''La Opinión'' is a

Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

daily

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and website based in

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California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. It is the largest Spanish-language newspaper in the

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and the second-most read newspaper in Los Angeles (after ''

The Los Angeles Times The ''Los Angeles Times'' is an American daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo since 2018, it is the sixth-largest newspaper in the U.S. and the larges ...

''). It is published by ImpreMedia, LLC."Lozano Enterprises Acquires Equity Investment in ''La Opinión'' from Tribune Company," January 15, 2004
/ref>

History

The paper was first founded and published on September 16, 1926, by Ignacio E. Lozano Sr. He emigrated from

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

San Antonio, Texas San Antonio ( ; Spanish for "Anthony of Padua, Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the List of Texas metropolitan areas, third-largest metropolitan area in Texa ...

, in 1908, where Lozano first founded a Spanish-language daily newspaper known as ''La Prensa'' in 1913. With the increase in the Mexican population Los Angeles experienced during the 1920s, Lozano believed he had a strong base for a Spanish newspaper in the growing city and founded ''La Opinión'' on September 16 to coincide with Mexico's

Independence Day An independence day is an annual event memorialization, commemorating the anniversary of a nation's independence or Sovereign state, statehood, usually after ceasing to be a group or part of another nation or state, or after the end of a milit ...

. The Lozano family retained control over both ''La Prensa'' and ''La Opinión'' until 1959 when ''La Prensa'' was sold. In its early existence ''La Opinión'' consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans. ''La Opinión'' was one of the few newspapers to provide comprehensive coverage of the

deportation Deportation is the expulsion of a person or group of people by a state from its sovereign territory. The actual definition changes depending on the place and context, and it also changes over time. A person who has been deported or is under sen ...

s and

repatriation Repatriation is the return of a thing or person to its or their country of origin, respectively. The term may refer to non-human entities, such as converting a foreign currency into the currency of one's own country, as well as the return of mi ...

s of Mexicans during the 1930s as well as the

Zoot Suit Riots The Zoot Suit Riots were a series of riots that took place June 3–8, 1943, in Los Angeles, California, United States, involving United States Armed Forces, American servicemen stationed in Southern California and young Latino and Mexican ...

of the 1940s. In 1990, 50% ownership of the paper was sold to the

Times Mirror Company The Times Mirror Company was an American newspaper and print media publisher from 1884 until 2000. History It had its roots in the Mirror Printing and Binding House, a commercial printing company founded in 1873, and the ''Los Angeles Times'' ...

, which merged with the

Tribune Company Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...

in 2000.''History of La Opinión: Adelante! Today and Beyond,'' ''La Opinión'' website
/ref> In 2004, ImpreMedia bought Tribune Company out and regained full control over ''La Opinión''. In September 2014, they switched to a tabloid format.

Lozano family

The Lozanos continued to be involved in the operations of the newspaper. Leticia Lozano, the eldest child of Ignacio E. Lozano, Jr., worked at ''La Opinión'' from 1976 to 1984, at which point she got married and moved to

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

. Her younger brother, José Ignacio Lozano, was named assistant

publisher Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...

in 1977 and

in 1986. In 2004, ''La Opinión'' merged with

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

-based ''

El Diario La Prensa ''El Diario Nueva York'' is the largest and the oldest Spanish-language daily newspaper in the United States. Published by ImpreMedia, the paper covers local, national and international news with an emphasis on Latin America, as well as human-i ...

'', the oldest Spanish-language newspaper in the United States, to form ImpreMedia LLC. José Lozano became

vice chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

of the new parent company, and his sister,

Monica C. Lozano Monica Cecilia Lozano (born July 21, 1956) is the president of the College Futures Foundation, based in San Francisco. Previously she was an American newspaper editor, the publisher and CEO of '' La Opinión'' and CEO of its parent company, Impre ...

