cargo. In single-engine aircraft, it will usually contain an Aircraft engine, engine as wel ...

, leaving only the airline's logo painted, for example, on the engine's

cowling A cowling (or cowl) is the removable covering of a vehicle's engine, most often found on automobiles, motorcycles, airplanes, and on outboard boat motors. On airplanes, cowlings are used to reduce drag and to cool the engine. On boats, cowlings ...

. Logojets can also advertise sporting and cultural events. In such cases, the logo of the event is usually added to the fuselage without replacing the original livery.

Examples

An example of a sports logojet is

Lufthansa Deutsche Lufthansa AG (), trading as the Lufthansa Group, is a German aviation group. Its major and founding subsidiary airline Lufthansa German Airlines, branded as Lufthansa, is the flag carrier of Germany. It ranks List of largest airlin ...

airliners that sported a

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

motif on their noses prior to the

2006 FIFA World Cup The 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international Association football, football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won the right to FIFA World Cup hosts ...

in Germany. Logojets in the United States include those of

Western Pacific Airlines Western Pacific Airlines, or WestPac, was an airline which operated in the United States from 1995 to 1998. A low-cost carrier, it was formed in 1994 under the name Commercial Air, later changed to Western Pacific, and began operating scheduled ...

and Southwest Airlines Shamu jets sponsored by

Seaworld SeaWorld is an American theme park chain with headquarters in Orlando, Florida. It is a proprietor of marine mammal parks, oceanariums, animal theme parks, and rehabilitation centers owned by United Parks & Resorts. The parks host shows st ...

. Another is

Delta Air Lines Delta Air Lines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Atlanta, Georgia (U.S. state), Georgia, operating nine hubs, with Hartsfield–Jackson Atlanta International Airport being its ...

' Breast Cancer Awareness livery sponsored by the Breast Cancer Research Foundation. In 2013,

Thomas Cook Thomas Cook (22 November 1808 – 18 July 1892) was the founder of the travel agency Thomas Cook & Son. He was born into a poor family in Derbyshire and left school at the age of ten to start work as a gardener's boy. He served an appren ...

airlines sponsored a logo plane with ice-watches.

References

Advertising Aircraft markings {{advertising-stub