Leonardo is an
unincorporated community
An unincorporated area is a parcel of land that is not governed by a local general-purpose municipal corporation. (At p. 178.) They may be governed or serviced by an encompassing unit (such as a county) or another branch of the state (such as th ...
and
census-designated place
A census-designated place (CDP) is a Place (United States Census Bureau), concentration of population defined by the United States Census Bureau for statistical purposes only.
CDPs have been used in each decennial census since 1980 as the counte ...
(CDP) located on the north shore of
Middletown Township, in
Monmouth County, New Jersey
Monmouth County () is a county located in the central portion of the U.S. state of New Jersey. It is bordered to its west by Mercer and Middlesex Counties, to its south by Ocean County, to its east by the Atlantic Ocean, and to its north ...
, United States. The community is situated along the
Raritan Bayshore and is part of the
Jersey Shore region of the state.
[New Jersey: 2010 - Population and Housing Unit Counts - 2010 Census of Population and Housing (CPH-2-32)]
United States Census Bureau
The United States Census Bureau, officially the Bureau of the Census, is a principal agency of the Federal statistical system, U.S. federal statistical system, responsible for producing data about the American people and American economy, econ ...
, August 2012. Accessed December 16, 2012. As of the
2020 United States census, the CDP's population was 2,549,
[ a decrease of 208 (-7.5%) from the 2,757 enumerated at the 2010 census,][DP-1 - Profile of General Population and Housing Characteristics: 2010 Demographic Profile Data for Leonardo CDP, New Jersey]
United States Census Bureau
The United States Census Bureau, officially the Bureau of the Census, is a principal agency of the Federal statistical system, U.S. federal statistical system, responsible for producing data about the American people and American economy, econ ...
. Accessed August 7, 2012. which in turn had reflected a decline of 66 (-2.3%) from the 2,823 counted at the 2000 census.[ The ZIP Code for Leonardo is 07737.][
]
History
Leonardo is named for Henry and James Leonard, the first ironmaster
An ironmaster is the manager, and usually owner, of a forge or blast furnace for the processing of iron. It is a term mainly associated with the period of the Industrial Revolution, especially in Great Britain.
The ironmaster was usually a larg ...
s of New Jersey.
During World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, the large dock complex of Naval Weapons Station Earle was built to supply ammunition to the forces.
Leonardo is known as the site of the only casualties of the US Nike Missile program. On May 22, 1958, an Ajax missile exploded at the Nike missile base in Leonardo, killing six soldiers and four civilians. Since the Project Nike shutdown in 1974, the Leonardo launch base, designated NY-53, has been redeveloped into single-family home sites.
Geography
Leonardo is located in northern Monmouth County, on the south shore of Raritan Bay. It is in northern Middletown Township and is bordered to the east by the borough of Atlantic Highlands and to the west by unincorporated Belford. New Jersey Route 36 forms the southern border of the Leonardo CDP; the highway runs east to Highlands and west to Keyport.
According to the U.S. Census Bureau, the Leonardo CDP has a total area of , including of water (1.00%).
Demographics
2010 census
The 2010 United States census counted 2,757 people, 1,001 households, and 742 families in the CDP. The population density
Population density (in agriculture: Standing stock (disambiguation), standing stock or plant density) is a measurement of population per unit land area. It is mostly applied to humans, but sometimes to other living organisms too. It is a key geog ...
was . There were 1,055 housing units at an average density of . The racial makeup was 95.47% (2,632) White
White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
, 1.02% (28) Black or African American, 0.15% (4) Native American, 1.02% (28) Asian, 0.00% (0) Pacific Islander
Pacific Islanders, Pasifika, Pasefika, Pacificans, or rarely Pacificers are the peoples of the list of islands in the Pacific Ocean, Pacific Islands. As an ethnic group, ethnic/race (human categorization), racial term, it is used to describe th ...
, 0.91% (25) from other races, and 1.45% (40) from two or more races. Hispanic or Latino of any race were 6.49% (179) of the population.[
Of the 1,001 households, 31.0% had children under the age of 18; 57.6% were married couples living together; 12.1% had a female householder with no husband present and 25.9% were non-families. Of all households, 20.0% were made up of individuals and 5.8% had someone living alone who was 65 years of age or older. The average household size was 2.75 and the average family size was 3.21.][
22.8% of the population were under the age of 18, 8.7% from 18 to 24, 25.1% from 25 to 44, 33.0% from 45 to 64, and 10.4% who were 65 years of age or older. The median age was 40.2 years. For every 100 females, the population had 94.2 males. For every 100 females ages 18 and older there were 95.3 males.][
]
2000 census
As of the 2000 United States Census there were 2,823 people, 987 households, and 753 families living in the CDP. The population density
Population density (in agriculture: Standing stock (disambiguation), standing stock or plant density) is a measurement of population per unit land area. It is mostly applied to humans, but sometimes to other living organisms too. It is a key geog ...
was . There were 1,017 housing units at an average density of . The racial makeup of the CDP was 95.85% White
White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
, 0.53% African American
African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
, 0.25% Native American, 0.50% Asian, 0.11% Pacific Islander
Pacific Islanders, Pasifika, Pasefika, Pacificans, or rarely Pacificers are the peoples of the list of islands in the Pacific Ocean, Pacific Islands. As an ethnic group, ethnic/race (human categorization), racial term, it is used to describe th ...
, 0.46% from other races, and 0.89% from two or more races. Hispanic
The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...
or Latino of any race were 4.85% of the population.[DP-1 - Profile of General Demographic Characteristics: 2000 from the Census 2000 Summary File 1 (SF 1) 100-Percent Data for Leonardo CDP, New Jersey]
, United States Census Bureau
The United States Census Bureau, officially the Bureau of the Census, is a principal agency of the Federal statistical system, U.S. federal statistical system, responsible for producing data about the American people and American economy, econ ...
