Libresse is a brand of

Essity Essity AB (commonly known as Essity) is a Swedish multinational company specializing in hygiene and health products headquartered in Stockholm, Sweden. Established in 2017 through a spin-off from the forest products company Svenska Cellulosa ...

, specializing in products for period and daily intimate care. Libresse is a global brand, operating under a number of different names in local markets – Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra. Essity (formerly SCA), which is the parent company of Libresse, was founded in

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

in 1929 by

Ivar Kreuger Ivar Kreuger (; 2 March 1880 – 12 March 1932) was a Swedish civil engineer, financier, entrepreneur and industrialist. In 1908, he co-founded the construction company Kreuger & Toll Byggnads AB, which specialized in new building techniques. B ...

as a paper packaging company. The company is a global hygiene and health company, conducting sales in approximately 150 countries.

Products

Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.

Marketing

Since 2017, Libresse has made a name for itself with its

taboo A taboo is a social group's ban, prohibition or avoidance of something (usually an utterance or behavior) based on the group's sense that it is excessively repulsive, offensive, sacred or allowed only for certain people.''Encyclopædia Britannica ...

-busting advertising campaigns on topics surrounding women's bodies and health. The brand often uses creativity to subvert shame and break down stigma, in line with their purpose. Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.

References

{{Reflist Feminine hygiene brands