Kjell Grønhaug (born 1935) is a Norwegian

organizational theorist An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a par ...

, management consultant and Professor emeritus of

Business Administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...

at the

Norwegian School of Economics and Business Administration The Norwegian School of Economics () or NHH is a business school situated in Bergen, Norway. It was founded in 1936 as Norway's first business school and is the leading teaching and research institution in Norway for the fields of management and ...

.Michael J. Baker, Michael Saren (2010) ''Marketing Theory: A Student Text''. p. ix

Biography

Grønhaug obtained his MS in

sociology Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. The term sociol ...

from the

University of Bergen The University of Bergen () is a public university, public research university in Bergen, Norway. As of 2021, the university had over 4,000 employees and 19,000 students. It was established by an act of parliament in 1946 consolidating several sci ...

, his MBA and his PhD in marketing from the

Norwegian School of Economics The Norwegian School of Economics () or NHH is a business school situated in Bergen, Norway. It was founded in 1936 as Norway's first business school and is the leading teaching and research institution in Norway for the fields of management and ...

. Early 1970s he obtained a postgraduate degree from the University Graduate School of Business Administration at the

University of Washington The University of Washington (UW and informally U-Dub or U Dub) is a public research university in Seattle, Washington, United States. Founded in 1861, the University of Washington is one of the oldest universities on the West Coast of the Uni ...

. Back in Norway Grønhaug was appointed Professor of Business Studies at the

. Over the years he has been visiting professor in Europe at the

Copenhagen Business School Copenhagen Business School (Danish'': Handelshøjskolen i København'') often abbreviated and referred to as CBS (also in Danish), is a public university situated in Copenhagen, Denmark and is considered one of the most prestigious business scho ...

, the

University of Kiel Kiel University, officially the Christian Albrecht University of Kiel, (, abbreviated CAU, known informally as Christiana Albertina) is a public research university in the city of Kiel, Germany. It was founded in 1665 as the ''Academia Holsator ...

, the

University of Innsbruck The University of Innsbruck (; ) is a public research university in Innsbruck, the capital of the Austrian federal state of Tyrol (state), Tyrol, founded on October 15, 1669. It is the largest education facility in the Austrian States of Austria, ...

and the

Aalto University School of Business The Aalto University School of Business (; ), is the largest business school in Finland. Founded in 1911, it is the second oldest business school in Finland and one of the oldest business schools in the Nordic countries. The school became part of ...

; and in the States at the

University of Pittsburgh The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...

, the

University of Illinois at Urbana–Champaign The University of Illinois Urbana-Champaign (UIUC, U of I, Illinois, or University of Illinois) is a public land-grant research university in the Champaign–Urbana metropolitan area, Illinois, United States. Established in 1867, it is the f ...

, and the

University of California The University of California (UC) is a public university, public Land-grant university, land-grant research university, research university system in the U.S. state of California. Headquartered in Oakland, California, Oakland, the system is co ...

. Grønhaug has been cooperating with the Industrial Marketing and Purchasing Group (IMP Group) since the 1990s. Grønhaug received an honorary doctorate from the

Turku School of Economics Turku School of Economics ( Finnish ''Turun kauppakorkeakoulu'') is a unit of the University of Turku located in Turku, Finland. It was established as an independent higher education business school in 1950, until it was acquired by the state in 1 ...

and from the

University of Gothenburg The University of Gothenburg () is a List of universities in Sweden, university in Sweden's second largest city, Gothenburg. Founded in 1891, the university is the third-oldest of the current List of universities in Sweden#Public universities, S ...

in 2010.

Selected publications

Grønhaug authored and co-authored about 18 books and numerous articles.Kjell Grønhaug
at Google Scholar. Books, a selection: * Pervez N. Ghauri, Kjell Grønhaug (2005) ''Research Methods In Business Studies: A Practical Guide'' Articles, a selection: * Gripsrud, Geir, and Kjell Grønhaug. "Structure and strategy in grocery retailing: A sociometric approach." The Journal of Industrial Economics 33.3 (1985): 339-347. * Grønhaug, Kjell, and Mary C. Gilly. "A transaction cost approach to consumer dissatisfaction and complaint actions∗." Journal of economic psychology 12.1 (1991): 165-183. * Stone, Robert N., and Kjell Grønhaug. "Perceived risk: further considerations for the marketing discipline." European Journal of marketing 27.3 (1993): 39-50. * Magne, Supphellen, and Grønhaug Kjell. "Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism." International Journal of Advertising 22.2 (2003): 202-226. * Dreyer, Bent, and Kjell Grønhaug. "Uncertainty, flexibility, and sustained competitive advantage." Journal of business research 57.5 (2004): 484-494. * Vaaland, Terje I., Morten Heide, and Kjell Grønhaug. "

Corporate social responsibility Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or chari ...

: investigating theory and research in the marketing context." European Journal of Marketing 42.9/10 (2008): 927-953.

References

External links

Kjell Grønhaug
at NHH {{DEFAULTSORT:Gronhaug, Kjell 1935 births Living people Norwegian business theorists University of Bergen alumni Norwegian School of Economics alumni University of Washington Foster School of Business alumni Academic staff of the Norwegian School of Economics