Kiddle.co is a

web search engine A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a ...

and

online encyclopedia An online encyclopedia, also called an Internet encyclopedia, or a digital encyclopedia, is an encyclopedia accessible through the internet. Examples include Wikipedia and ''Encyclopædia Britannica''. Digitization of old content In January 19 ...

emphasizing safety for children. Kiddle search is powered by Google Programmable Search Engine and employs

SafeSearch SafeSearch is a feature in Google Search and Google Images that acts as an automated filter of pornography and potentially offensive and inappropriate content. On November 11, 2009, Google introduced the ability for users with Google Accounts to ...

with additional filters. Kiddle is powered by Google Custom Search but is not affiliated with

Google LLC Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. I ...

. However, it has been mistaken for a Google product in several news articles and blogs due to its name.

History

Kiddle's domain was registered in 2014. The

.co .co is the Internet country code top-level domain (ccTLD) assigned to Colombia. It is administered by .CO Internet S.A.S.,

domain was chosen by the designers in order to emphasize the search engine's "children only" target audience. Kiddle became very popular on social media in 2016, and even became a meme due to blocking of certain keywords for a short period of time.

Format

Once the user enters topics in the search toolbar, Kiddle returns and ranks its findings, and pushes child-safe content higher in its search results. It appears like a Google Programmable Search Engine window with an outer space stylized theme for their pages. Kiddle presents search results with the first three results being deemed safe and written specifically for kids and "checked by Kiddle editors", the next four being safe sites not written specially for kids, but presented in kid friendly language. The eighth result and anything else beyond are safe sites written for adults but harder to