, also serves as senior

vice president A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...

of ImpreMedia LLC. In 2004, Mónica Lozano, was named publisher and CEO of ''La Opinión''. Monica Lozano's younger brother, Francisco Lozano, was promoted to ImpreMedia's corporate director of magazines in 2007. He previously worked as Sales Development Director for ImpreMedia and as National Sales Manager for ''La Opinión''. All Lozano family assets, Lozano Enterprises, are wrapped up in ImpreMedia, which was formed from the combination of Lozano Enterprises and CPK Media, in 2004."''La Opinión''/Lozano Family and CPK Media Announce Creation of First National Latino Newspaper,"
The ''

Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...

'', 15 January 2004 ImpreMedia LLC is the first national Spanish-language newspaper company. In May 2012, the Lozano family sold controlling interest in ''La Opinión'' to the Argentine newspaper ''

La Nación ''La Nación'' () is an Argentine daily newspaper. As the country's leading conservative newspaper, ''La Nación''s main competitor is the more liberal ''Clarín (Argentine newspaper), Clarín''. It is regarded as a newspaper of record for Argen ...

.'' Monica Lozano and the staff of ''La Opinión'' remain, but the family no longer controls the newspaper.

Today

''La Opinión'' has diversified its coverage from purely Mexican to include the

Central America Central America is a subregion of North America. Its political boundaries are defined as bordering Mexico to the north, Colombia to the southeast, the Caribbean to the east, and the Pacific Ocean to the southwest. Central America is usually ...

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n, Puerto Rican and

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

populations that have grown in Los Angeles over the last quarter century. It now includes reporting on issues relevant to a wide variety of

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

s. In the words of former publisher Ignacio E. Lozano Jr.: "Our mission was no longer to be a Mexican newspaper published in Los Angeles, but an American newspaper that happens to be published in Spanish."''History of ''La Opinión'': The Evolution of an Institution,'' ''La Opinión'' website
/ref> Since 1986, ''La Opinión''s editorial staff has doubled in size and the paper has grown to include bureaus in

Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...

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, and

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. In 1999 and 2000, ''La Opinión'' was recognized by the

National Association of Hispanic Journalists The National Association of Hispanic Journalists (NAHJ) is a Washington, D.C.–based organization dedicated to the advancement of Hispanic and Latino journalists in the United States and Puerto Rico. It was established in 1984. NAHJ has appr ...

as the ''Outstanding Spanish Language Daily Newspaper of the Year''. In 2006, ''La Opinión'' received the highest-ranking recognition in Spanish-language journalism, the José Ortega y Gasset Award from

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

’s ''

El País (; ) is a Spanish-language daily newspaper in Spain. is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second-most circulated daily newspaper in Spain . is the most read newspaper in ...

'' newspaper. ''El País'' honored ''La Opinión'' for its pioneering trajectory over eighty years creating and maintaining an unprecedented media outlet for the growing Hispanic population in the United States. In November 2007, ''La Opinión'' ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from the

Audit Bureau of Circulation An audit is an "independent examination of financial information of any entity, whether profit oriented or not, irrespective of its size or legal form when such an examination is conducted with a view to express an opinion thereon." Auditing al ...

. The daily average is based on Monday-Friday. However, since 2008, the staff of ''La Opinión'' has dwindled and the ImpreMedia empire has grown weaker. As of May 2012, a subsidiary of the Argentine newspaper ''

'' purchased a majority share of ImpreMedia and ''La Opinión''. The single-copy price is $1. This price includes

sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...

at newsracks; it may be higher in designated state areas.

Columnists

*David Torres *Carmen Villavicencio *

Dolores Prida Dolores Prida (September 5, 1943Remeseira, Claudio Iván.Dolores Prida, beloved columnist and playwright, dies at 69." '' NBC Latino''. January 21, 2013. Retrieved on January 22, 2013. – January 20, 2013Hernandez, Lee.Legendary Playwright ...

*Eridania Bidó Fernández * Geovanny Vicente *Gerson Borrero * Luis Magana *Maribel Hastings *Mario Eduardo Concha Ampuero * Melissa Mark-Viverito *Virginia Gaglianone

References

External links