L'Interdit () was a

perfume Perfume (, ) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agre ...

created in 1957 by

Hubert de Givenchy Hubert James Marcel Taffin de Givenchy (; 20 February 1927 – 10 March 2018) was a French fashion designer who founded the luxury fashion and perfume house of Givenchy in 1952. He is famous for having designed much of the personal and professi ...

. The word '' interdit'' is French for "forbidden." The parfumeur behind this feminine aldehydic-floral fragrance was Francis Fabron (1913–2005). It has a delicate, floral, powdery aroma. It contains notes of

rose A rose is either a woody perennial plant, perennial flowering plant of the genus ''Rosa'' (), in the family Rosaceae (), or the flower it bears. There are over three hundred Rose species, species and Garden roses, tens of thousands of cultivar ...

jasmine Jasmine (botanical name: ''Jasminum'', pronounced ) is a genus of shrubs and vines in the olive family of Oleaceae. It contains around 200 species native to tropical and warm temperate regions of Eurasia, Africa, and Oceania. Jasmines are wid ...

violet Violet may refer to: Common meanings * Violet (color), a spectral color with wavelengths shorter than blue * One of a list of plants known as violet, particularly: ** ''Viola'' (plant), a genus of flowering plants Places United States * Vi ...

and, at the heart, a blend of woods and grasses. Givenchy created the perfume for

Audrey Hepburn Audrey Kathleen Hepburn ( Ruston; 4 May 1929 – 20 January 1993) was a British actress. Recognised as a film and fashion icon, she was ranked by the American Film Institute as the third-greatest female screen legend from the Classical Holly ...

, who wore it for a year before its release to the public. Hepburn also became the first actress to become the face of a perfume, for L'Interdit.

Creation

L'Interdit was secretly created in 1954 and was worn only by actress Audrey Hepburn, to whom it was given as a gift by Hubert de Givenchy, who had dressed her. For this, he called on a laboratory in

Grasse Grasse (; Provençal dialect, Provençal in classical norm or in Mistralian norm ; traditional ) is the only Subprefectures in France, subprefecture of the Alpes-Maritimes Departments of France, department in the Provence-Alpes-Côte-d'Azur Re ...

, Roure Bertrand Dupont (nowadays

Givaudan Givaudan S.A. () is a Swiss multinational manufacturer of flavours, fragrances and active cosmetic ingredients. As of 2008, it was the world's largest company in the flavour and fragrance industry. Overview The company's scents and flavours ...

), who started with a base of

aldehyde In organic chemistry, an aldehyde () (lat. ''al''cohol ''dehyd''rogenatum, dehydrogenated alcohol) is an organic compound containing a functional group with the structure . The functional group itself (without the "R" side chain) can be referred ...

s, reminiscent of the smell of chic

dry cleaner Dry cleaning is any cleaning process for clothing and textiles using a solvent other than water. Clothes are instead soaked in a water-free liquid solvent (usually non-polar, as opposed to water which is a polar solvent). Perchloroethylene (kn ...

s, being a typical perfume of the 1950s, where one begins to use for the juices of the odors of the functional universe. In those years, perfumers also often used bouquets of scents, whereas nowadays the notes are more linear. L'Interdit thus includes

tonka bean ''Dipteryx odorata'' (commonly known as "cumaru", "kumaru", or "Brazilian teak") is a species of flowering tree in the pea family, Fabaceae. The tree is native to Northern South America and is semi-deciduous. Its seeds are known as tonka bean ...

in the base note. Olfactologist at Givenchy, Françoise Donche notes that “without being sulphurous, L'Interdit evokes a passionate seduction. The mischievous side of the top notes turns out to be quite sensual in the end, the carnation is not so demure and the clove, a burning spice, brings a clearly intoxicating touch.” It is part of the “floral aldehyde” family. In 1957, Hubert de Givenchy decided to market the perfume, to which Audrey Hepburn replied: “But I forbid you”. The star finally lifted his ban and participated in this to give the name to the perfume.

Success

L'Interdit quickly became successful with 4000 sales in its first days; a promising figure considering, at the time, it was only sold in France.

References

External links

L'Interdit
at Basenotes.net
L'Interdit
at Fragrantica.com
Advertisement with Hepburn
Perfumes Products introduced in 1957 20th-century perfumes {{Fashion-stub