Light Reading Inc. is a
telecommunications industry
The telecommunications industry within the sector of information and communication technology comprises all telecommunication/ telephone companies and Internet service providers, and plays a crucial role in the evolution of mobile communications ...
information company based in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Its activities include
publishing
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...
,
data analysis
Data analysis is the process of inspecting, Data cleansing, cleansing, Data transformation, transforming, and Data modeling, modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Da ...
,
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
, and
events management.
History
The company was founded in 2000 by
Stephen Saunders and was bought by UBM for $33 million in 2005, becoming part of the UBM subsidiary
CMP Media
UBM Technology Group, formerly CMP Publications, was a business-to-business multimedia company that provided information and integrated marketing services to technology professionals worldwide. It offered marketers and advertisers services such a ...
. Saunders remained as CEO and launched Internet Evolution later in 2005.
Light Reading's market research arm, Heavy Reading, bought Pyramid Research in August 2008.
Light Reading also had its India publication, Light Reading India. The site had been covering the Indian telecom ecosystem from 2011 till January 2015. It was shut down when UBI India stopped its operations.
In August 2013, Light Reading migrated to
UBM's
DeusM community platform. In February 2014,
Stephen Saunders reacquired Light Reading from UBM, with UBM retaining a "significant minority stake" in the company.
[{{cite web , url=http://www.foliomag.com/2009/stephen-saunders, title=Stephen Saunders - Founder, Light Reading, date=31 March 2009, work=Folio Mag, access-date=14 March 2012] Future plans for the company were said to include "bulking up the staff and changing up its media pricing"—according to Saunders, "with much of the overhead that a larger corporate structure imposes now gone, he will apply that savings to expanding staff and infrastructure as well as adjusting customer pricing downward."
In 2016, Light Reading was acquired by
Informa
Informa plc is a British publishing, business intelligence, and exhibitions group based in London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
It has offices in 30 countries and around 12,000 ...
.
Big Telecom Event
In June 2014, Light Reading launched an annual summit for the telecommunications industry, the Big Telecom Event (BTE). The event was held in Chicago, and gathered "important figures in the industry together to discuss progress, problems, and what’s on the horizon as technology continues to develop at a rapid pace." Unusually, for an industry convention, the event included no exhibitors and no show floor; rather, "BTE provided an 'Innovation Zone' where more than 60 companies gave hands-on demos in turnkey booths."
Awards
Among awards won by Light Reading are:
* 2014 Ava Digital Awards: gold award, business-to-business website category.
* 2014 Hermes Creative Awards: platinum award for infographic work in the Web Element: Other category, and four gold awards.
* 2014 Apex Awards: three awards of excellence in the Technical & Technology Writing, Best Resdesigns, and Identity and Graphic Standards categories.
["Light Reading Wins 3 APEX Awards of Excellence " PR Newswire June 25, 2014]
References
{{Reflist
External links
* {{Official website
{{Informa
Companies established in 2000
Market research companies of the United States
Mass media companies based in New York City
Publishing companies of the United States
Telecommunications companies of the United States