Lattice Engines was a technology provider that delivered predictive marketing and sales

cloud In meteorology, a cloud is an aerosol consisting of a visible mass of miniature liquid droplets, frozen crystals, or other particles suspended in the atmosphere of a planetary body or similar space. Water or various other chemicals may ...

applications to

business-to-business Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., a ...

(B2B) companies. The company was privately held and backed by NEA and

Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...

. It was headquartered in

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and has offices in Austin,

Boston Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

History

The company was founded by Shashi Upadhyay, Kent McCormick and Andrew Schwartz in 2006. As of 2013, Upadhyay served as the company’s CEO, McCormick served as the president and Schwartz served as the chief architect. In 2013, it expanded its suite of predictive applications to marketing with Lattice Predictive Lead Scoring. In 2019, Lattice Engines was acquired by

Dun & Bradstreet The Dun & Bradstreet Corporation is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financia ...

Software

Lattice offers a suite of predictive, cloud applications for marketing and sales that are powered by the Lattice Data Cloud. The applications analyze data and deliver real-time reports with specific data to its users. Lattice offers a big data analytics platform which provides users with intelligent sales targeting, combining internal and external date with proprietary data the company has collected; talking points; and highly specific sales campaigns known as plays, according to ZDNet's Paul Greenberg. Lattice has more than 65,000 active sales and marketing professionals using its product from companies including

Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...

, HP and

Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...

. In April 2013, Lattice was named a "Cool Vendor" by Gartner, in its report on CRM and sales technology.

References

{{Reflist, 2 Dun & Bradstreet Defunct technology companies based in California 2019 mergers and acquisitions