Lego Stranger Things (stylized as ''LEGO Stranger Things'') is a discontinued Lego theme based on the 2016 Netflix sci-fi horror series of the same name created by

the Duffer Brothers Matt Duffer and Ross Duffer (born February 15, 1984), often credited as the Duffer Brothers, are both American television writers, directors, and producers. The brothers are identical twins and work on all their projects as a pair. They are best ...

. It was licensed from

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

. The theme was first introduced in May 2019 and was discontinued in December 2022.

Overview

''Lego Stranger Things'' was based on the ''

Stranger Things ''Stranger Things'' is an American television series created by the Duffer brothers, Duffer Brothers for Netflix. Produced by Monkey Massacre Productions and 21 Laps Entertainment, the Stranger Things season 1, first season was released on N ...

'' 2016 Netflix sci-fi horror series, which focuses on the investigation into the disappearance of a young boy ( Will Byers) amid supernatural events occurring around the town, including the appearance of a girl with psychokinetic abilities (

Eleven Eleven or 11 may refer to: *11 (number) * One of the years 11 BC, AD 11, 1911, 2011 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *''Eleven'', a 1970 collection of short stories by Patricia Highsmith *''Eleven'' ...

). ''Lego Stranger Things'' aimed to recreate the main characters in Lego form, including Barbara "Barb" Holland, Eleven / Jane Hopper, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon.

Development

Lego senior model designer Justin Ramsden worked closely with Netflix to design The Upside Down set: "they gave us loads of behind the scenes images and plans." He said, "We also got the chance to create three new elements for the set as well, they are headgear for the Demogorgon, a hair piece for Dustin and also the hair for Will." He further explained, "With the Stranger Things set, we started off with a concept sketch. There was an elite team of LEGO designers that joined together to discuss what this model could be. From those meetings, one of the concept designers drew a quick sketch, and that became the basis for what the model could look like. We followed the sketch and had a close dialogue with Netflix. There was some back and forth with them, and we did iterations that made the set more stable, more playable, and with more functions."

Launch

In 2019, Lego ''Stranger Things'' theme was launched at The LEGO Store in

Flatiron District The Flatiron District is a neighborhood in the borough (New York City), borough of Manhattan of New York City, named after the Flatiron Building at 23rd Street (Manhattan), 23rd Street, Broadway (Manhattan), Broadway and Fifth Avenue. Generally ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

. Later, it also launched in the UK at Lego Store

Leicester Square Leicester Square ( ) is a pedestrianised town square, square in the West End of London, England, and is the centre of London's entertainment district. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leice ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. As part of the marketing campaign,

The Lego Group Lego A/S, also known as the Lego Group, is a Danish construction toy production company based in Billund. It manufactures Lego-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built severa ...

released The Upside Down (set number: 75810) based on a version of the Byers' home.

Characters

* Barbara "Barb" Holland: An introvert and best friend of Nancy Wheeler. She is concerned that her friendship with Nancy may be threatened by Nancy's relationship with Steve. Barb is one of the first victims of the Demogorgon. * Eleven / Jane Hopper: A young girl with

telepathic Telepathy () is the purported vicarious transmission of information from one person's mind to another's without using any known human sensory channels or physical interaction. The term was first coined in 1882 by the classical scholar Frederic ...

and psychokinetic abilities and a limited vocabulary. Her real name is Jane, and she is the biological daughter of Terry Ives. * Mike Wheeler: A middle child of Karen and Ted Wheeler, brother of Nancy and Holly, and one of three friends of Will Byers. He is an intelligent and conscientious student and is committed to his friends. He develops romantic feelings for Eleven. * Lucas Sinclair: One of Will's friends. He is wary of Eleven but later becomes friends with her. * Dustin Henderson: One of Will Byers' friends. His

cleidocranial dysplasia Cleidocranial dysostosis (CCD), also called cleidocranial dysplasia, is a birth defect that mostly affects the bones and teeth. The collarbones are typically either poorly developed or absent, which allows the shoulders to be brought close togeth ...

causes him to

lisp Lisp (historically LISP, an abbreviation of "list processing") is a family of programming languages with a long history and a distinctive, fully parenthesized Polish notation#Explanation, prefix notation. Originally specified in the late 1950s, ...

