Levi Strauss & Co. () is an American
clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...
company known worldwide for its Levi's () brand of
denim
Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been p ...
jeans
Jeans are a type of pants or trousers made from denim or Dungaree (fabric), dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis ...
. It was founded in May 1853 when
German-Jewish
The history of the Jews in Germany goes back at least to the year 321, and continued through the Early Middle Ages (5th to 10th centuries CE) and High Middle Ages (''circa'' 1000–1299 CE) when Jewish immigrants founded the Ashkenazi Jewish ...
immigrant
Levi Strauss
Levi Strauss (; born Löb Strauß ; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisc ...
moved from
Buttenheim
Buttenheim is a market town in the Upper Franconian district of Bamberg and lies in the Regnitz Valley between Bamberg and Nuremberg, Germany.
Buttenheim is Levi Strauss’s birthplace: the future inventor of blue jeans emigrated from Germany ...
,
Bavaria
Bavaria ( ; ), officially the Free State of Bavaria (german: Freistaat Bayern, link=no ), is a state in the south-east of Germany. With an area of , Bavaria is the largest German state by land area, comprising roughly a fifth of the total l ...
, to
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
, to open a West Coast branch of his brothers' New York