Leaf Brands, LLC is a

candy Candy, alternatively called sweets or lollies, is a Confectionery, confection that features sugar as a principal ingredient. The category, also called ''sugar confectionery'', encompasses any sweet confection, including chocolate, chewing gum ...

company based in

Newport Coast, Newport Beach Newport Coast is a community south of the main body of the city of Newport Beach, California. It was a separate census-designated place in Orange County, California, United States, until 2001, when it was annexed into Newport Beach. Newport Beac ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. The original

Leaf International Leaf International BV was a confectionery company founded in the 1940s. Leaf had sales of approximately €527m (2010) and 2,400 employees. It had 11 factories in seven countries. Leaf was owned by CVC Capital Partners, Nordic Capital, and ma ...

(also known as the "Leaf Candy Company") started in the 1940s. Leaf International was once the fourth largest candy producer in North America, producing such products as

Whoppers Whopper are malted milk balls with an artificial flavored "chocolatey coating" produced by The Hershey Company. The candy is a round ball about . History In 1939, the Overland Candy Company introduced the predecessor to Whoppers, a malted ...

Jolly Rancher Jolly Rancher is an American brand of sweet hard candy, gummies, jelly beans, lollipops, and sour bites, and a line of soda put out by Elizabeth Beverage Company in 2004. Originally created in Colorado in the 1950s, the Jolly Rancher brand h ...

Milk Duds Milk Duds are a brand of candies made with chocolate, created in 1928 by Hoffman and Company of Chicago and now produced and marketed by The Hershey Company, under license from owners of the brand, Highlander Partners, a Dallas-based global priva ...

, Rain-Blo bubble gum, the

Heath bar The Heath bar is a candy bar made of toffee, almonds, and milk chocolate, first manufactured by the Heath Brothers Confectionery in 1928. The Heath bar has been manufactured and distributed by Hershey since its acquisition of the Leaf Interna ...

and

PayDay A pay day or payday is a specified day of the week or month when one is paid, usually workers collecting wages from their employers. Pay Day, PayDay or Payday may also refer to: Arts, entertainment, and media Films * ''Pay Day'' (1918 film), a ...

, before it sold the U.S. division to

The Hershey Company The Hershey Company, often called just Hershey or Hershey's, is an American multinational corporation, multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. T ...

in 1996 and left the United States. In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the

Hydrox Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, th ...

trademark which had been abandoned by former owner

Kellogg's Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...

, and re-created the brand of cookies, a precursor to

Oreo Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...

s, which had been out of production since 1999. Leaf Brands began selling the product through

Amazon Marketplace Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party sellers to sell new or used products directly to consumers on a fixed-price online marketplace alongside Amazon's regular offerings. Using Amazon M ...

in September 2015.

Current brands

* Astro Pops * David's Jelly Beans * Farts Candy *

Tart 'n' Tinys Tart 'n' Tinys are small, fruit-flavored candies distributed by Leaf Brands. Tart 'n' Tiny's were originally manufactured by the Wonka company in five colors, bluish-purple (grape), yellow (lemon), orange (orange), red (cherry), and green (lime). ...

* Wacky Wafers * Yummers!

References

External links

* {{Official website Confectionery companies of the United States Companies based in Newport Beach, California Companies established in the 1920s