Kiplinger's CA-Simply Money
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''Kiplinger Personal Finance'' ( ) is an American
personal finance Personal finance is the financial management that an individual or a family unit performs to budget, save, and spend monetary resources in a controlled manner, taking into account various financial risks and future life events. When planni ...
magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
published by
Kiplinger Kiplinger ( ) is an American publisher of business forecasts and personal finance advice that is a subsidiary of Future plc. Kiplinger Washington Editors, Inc., was a closely held company managed for more than nine decades by three generations o ...
since 1947. It claims to be the first American personal finance magazine and to deliver "sound, unbiased advice in clear, concise language". It offers advice on managing money and achieving financial security, saving, investing, planning for retirement, paying for college, and major purchases like automobiles and homes.


History

W.M. Kiplinger, founder of the
Kiplinger Kiplinger ( ) is an American publisher of business forecasts and personal finance advice that is a subsidiary of Future plc. Kiplinger Washington Editors, Inc., was a closely held company managed for more than nine decades by three generations o ...
family of publications, said he founded the magazine because "The times will always be changing. Much of life and work consists of looking for the changes in advance and figuring out what to do about them." Upon initial production, the magazine was known simply as ''Kiplinger Magazine'', changing its name to ''Changing Times: The Kiplinger Magazine'' in 1949 and acquiring its present name in 1991. Much like ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' magazine, ownership of the Kiplinger's franchise was kept in the family until the sale of Kiplinger to
Dennis Publishing Dennis Publishing Ltd. was a British publisher. It was founded in 1973 by Felix Dennis. Its first publication was a kung-fu magazine. Most of its titles now belong to Future plc. In the 1980s, it became a leading publisher of computer enthusi ...
in February 2019. Knight Kiplinger had succeeded his father, Austin H. Kiplinger, as the magazine's editor-in-chief until the 2019 sale to Dennis, and he currently serves as editor emeritus for Kiplinger publications. In 2001, ''Kiplinger's Personal Finance'' announced it would acquire ''Individual Investor'' magazine. When competitor ''
Money Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are: m ...
'' magazine ceased print publication in 2019, ''Kiplinger's'' acquired roughly 400,000 of its monthly subscribers. In 2021,
Future plc Future plc is a British publishing company. It was started in 1985 by Chris Anderson (entrepreneur), Chris Anderson. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History 1985–2012 The company was ...
acquired Dennis Publishing and with it ''Kiplinger's''. Since then, the publication changed its name to ''Kiplinger Personal Finance''.


Kiplinger's CA-Simply Money

Kiplinger's CA-Simply Money was introduced by
Computer Associates CA Technologies, Inc., formerly Computer Associates International, Inc., and CA, Inc., was an American multinational enterprise software developer and publisher that existed from 1976 to 2018. CA grew to rank as one of the largest independent ...
and ''Kiplinger's'' via 1-800-FREE-MONey in 1993.$6.95 Shipping/Handling Its competitors were
Quicken Quicken is a personal finance management application originally developed and offered by Intuit, Inc. Intuit sold Quicken to H.I.G. Capital in 2016, and H.I.G. sold Quicken to Aquiline Capital Partners in 2021. Quicken runs on Windows and M ...
and ''Andrew Tobiass ''Managing your money''. Unlike its competitors, the initial version of CA-Simply Money bypassed
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few op ...
, and supported
Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
. The software's
unique selling proposition In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is ...
is that it offers "pop-up advice from Kiplinger's."


See also

*
List of United States magazines This is a list of United States magazines. Asian community * '' Giant Robot'' (online, print: 1994-2011) Automotive * '' Automotive News'' (1925) * '' Car and Driver'' (1955; 405,092) * '' Hot Rod'' (1948) * '' Motor Trend'' (1949) * '' ...


References


Notes


External links


Official ''Kiplinger's Personal Finance'' Magazine Website

Google Books: ''Kiplinger's Personal Finance''
- readable back issues from 1947 to 2009 {{Authority control Future plc Business magazines published in the United States Monthly magazines published in the United States Magazines established in 1947 Magazines published in Washington, D.C. Personal finance education