LinkExchange was a popular Internet advertising cooperative, similar in function to a

webring A webring (or web ring) is a collection of websites linked together in a circular structure, usually organized around a specific theme, and often educational or social. They were popular in the 1990s and early 2000s, particularly among amateur we ...

, originally known as Internet Link Exchange or ILE. It was founded in March 1996 by 23-year-old

Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher lear ...

graduates Tony Hsieh (who later went on to invest in and become the CEO of

Zappos Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an ...

) and Sanjay Madan. Ali Partovi later joined them as a third partner in August 1996. Alfred Lin dropped out of his Stanford PhD program to join as CFO. In November 1996, when the company consisted of about 10 people, it moved from Hsieh's and Madan's living room to an office in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. In May 1997, the company received US$3 million in funding from

Sequoia Capital Sequoia Capital Operations, LLC is an American venture capital firm headquartered in Menlo Park, California, specializing in seed stage, early stage, and growth stage investments in private companies across technology sectors. the firm had appro ...

. In June 1998, LinkExchange acquired MerchantPlanet, an early shopping cart and credit card application. That same month it also acquired Submit It! Inc., developers of Submit It!, ClickTrade, and ListBot. In November 1998, when LinkExchange had 100 employees, it was acquired by

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

for US$265 million. LinkExchange stopped taking new applications on November 15, 2006. On June 4, 2007 it stopped serving banners.

References

{{Microsoft Digital marketing companies of the United States Marketing companies established in 1996 Online advertising services and affiliate networks