Lay's Stax is a
potato chip
Potato chips (North American English and Australian English; often just chip) or crisp (British English and Hiberno-English) are thin slices of potato (or a thin deposit of potato paste) that has been deep frying, deep fried, baking, baked, ...
snack food
A snack is a small portion of Human food, food generally Eating, eaten between meals. Snacks come in a variety of forms including Food packaging, packaged snack foods and other processed foods, as well as items made from fresh ingredients at ho ...
produced by
Frito-Lay, a subsidiary of
PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
.
"Pringles vs Stax"
(September 3, 2008). Retrieved June 3, 2015. It was introduced in 2003 as direct competition for Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
's (later Kellogg's
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...
in 2012 and Kellanova in 2023) Pringles.
Stax compared to Pringles
Lay's
Lay's (, ) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the ...
Stax are heavier and thicker than Pringles. The shape of Stax is a simple curve called a hyperbolic cylinder, while Pringles are formed into a double-curve known as a hyperbolic paraboloid
In geometry, a paraboloid is a quadric surface that has exactly one axis of symmetry and no center of symmetry. The term "paraboloid" is derived from parabola, which refers to a conic section that has a similar property of symmetry.
Every pla ...
. Stax have the flavoring spread across the inside curve of the chip while Pringles have them across the outside curve. Stax are packaged in plastic canisters [http://www.parliament.u]
Memorandum submitted by Procter & Gamble: Innovative Solutions to Waste Management Problems: The P&G Approach
Accessed 16 May 2007
In the UK, Stax (under the Walkers brand) are packed in all-cardboard cans. In China, Stax are packaged in a fashion similar to that of Pringles in America, and the chips themselves are further packaged in plastic containers within the can.
Rebranding
Whereas in nations such as China Lay's Stax are branded under the same name they were created and are primarily distributed, in some nations the chips are named differently.
Since late 2006, Lay's Stax have been available in Brazil under the name "Elma Chips Stax", deriving their name from that of a Brazilian division of the PepsiCo corporation known as Elma Chips. However, the yellow lids atop the cans are marked with the Lay's Stax brand name typical in most other regions of the world.[Packaging Diges]
New stacked snacks take on a potato crisp icon
Accessed 16 May 2007
See also
* Munchos
* List of brand name snack foods
References
External links
*
{{Frito Lay
Frito-Lay brands
Products introduced in 2003
Brand name potato chips and crisps