. * Will Byers: The son of Joyce Byers and younger brother of Jonathan Byers. He is captured by a monster from the "Upside Down", an alternate dimension discovered by Hawkins Laboratory scientists. *

Joyce Byers Joyce Byers (née Maldonado) is a fictional character from the Netflix science fiction horror drama television series ''Stranger Things'' and is played by Winona Ryder. She is portrayed as a resilient and fiercely protective mother to her son ...

: The mother of Will and Jonathan Byers. She is divorced from Lonnie Byers. * Chief Jim Hopper: Chief of Hawkins Police Department. After his young daughter Sara died of cancer, Hopper divorced and lapsed into alcoholism. Eventually, he grows to be more responsible, saving Joyce's son and taking Eleven as his adopted daughter. It is revealed that he and Joyce have feelings for each other. * Demogorgon: Predatory creatures from the Upside Down that serve as the Mind Flayer's initial invasion force, murderous and violent with limited intelligence. Demogorgons start off as slug-like creatures that are incubated in a victim's body, growing into a tadpole-like creature and gradually molting into an adolescent form called a "Demodog" before fully maturing.

Toy line

Construction sets

According to

BrickLink BrickLink is the largest online marketplace for reselling Lego products. Its website also offers resources for Lego fans, including an extensive catalog of products and parts and community forums. History BrickLink was founded by Dan Jezek, who ...

released two Lego sets as part of the ''Lego Stranger Things'' theme. The product line was eventually discontinued by the end of December 2022. In 2019, The Lego Group had a partnership with

. The Lego Group introduced a ''Stranger Things'' set called The Upside Down (set number: 75810), based on a version of the Byers' home, and its replica of the Upside Down was released in May 2019. The most extensive set consists of 2287 pieces with 8 minifigures. The Byers' house had four rooms: a front porch with furniture, a living room, a dining room, and Will's bedroom. It also included Chief Jim Hopper's police truck and a variety of accessories. The set included

Lego minifigure A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic Joint, articulated figurine made of special Lego bricks produced by Denmark, Danish building toy manufacturer The Lego Group. They were first produced ...

s of Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon. The sets were designed primarily for adults with an age rating of 16+ or above. The set was designed by Lego Senior Model Designer Justin Ramsden. In 2021, The Lego Group announced The Upside Down (set number: 75810) was retired on 31 December 2021. In July 2019,

San Diego Comic-Con San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...

announced that an exclusive Barb minifigure would be given away to the winners. In February 2022, a Demogorgon minifigure Keyring was released and was retired in August 2022.

Lego BrickHeadz sets

On 1 February 2022, a set named Demogorgon and Eleven (set number: 40549) was released as part of the

Lego BrickHeadz Lego BrickHeadz (stylized as LEGO BrickHeadz) is a Lego theme of buildable figurines that recreates characters, often from properties like DC, Marvel Comics, Star Wars, and Disney. The theme was first introduced in 2016. Overview The BrickHeadz ...

theme. The set consists of 192 pieces and 2 baseplates. The set was retired in December 2022.

Web shorts

The product line was accompanied by a series of animated short films released on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. * ''Welcome to The Upside Down'' was an official web short was released on YouTube on 15 May 2019 that inspired by both The Upside Down (set number: 75810) as well as the ''

'' 2016 Netflix sci-fi horror series. * ''The Upside Down 75810 Collector's Item'' was an official web short was released on YouTube on 1 June 2019 that inspired by both The Upside Down (set number: 75810) as well as the ''

'' 2016 Netflix sci-fi horror series. It features Lucas Sinclair, Dustin Henderson, Mike Wheeler, Eleven, Joyce Byers and Chief Hopper are ready to banish the Demogorgon from the Byers' home.

Awards and nominations

In 2020, The Upside Down (set number: 75810) was awarded "Toy of the Year" and also "Specialty Toy of the Year" by the Toy Association.

References

External links

Official website
{{Stranger Things

Products introduced in 2019 Stranger Things (TV series) Products and services discontinued in 2022