. Accessed August 8, 2012.
There were 987 households, out of which 35.9% had children under the age of 18 living with them, 61.5% were married couples
Marriage, also called matrimony or wedlock, is a culturally and often legally recognised union between people called spouses. It establishes rights and obligations between them, as well as between them and their children (if any), and b ...
living together, 10.4% had a female householder with no husband present, and 23.7% were non-families. 19.1% of all households were made up of individuals, and 4.9% had someone living alone who was 65 years of age or older. The average household size was 2.86 and the average family size was 3.31.[
In the CDP, the population was spread out, with 25.9% under the age of 18, 7.7% from 18 to 24, 33.3% from 25 to 44, 24.7% from 45 to 64, and 8.4% who were 65 years of age or older. The median age was 37 years. For every 100 females, there were 100.4 males. For every 100 females age 18 and over, there were 98.8 males.][
The median income for a household in the CDP was $64,432, and the median income for a family was $66,750. Males had a median income of $49,716 versus $30,400 for females. The ]per capita income
Per capita income (PCI) or average income measures the average income earned per person in a given area (city, region, country, etc.) in a specified year.
In many countries, per capita income is determined using regular population surveys, such ...
for the CDP was $23,422. About 3.4% of families and 4.1% of the population were below the poverty line
The poverty threshold, poverty limit, poverty line, or breadline is the minimum level of income deemed adequate in a particular country. The poverty line is usually calculated by estimating the total cost of one year's worth of necessities for ...
, including 5.7% of those under age 18 and 3.8% of those age 65 or over.[
]
Education
The area is served by the Middletown Township Public School District.
Leonardo is home to Bayshore Middle School and Leonardo Elementary School. Bayshore Middle School has a population of 623 students and is ranked the 267th middle school out of 745 in the State of New Jersey. Leonardo Elementary school has a population of 285 students. The school is ranked 790th out of 1,360 elementary schools in New Jersey.
Transportation
New Jersey Transit offers local bus service on the 834 route.
Notable people
People who were born in, residents of, or otherwise closely associated with Leonardo include:
* Donald De Lue (1897–1988), sculptor
* Billy Devaney (born 1955), former general manager of the St. Louis Rams
* Bill Kunkel (1936–1985), Major League Baseball pitcher and umpire
* Jeff Kunkel (born 1962) former major-league shortstop
Shortstop, abbreviated SS, is the baseball positions, baseball or softball fielding position between second base, second and third base, which is considered to be among the Defensive spectrum, most demanding defensive positions. Historically, the ...
Fictional characters associated with Leonardo:
* Jay and Silent Bob, characters portrayed by Jason Mewes and Kevin Smith
Kevin Patrick Smith (born August 2, 1970) is an American film director, producer, writer, and actor. He came to prominence with the low-budget buddy comedy film ''Clerks (film), Clerks'' (1994), which he wrote, directed, co-produced, and acted i ...
, respectively, in Kevin Smith's View Askewniverse (a fictional universe
A fictional universe, also known as an imagined universe or a constructed universe, is the internally consistent fictional setting used in a narrative or a work of art. This concept is most commonly associated with works of fantasy and scie ...
created and used in most films, comics and television by Kevin Smith)
* Randal Graves, a character portrayed by Jeff Anderson, and Dante Hicks, Randal's friend and counterpart, played by Brian O'Halloran. Randal Graves and Dante Hicks, along with Jay and Silent Bob, are the main characters in the ViewAskewniverse, and have starred in all but three Kevin Smith
Kevin Patrick Smith (born August 2, 1970) is an American film director, producer, writer, and actor. He came to prominence with the low-budget buddy comedy film ''Clerks (film), Clerks'' (1994), which he wrote, directed, co-produced, and acted i ...
films.
In media
The community is best known as the site of the Quick Stop convenience store and RST Video store (located at 58 Leonard Avenue, just north of Route 36) that was the main location for the 1994 film ''Clerks
A clerk is someone who works in an office. A retail clerk works in a store.
Office holder
Clerk(s) may also refer to a person who holds an office, most commonly in a local unit of government, or a court.
*Barristers' clerk, a manager and administ ...
'', directed by Kevin Smith
Kevin Patrick Smith (born August 2, 1970) is an American film director, producer, writer, and actor. He came to prominence with the low-budget buddy comedy film ''Clerks (film), Clerks'' (1994), which he wrote, directed, co-produced, and acted i ...
, who worked at the store at the time. The same store was also used by Smith in his films '' Chasing Amy'' (1997), '' Jay and Silent Bob Strike Back'' (2001), '' Clerks II'' (2006) and '' Jay and Silent Bob Reboot'' (2019), and was part of a deleted scene from his film '' Mallrats'' (1995). The location was also used in Kevin Smith's short-lived television show '' Clerks: The Animated Series'' (2000), which ran for six episodes on ABC before its abrupt cancellation in mid-2000. The program's character Leonardo Leonardo (voiced by actor Alec Baldwin
Alexander Rae Baldwin III (born April 3, 1958) is an American actor and film producer. He is known for his leading and supporting roles in a variety of genres, from comedy to drama. He has received List of awards and nominations received by A ...
) was named after the town, and several of the characters resided and/or worked in Leonardo. The video store is now closed and only used for storage.[Talty, Stephan. "The Clerk, the Girl and the Corduroy Hand Job", '']Playboy
''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...
'', Vol. 45, Iss. 12, pg. 150-152+216-220, December 1998.
References
{{Monmouth County, New Jersey
Census-designated places in Monmouth County, New Jersey
Census-designated places in New Jersey
Middletown Township, New Jersey
Raritan Bayshore